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Q. It is important for an ad to grab a consumer’s attention, because if the consumer does not pay attention to the ad it will not be effective.
True
False

Q. Subliminal messages are an effective way to persuade consumers.
True
False

Q. The more information that can be conveyed about a product’s benefits in an ad, the better.
True
False

Q. Ads run during the Super Bowl are so expensive because they are effective ways to sell products.
True
False

Q. The basic elements of “doing marketing” involve managing tactics like promotions, email campaigns, and other things that marketers often call the 4P's.
True
False

Q. The goal of advertising is to enhance sales.
True
False

Q. Trademark laws protect the primary color of a brand’s packaging.
True
False

Q. To understand what the broader market really wants, it's important to focus on the lead users, rather than the early adopters.
True
False

Q. Brand extensions are often used to leverage the equity from one brand to another brand in a different category.
True
False

Q. Click-through rates are good ways of measuring the effectiveness of internet advertising.
True
False

 

 

 

 

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