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  • How Much Instagram Influencers Charge to Post Sponsored Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Influencers charge $271, on average, to share a sponsored post on Instagram, but the average cost varies significantly by industry, according to recent research from Influence.co.

  • #SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's new social app; and much more!

  • The Future of Healthcare Marketing: Lessons for All Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing.

  • How LinkedIn Uses LinkedIn for Marketing: The Secret Sauce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What better way to learn how to use LinkedIn for marketing than from the people at LinkedIn itself? Find out their secret sauce for successful LinkedIn marketing.

  • #SocialSkim: Facebook's Scripted TV-Like Series and Like Algorithm Change: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: Facebook's original TV-like series, and its algorithm change that devalues Likes; Pinterest Web extension that lets users search the platform from any website; why NBCUniversal just invested $0.5 billion in Snapchat; how to use video on LinkedIn; and much more...

  • How Account-Based Marketing and Selling via LinkedIn Can Drive Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Here are some real-life examples of how an account-based marketing and selling approach on LinkedIn can drive not just reach and awareness but also demand and revenue.

  • #SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn Marketing: 12 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more...

  • Demographics of the Top 7 Social Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How well do you know your social media audiences? See who spends time on seven of the most popular social networks.

  • How Mobile Dominates YouTube Viewership [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to recent research from comScore.

  • The Most Popular Social Network With Micro-Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research from Bloglovin'.

  • How Inc. 500 Companies Use Social Media: Top Platforms, Benefits, and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 71% of Inc. 500 companies now have a written social media plan, according to recent research conducted by the Center for Marketing Research, University of Massachusetts, Dartmouth.

  • Snapchat Benchmarks for Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics.

  • Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges.

  • Tips for Your Instagram Posts, Plus a Perfect Profile Page [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Does your Instagram profile resonate with your audience as much as your posts do? Check out this infographic for tips on how to make your brand's entire Instagram experience as picture-perfect as it can be.

  • #SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook...

  • 139 Stats and Facts About Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Half of Instagrammers follow at least one business, according to this infographic that highlights 139 facts and stats about the image-sharing platform. See how Instagram is used and how your company can get in on the action.

  • Medical Marketing in a Digital World: Content, Social Media, and Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world?

  • How to Measure LinkedIn Organic Activity

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable.

  • The Lowdown on Social Media Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.

  • Is Snapchat Just a Fad?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent.