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Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing by Ron Person
Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is ...
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Three Keys to Accelerating Marketing Measurement and a Fact-Based Cultureby Laura Patterson
If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture.
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Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete Gaioni
It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts.
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Why Marketing Needs Objectives... Not Just Goalsby Brett Johnson
Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing strong tactics to support them.
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Managing Chaos: The Marketing Approachby John Thomson
Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape.
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The Evolution of Marketing Agencies and Consultanciesby Paul Roetzer
The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.
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10 Questions + 10 Actions = Lead Generation Gainsby Dan McDade
Is your organization experiencing a critical gap between Marketing and Sales performance expectations and actual results? If so, answer these 10 questions and apply these 10 steps to close the gap and ensure results.
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Delivering on the Promise of Marketing Automationby Laura Patterson
More and more organizations are investing in marketing automation platforms. Is yours one of them? If so, learn how to select the right one, plan for its adoption, and avoid common implementation pitfalls.
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The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore by Michelle Boockoff-Bajdek
Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people via the appropriate channel. Here how.
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How to Reduce Lead Leakage Nowby Lisa Cramer
Are you letting leads seep out of your sales funnel? Learn how to plug the holes in your funnel, nurture leads into qualified sales opportunities, and boost your company's bottom line.
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What Doesn't Work in Lead Managementby Dan McDade
Effectively managing sales leads today is tricky, but not if you understand the problems between Marketing and Sales. Learn which four lead-management strategies could be hindering your success.
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Four 'Secrets' to Turning Raw Leads Into Real Opportunitiesby Dan McDade
Raw leads are neutral entities at first, but you can turn them into real prospects. Learn how to qualify those with high-value potential and move them to closed-deal status.
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Five Fundamentals for Productive Ideation Sessionsby Jeff Hirsch
What makes a great ideation session? The quality of the participants, the energy of the facilitator, and the range of creative exercises. But there are five guidelines that'll exponentially boost the odds of having a productive session.
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New 'X Factors' in Buying and Sellingby Ernest Falkner
Up until the mid '80s and early '90s, salespersons held most of the trump cards. To make decisions, buyers had to rely on the information that sellers brought to the table. But the buying/selling process has changed.
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The Funnel Is Dead, Long Live the Measurable Customer Narrativeby Jen Evans
One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It's simpler to draw straight lines about people's behavior, so to date we have typically pushed people through carefully scripted marketing processes. ...
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Planning Isn't Free: What Marketers Can Learn From HGTVby Laura Patterson
HGTV shows make those overnight home transformations look so easy. Many marketers approach their marketing plans the same way: a few days and a few dollars, and voila—a new marketing plan! But that won't get you results.
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CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your Wayby David Wenger
Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the power needed to be effective.
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Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen Tacticby Bob Hebeisen
Many have pronounced tradeshow marketing dead. But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your marketing plan. Here are 12 ways to breathe new life into your tradeshows.
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Adapt or Perish: The New Dynamics of Digital Marketingby Joel Book
Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology.
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Tradigital Values: Reconciling Traditional and Digital Marketingby Rob McCready
Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as "tradigital." Here are four ways to marry traditional and digital values at your organization and get results.