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This is the Random Quiz!

Q. Click-through rates are good ways of measuring the effectiveness of internet advertising.
True
False

Q. The goal of advertising is to build product awareness among as many people as possible.
True
False

Q. The best way to segment markets is to determine the different and varying needs of consumers within a market and use needs as the basis for segmentation.
True
False

Q. Consumers usually do a lot of searching before they buy expensive products.
True
False

Q. It is important for an ad to grab a consumer’s attention, because if the consumer does not pay attention to the ad it will not be effective.
True
False

Q. If you sell something that competes in the same product category as a product offered by another company, then that other company is your competitor.
True
False

Q. Brand extensions are often used to leverage the equity from one brand to another brand in a different category.
True
False

Q. Subliminal messages are an effective way to persuade consumers.
True
False

Q. If you are having a problem with marketing, the best thing to do is to hire a high priced marketing consultant.
True
False

Q. A new product should be priced to enable it to capture the largest number of buyers possible, to ensure its long-term survival.
True
False

 

 

 

 

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