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Q. If several different groups of consumers might buy your product it is best to design several different ads to capture them all.
True
False

Q. If consumers actually read qualifications made in a disclaimer in an ad, they will use the information in a disclaimer to lower their perceptions of the advertised brand.
True
False

Q. Very good ads win awards, such as the coveted Clio award.
True
False

Q. First-movers in a product category (pioneers) usually are the most successful, and become the dominant player.
True
False

Q. The speed of adoption of new technologies and ideas is primarily based on both their relative advantage and compatibility with existing products and ideas, rather than on how much better they are over what's available in the market.
True
False

Q. Repetition of a product slogan or jingle is an effective means of getting consumers to remember the product.
True
False

Q. The basic elements of “doing marketing” involve managing tactics like promotions, email campaigns, and other things that marketers often call the 4P's.
True
False

Q. When naming a new product or brand, it’s much better to make up a name (e.g., Xerox) rather than use a real word (Joy).
True
False

Q. A common goal of introducing brand extensions is to take up shelf space.
True
False

Q. A new product should be priced to enable it to capture the largest number of buyers possible, to ensure its long-term survival.
True
False

 

 

 

 

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