Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!


Think you're a Marketing Whiz?
This is the Random Quiz!


Q. A consideration set is that collection of brands, products, or services that consumers would actually consider purchasing in a given situation.
True
False

Q. If you are trying to attract attention to your ad, its better to use color vs. black and white.
True
False

Q. Ads run during the Super Bowl are so expensive because they are effective ways to sell products.
True
False

Q. The goal of advertising is to build product awareness among as many people as possible.
True
False

Q. When trying to convince consumers not to do or buy something (anti-smoking ads, etc.), fear-inducing imagery is effective at achieving the advertising goals.
True
False

Q. Click-through rates are good ways of measuring the effectiveness of internet advertising.
True
False

Q. It is important for an ad to grab a consumerís attention, because if the consumer does not pay attention to the ad it will not be effective.
True
False

Q. Repetition of a product slogan or jingle is an effective means of getting consumers to remember the product.
True
False

Q. If consumers are choosing between two comparable brands, the favorable features of one brand can compensate for favorable features in the other.
True
False

Q. To determine how customers choose and buy products, the most important thing to understand is what benefits they care about the most.
True
False

 

 

 

 

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!