• Six Keys to Writing a Great Proposal by Doug Stern, Jaclyn Landon
  :ooking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices intended to not only maximize your chances to stand out ...
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• Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraints by Bryce Marshall
  Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower to create compelling campaigns and programs. You can do everything else ...
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• What Stonyfield, Method, and Green Mountain Roasters Know (and You Should, Too)  by Ted Mininni
  New vision and approaches can add significantly more value to brands over their competitors. Some brands can easily become commodities. Unless they choose otherwise.
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• Selling Like Billy Mays: Five Essential Character Traits That Make a Product Easy to Sell by Barry Densa
  Billy Mays, who, sadly, passed away at age 50, was a potbellied, black-bearded Atlantic City carnival barker who wore a blue long-sleeve shirt and a white undershirt. And direct marketers loved him. According to Mays, to be great and an ...
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• Ten Steps to Clear a Passage Through Today's 'Frozen' Economy by Michael Dotson
  We are facing economic challenges the likes of which many of us have not experienced before. As professionals, how do we break away from this stagnation and take advantage of opportunities to grow your business?
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• Problem Solved: How Do I Turn a Touch Into a Relationship? by Claire Coyne
  "Relationships don't just happen, they are built—one experience at a time," says Joel Book of ExactTarget. And lucky for us, Joel has mapped out the process of doing just that via email marketing.
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• The Top Five Ways to Attract and Keep Customers in Any Economy by Barry Densa
  The economy still stinks. But only if during the long-gone good times your business was on cruise control and you saw your customers as dollar signs and not people. Some marketers are suffering far less than others, because they cared ...
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• Five Paid-Search Tips to Boost Quality Score (and Drive Higher ROI) by Matt Lawson
  By using new campaign-management techniques, smart marketers can gain a sizable and lasting advantage over the competition in the auction for keywords—ensuring their ads show up high in search results without dampening ROI.
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• Is Your Homepage Overwhelming and Underperforming? by Kathryn Roy
  Are your website visitors like tourists strolling through Times Square on their way to a matinee with little time to spare, or are they a captive audience willing to watch and absorb all you hope to communicate? Websites increasingly appear ...
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• Ten Ways to Drive Consumer Action With Online Video by Bud Rosenthal
  There's no question that online video is fast becoming a favorite of Internet users around the world. But the hit-or-miss nature of viral video, the brand quality considerations of user-generated content, and the general disdain for television commercials online have ...
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• Five Ways to Build Trust—and Tipping Points for Choice by Anthony Cirillo
  A column by noted coach and businessman Harvey Mackay contended that trust is the most important word in business. It made the point that people buy from people, not from companies. To help build trust, start with the following five ...
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• 10 Tips for Using LinkedIn to Generate Leads by Brian Carroll
  You need to rethink the way you use LinkedIn. Without some of us even noticing, it has developed into a useful lead-generation tool for marketers and salespeople who are looking to build relationships with prospects.
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• 10 Best and Worst Internet Company Names of the Decade by Laurel Sutton
  Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Here are the trends and names that rose to the top (and ...
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• What Every CMO Should Know About Music by Ruth Simmons
  Sir John Hegarty, the man behind the Levi's jeans and Lynx deodorant ads, once claimed, "Music is 50% of an ad's success." Yet even today very few metrics are regularly applied within the planning and creative processes to measure the ...
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• Look at Business Presentations as a Process, Not an Event by Joseph Sommerville, PhD
  If you look at creating an effective presentation as a process rather than as an event, you'll quickly realize that it isn't a Sisyphean task. A process has the advantages of being both learnable and repeatable, so once you master ...
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• True Stories: A Cautionary Tale of Rebranding Gone Astray by Liz Conlin
  Most of the branding articles that you read are happy, glowing tales of how an agency rebranded a client and turned that client into a superstar brand with double-digit growth. Well, this is not one of those stories. We often ...
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• Embracing Cross-Channel Analytics to Create a Competitive Advantage by Laura Patterson
  If you are using multiple channels and you want to understand both what's really working and enrich your customers' experiences with your organization, then you'll have to step into the world of cross-channel analytics.
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• Marketers' Choice: Run With the Big Dogs, or Stay on the Porch by Traci Gere
  Marketers need to establish and institutionalize the processes for drawing and communicating Marketing's impact, consistently and repeatedly. That means running with the "big dogs" in Finance, Sales, and the chief executive's seat... and speaking their language, and framing decisions in ...
