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Q. A new product should be priced to enable it to capture the largest number of buyers possible, to ensure its long-term survival.
True
False

Q. Click-through rates are good ways of measuring the effectiveness of internet advertising.
True
False

Q. Subliminal messages are an effective way to persuade consumers.
True
False

Q. The speed of adoption of new technologies and ideas is primarily based on both their relative advantage and compatibility with existing products and ideas, rather than on how much better they are over what's available in the market.
True
False

Q. If you are having a problem with marketing, the best thing to do is to hire a high priced marketing consultant.
True
False

Q. The basic elements of “doing marketing” involve managing tactics like promotions, email campaigns, and other things that marketers often call the 4P's.
True
False

Q. Ads run during the Super Bowl are so expensive because they are effective ways to sell products.
True
False

Q. A consideration set is that collection of brands, products, or services that consumers would actually consider purchasing in a given situation.
True
False

Q. If you are trying to attract attention to your ad, its better to use color vs. black and white.
True
False

Q. The goal of advertising is to enhance sales.
True
False

 

 

 

 

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