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Q. When introducing a new product the most important marketing decision is determining the correct initial pricing of the product.
True
False

Q. If several different groups of consumers might buy your product it is best to design several different ads to capture them all.
True
False

Q. To understand what the broader market really wants, it's important to focus on the lead users, rather than the early adopters.
True
False

Q. To determine how customers choose and buy products, the most important thing to understand is what benefits they care about the most.
True
False

Q. Brand extensions are often used to leverage the equity from one brand to another brand in a different category.
True
False

Q. If consumers are choosing between two comparable brands, the favorable features of one brand can compensate for favorable features in the other.
True
False

Q. It is important for an ad to grab a consumerís attention, because if the consumer does not pay attention to the ad it will not be effective.
True
False

Q. Trademark laws protect the primary color of a brandís packaging.
True
False

Q. The goal of advertising is to build product awareness among as many people as possible.
True
False

Q. The best way to segment markets is to determine the different and varying needs of consumers within a market and use needs as the basis for segmentation.
True
False

 

 

 

 

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