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Q. Ads run during the Super Bowl are so expensive because they are effective ways to sell products.
True
False

Q. A successful ad is one people will remember and talk about with friends and coworkers.
True
False

Q. The use of expert or credible sources of information is one of the most important ways of achieving a positive attitude for your product or service.
True
False

Q. If consumers actually read qualifications made in a disclaimer in an ad, they will use the information in a disclaimer to lower their perceptions of the advertised brand.
True
False

Q. If consumers are choosing between two comparable brands, the favorable features of one brand can compensate for favorable features in the other.
True
False

Q. Brand extensions are often used to leverage the equity from one brand to another brand in a different category.
True
False

Q. When introducing a new product the most important marketing decision is determining the correct initial pricing of the product.
True
False

Q. Trademark laws protect the primary color of a brandís packaging.
True
False

Q. Subliminal messages are an effective way to persuade consumers.
True
False

Q. If several different groups of consumers might buy your product it is best to design several different ads to capture them all.
True
False

 

 

 

 

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