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Q. The use of expert or credible sources of information is one of the most important ways of achieving a positive attitude for your product or service.
True
False

Q. The purpose of advertising is to convince consumers that they want your product.
True
False

Q. The best way to segment markets is to determine the different and varying needs of consumers within a market and use needs as the basis for segmentation.
True
False

Q. Ads run during the Super Bowl are so expensive because they are effective ways to sell products.
True
False

Q. It is important for an ad to grab a consumer’s attention, because if the consumer does not pay attention to the ad it will not be effective.
True
False

Q. If you are trying to attract attention to your ad, its better to use color vs. black and white.
True
False

Q. The basic elements of “doing marketing” involve managing tactics like promotions, email campaigns, and other things that marketers often call the 4P's.
True
False

Q. Subliminal messages are an effective way to persuade consumers.
True
False

Q. The more information that can be conveyed about a product’s benefits in an ad, the better.
True
False

Q. Brands can compete with one another, even if they are in completely different product categories.
True
False

 

 

 

 

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