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Creating Profitable Marketing Partnerships with Nonprofits

Presenter: Gail Z. Martin
Broadcast on Thursday, August 23, 2007
Duration: 90 minutes
Cost: $129

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Looking for a way to support your community and extend your marketing? Want to “give back” while getting ahead?

Nonprofit and community organizations can make perfect promotional partners, but there are crucial differences between the for-profit and not-for-profit worlds. Savvy marketers who can transcend those differences and create win-win partnerships that serve both mission and marketing can open up exciting new opportunities.

Partnering with a nonprofit requires a different approach to marketing. But for businesses that value giving back and making a difference, a for-profit/non-profit marketing partnership can be a way to change the world and grow your business.

You Will Learn

• Why Community Relations makes for great Public Relations
• How to identify and approach a potential nonprofit partner
• How the nonprofit world works—and where the land mines are
• The secret to a great Community Relations partnership

You’ll come away with:

• Ideas for win-win community partnerships
• An action plan for identifying and contacting potential community partners
• A clear understanding of what a community partner can—and can’t—do
• A vision of how marketing can make a difference—to the world and to your bottom line

Who Should Attend

Business owners, self-employed professionals, entrepreneurs and marketers in all industries. Gather your colleagues around a monitor in the conference room and have everyone benefit from the advice and techniques shared. After the program is over, you can discuss ways of using this information to improve your marketing.

About The Presenter

Gail Z. Martin is an author, entrepreneur and educator. She owns DreamSpinner Communications, offering exceptional business writing and marketing services to companies of all sizes throughout the U.S. and Canada. Her seminars share powerful marketing techniques for small and growing businesses.

Gail is a frequent contributor of non-fiction articles for local, regional and national magazines. She is also an adjunct professor for UNC Charlotte, where she teaches Public Relations Writing and Public Speaking. Gail holds an MBA from The Pennsylvania State University in Marketing and has over 20 years of corporate/ nonprofit/consulting experience.

Gail is the author of The Summoner: Book One in The Chronicles of The Necromancer, a fantasy adventure series, and The Blood King (2008).

What Participants Said

Of the participants who evaluated this seminar, 60% would recommend it to a colleague. Some of their comments:

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"This is a great seminar if you want to know how to connect with a non-profit. The criteria, what to look for and much more."

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"No discussion of creating a profit arm for non-profits. Think Athena water. Way too basic and general. Not enough examples. Very dry presentation."

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"Helps nonprofits and corporations understand where each is coming from so they can work together in a win win relationship."

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