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• Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 1 by Christina "CK" Kerley
  It's that time to rally internal support for the "newest" programs in your marketing plans. If yours is a B2B company, 2010 is the year you'll want to start integrating social media into your marketing mix… or have it play ...
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• Bearing Bad News: Six Ways to Reduce the Sting When Your Message Stinks by Jonathan Kranz
  I can't promise you that by following these suggestions you'll recover from bankruptcy or resurrect your business. But you can move on with dignity. And, sometimes, when your organization faces its darkest hour, choosing dignity may be the best, last ...
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• All in Good (SEO) Time
  "They say an Internet year is … equivalent to seven normal years," says Kevin Gibbon in a post at SEOptimise—meaning that we can witness seven real-world-years' worth of change in ...
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• I Wouldn't Do That if I Were You
  We may all have our Things to Do lists that we check off daily, but how about considering some Things to Not Do in 2010? In a recent post at ...
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• What Can Celebrities Do for You?
  If you tune in to Access Hollywood or flip through the pages of Us magazine, you'll see features on the clothing, accessories, jewelry and cosmetics favored by trend-setting celebrities. In ...
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• To the Power of Five
  More than ever, a successful lead-generation program relies on a steady stream of new content. And since the pressure to produce high-quality whitepapers and blog posts can be intense, Ardath ...
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• Score!
  You probably use a lead-scoring system to answer a number of questions—for instance, to determine whether a lead is ready for your sales team or needs to be nurtured. "Much of the ...
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• Back off or I'll Buy These
  We've all done it: let out a groan when entering a grocery store packed with people. Ugh. But did we ever consider how a crowded shopping situation might affect our ...
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• Careful How You Link Up
  "Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes ...
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• Will This Be on the Test?
  "[T]here is altogether too much guessing and not enough proving in email marketing," says Stephanie Miller in a post at the MarketingProfs Daily Fox blog. "With inboxes overflowing, subscriber fatigue ...
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• Same Old, Same Old
  Recently, we talked about what a frosty process B2B cold-calling can be. Well, the next step past the cold call can be just as icy: the cold onsite visit. Odds ...
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• You Stupid Donkey!
  Celebrity chef Gordon Ramsay has built a reality-television empire with his abrasive style, ready arsenal of barbed insults and propensity for four-letter words. It all adds up to great television. ...
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• We Can Make Music Together
  In a video at TED.com, Israeli conductor Itay Talgam gives a spirited 20-minute talk on what modern leaders could learn from great conductors. Interestingly, a lot of the principles he presents ...
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• Wonder-Twin Powers, Activate!
  Inactive subscribers are a conundrum for email marketers. Although they treat your messages with apparent indifference, they never opt out; as a result, you continue to send messages that they ...
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• Is He a Searcher or a Sleaze?
  As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands ...
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• It's All in the Presentation
  At this time of year, food merchants—from purveyors of gourmet treats to large-scale grocers—are focused on one goal: getting customers to add more items to their shopping carts. 'Tis the ...
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• Don't Be Guilty by Association
  You have a squeaky-clean opt-in list of subscribers who love the content you send—including highly relevant offers from your partners. But if you're using third-party content and templates (their HTML ...
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• Death by Email: A Quick How-to
  There are infinite ways to destroy an email marketing program. And in a recent humorous post at the Deliverability.com blog, Andrew Kordek explains how to ruin your reputation in nine ...
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• STAMP Out the Ad Noise
  Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
  More articles on Advertising, Brand Awareness, Community, Interactive Marketing, Marketing Tips, Social Media, Social Networking
• OK, OK, so I Screwed Up
  Despite your commitment to following best practices, you might still commit minor email-marketing sins on occasion. Well, take heart: You are not alone. In a post at the Email Experience ...
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• Color Me Beautiful
  If we asked you to name the company associated with the term "Big Blue" you'd probably reply "IBM" without a moment's hesitation. And in an article at MarketingProfs, William Arruda ...
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• You Make It Easy to Stay Friends
  When your company generates revenue from annual subscriptions or memberships, renewal rates are critical to your bottom line. To keep them high, Winston Bowden recommends email programs that use date-based ...
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Marketing Tips online seminar broadcasts from the best minds in marketing

• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Attendee rating:  - 11/19/2009
   
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• The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel RosenAttendee rating:  - 11/5/2009
   
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• Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their TrustAttendee rating:  - 10/29/2009
   
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• Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and ToolsAttendee rating:  - 10/15/2009
   
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• Create Once, Deliver Twice: Spreading Content Across Social NetworksAttendee rating:  - 9/3/2009
   
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• Engage or Die: The Insider’s Guide to Social Media for Marketing and PRAttendee rating:  - 8/27/2009
   
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• Twitter Power: How to Dominate Your Market One Tweet at a TimeAttendee rating:  - 7/2/2009
   
  More seminars on Brand Equity, Branding, Customer Relationships, Marketing Strategy, Marketing Tips, Social Media, Twitter
• Seven Fast-Acting Methods to Drive B2B Revenue NowAttendee rating:  - 5/14/2009
   
  More seminars on B2B Marketing, Benchmarking, Customer Acquisition, Customer Relationships, Customer Satisfaction, Lead Quality, Marketing Tips, Sales
• Customer Experience Intensive: What CEM Means for Your Brand and Your MarketingAttendee rating:  - 4/30/2009
   
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• Behind the Online Curtain: Secrets for Building a Successful Webinar ProgramAttendee rating:  - 4/23/2009
   
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• When the Budget Axe Falls: What to Cut, What to Keep, What to GrowAttendee rating:  - 3/12/2009
   
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• How to Make Your B-to-B Website a Lead Generation MachineAttendee rating:  - 2/26/2009
   
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• Social Graces: Strategies to Take Your Social Media Marketing Beyond One-Off TacticsAttendee rating:  - 1/22/2009
   
  More seminars on Customer Engagement, Facebook, Marketing Strategy, Marketing Tips, Social Media, Twitter, Word of Mouth
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRAttendee rating:  - 1/7/2009
   
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• YouTube for Business, Part 2: Creating Effective YouTube Business VideosAttendee rating:  - 12/12/2008
   
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• Content Marketing: How to Position Your Company as a Trusted Expert ResourceAttendee rating:  - 12/4/2008
   
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• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationAttendee rating:  - 11/6/2008
   
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• Creating a Customer-Centric, Measurable Marketing PlanAttendee rating:  - 10/16/2008
   
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• Marketing in an Economic MeltdownAttendee rating:  - 10/10/2008
   
  More seminars on Customer Retention, Economic Crisis, Lead Generation, Market Research, Marketing Strategy, Marketing Tips, Public Relations
• Actionable Web Analytics: Unleash the Marketing Power of Your Web DataAttendee rating:  - 8/28/2008
   
  More seminars on Customer-Centric, Marketing Tips, Metrics, Segmentation, Testing, Web Analytics, Websites

See all 84 marketing On Demand Seminars related to Marketing Tips

Marketing Tips marketing downloads for the busy professional

• Small Biz How-To Guide: Avoiding Key Pitfalls
  Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
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• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
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• Buzz Marketing Summit - MP3
  Format: MP3 Buzz Marketing? Viral Marketing? Word-of-Mouth Marketing? Customer Evangelism? Guess what? They really aren't all synonyms! Who knew? And each one can have a different purpose and place in your marketing strategy. We gathered together seven industry experts on Buzz Marketing and got them talking. Not only will you hear pretty clear definitions of Buzz Marketing and all its sisters and cousins, you'll also get good current examples of each (and one from 1936!), you'll also get practical and actionable advice on what you can do right now. So get buzzing.
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• Buzz Marketing Summit -Transcript
  Format: Downloadable transcript Buzz Marketing? Viral Marketing? Word-of-Mouth Marketing? Customer Evangelism? Guess what? They really aren't all synonyms! Who knew? And each one can have a different purpose and place in your marketing strategy. We gathered together seven industry experts on Buzz Marketing and got them talking. Not only will you hear pretty clear definitions of Buzz Marketing and all its sisters and cousins, you'll also get good current examples of each (and one from 1936!), you'll also get practical and actionable advice on what you can do right now. So purchase your Pro membership today and get buzzing.
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• Email Marketing Summit 2005 - MP3 Recording
  Email Marketing Summit 2005 - MP3 Recording
  More tools on Email Deliverability, Email Lists, Email Marketing, Marketing Tips
• Email Marketing Summit 2005 - Transcript
  Email Marketing Summit 2005 - Transcript
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