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This is the Random Quiz!

Q. If you sell something that competes in the same product category as a product offered by another company, then that other company is your competitor.
True
False

Q. Brand extensions are often used to leverage the equity from one brand to another brand in a different category.
True
False

Q. If you are trying to attract attention to your ad, its better to use color vs. black and white.
True
False

Q. The best way to segment markets is to determine the different and varying needs of consumers within a market and use needs as the basis for segmentation.
True
False

Q. Repetition of a product slogan or jingle is an effective means of getting consumers to remember the product.
True
False

Q. A new product should be priced to enable it to capture the largest number of buyers possible, to ensure its long-term survival.
True
False

Q. The use of expert or credible sources of information is one of the most important ways of achieving a positive attitude for your product or service.
True
False

Q. Nudity in advertising is more appealing to men than women while women prefer sexual suggestiveness more than men.
True
False

Q. Subliminal messages are an effective way to persuade consumers.
True
False

Q. Trademark laws protect the primary color of a brand’s packaging.
True
False

 

 

 

 

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