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This is the Random Quiz!

Q. First-movers in a product category (pioneers) usually are the most successful, and become the dominant player.
True
False

Q. Nudity in advertising is more appealing to men than women while women prefer sexual suggestiveness more than men.
True
False

Q. Trademark laws protect the primary color of a brand’s packaging.
True
False

Q. Very good ads win awards, such as the coveted Clio award.
True
False

Q. If you are having a problem with marketing, the best thing to do is to hire a high priced marketing consultant.
True
False

Q. A consideration set is that collection of brands, products, or services that consumers would actually consider purchasing in a given situation.
True
False

Q. The use of expert or credible sources of information is one of the most important ways of achieving a positive attitude for your product or service.
True
False

Q. Educating the customer is a key reason for choosing a distribution channel.
True
False

Q. To determine how customers choose and buy products, the most important thing to understand is what benefits they care about the most.
True
False

Q. A common goal of introducing brand extensions is to take up shelf space.
True
False

 

 

 

 

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