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Q. The best way to segment markets is to determine the different and varying needs of consumers within a market and use needs as the basis for segmentation.
True
False

Q. When naming a new product or brand, it’s much better to make up a name (e.g., Xerox) rather than use a real word (Joy).
True
False

Q. Subliminal messages are an effective way to persuade consumers.
True
False

Q. Very good ads win awards, such as the coveted Clio award.
True
False

Q. A new product should be priced to enable it to capture the largest number of buyers possible, to ensure its long-term survival.
True
False

Q. The more information that can be conveyed about a product’s benefits in an ad, the better.
True
False

Q. If you are trying to attract attention to your ad, its better to use color vs. black and white.
True
False

Q. Consumers usually do a lot of searching before they buy expensive products.
True
False

Q. A common goal of introducing brand extensions is to take up shelf space.
True
False

Q. The goal of advertising is to build product awareness among as many people as possible.
True
False

 

 

 

 

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