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CONTENT TYPE: Sponsored Article | TOPIC: SEO
Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their 50s and 60s.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
As a marketer, you always look for ways to give your company or clients a leg up. You have Google Analytics experts, dashboards, reports on demand, and more. GA has worked well for you so far. But recently you've noticed there's a whole new playing field.
CONTENT TYPE: Article | TOPIC: Marketing Management
At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.
CONTENT TYPE: Infographic | TOPIC: Websites
Does your e-commerce website provide the easiest possible experience for visitors? Check out today's infographic to see 72 site sections and features that you will want to consider when creating or updating your e-commerce website.
CONTENT TYPE: Article | TOPIC: Websites
Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.
It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.
Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless go-live transition.
CONTENT TYPE: Chart | TOPIC: Websites
Which search engine optimization (SEO) mistakes appear most often on websites?
To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages.
"About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration.
Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.
Unclear about what transparent SSL and HTTPS are, how they affect your website, and why you should think about them before October this year? Check out this infographic for the details.
Google and Facebook control both the most-visited Web properties and the most-used mobile apps in the United States, according to recent research from comScore.
Consumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from Corra.
CONTENT TYPE: Webinar | TOPIC: Websites
In this Teach Me How seminar, you'll learn how to add and manage your marketing tags with Google Tag Manager without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors so you can understand their needs to give them a better experience.
CONTENT TYPE: Article | TOPIC: Marketing Content
The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind.
Mastering keyboard shortcuts can cut down on production time—and, even better, make you look like a pro. Get started with this list of more than 50 WordPress shortcuts.
Is your website trustworthy? The answer to that question can have a big impact on whether people purchase—or go elsewhere. Check out this infographic that explains how to make your site more credible.
Local business websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your local website.
CONTENT TYPE: Webinar | TOPIC: SEO
In this Teach Me How seminar, you'll learn how to identify your customer's current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customer has is so positive that they can't wait to return.
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