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Q. The goal of advertising is to build product awareness among as many people as possible.
True
False

Q. Very good ads win awards, such as the coveted Clio award.
True
False

Q. It is important for an ad to grab a consumer’s attention, because if the consumer does not pay attention to the ad it will not be effective.
True
False

Q. A common goal of introducing brand extensions is to take up shelf space.
True
False

Q. To understand what the broader market really wants, it's important to focus on the lead users, rather than the early adopters.
True
False

Q. First-movers in a product category (pioneers) usually are the most successful, and become the dominant player.
True
False

Q. Ads run during the Super Bowl are so expensive because they are effective ways to sell products.
True
False

Q. The goal of advertising is to enhance sales.
True
False

Q. The purpose of advertising is to convince consumers that they want your product.
True
False

Q. The speed of adoption of new technologies and ideas is primarily based on both their relative advantage and compatibility with existing products and ideas, rather than on how much better they are over what's available in the market.
True
False

 

 

 

 

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