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Q. To determine how customers choose and buy products, the most important thing to understand is what benefits they care about the most.
True
False

Q. Brands can compete with one another, even if they are in completely different product categories.
True
False

Q. When trying to convince consumers not to do or buy something (anti-smoking ads, etc.), fear-inducing imagery is effective at achieving the advertising goals.
True
False

Q. Repetition of a product slogan or jingle is an effective means of getting consumers to remember the product.
True
False

Q. The use of expert or credible sources of information is one of the most important ways of achieving a positive attitude for your product or service.
True
False

Q. The basic elements of “doing marketing” involve managing tactics like promotions, email campaigns, and other things that marketers often call the 4P's.
True
False

Q. When naming a new product or brand, it’s much better to make up a name (e.g., Xerox) rather than use a real word (Joy).
True
False

Q. Subliminal messages are an effective way to persuade consumers.
True
False

Q. If you want to know whether a brand is good, you should ask consumers what they think of its quality.
True
False

Q. Ads run during the Super Bowl are so expensive because they are effective ways to sell products.
True
False

 

 

 

 

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