Marketing Resources: Collaboration

• Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing by Ron Person
  Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is ...
  More articles on Channel Marketing, Collaboration, Management, Marketing Strategy, Measurement
• Three Keys to Accelerating Marketing Measurement and a Fact-Based Cultureby Laura Patterson
  If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture.
  More articles on Chief Marketing Officer, Collaboration, Management, Marketing Analytics, Measurement, ROI
• Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete Gaioni
  It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts.
  More articles on Branding, Collaboration, Customer Behavior, Market Research, Marketing Analytics, Marketing Strategy, Metrics
• Why Marketing Needs Objectives... Not Just Goalsby Brett Johnson
  Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing strong tactics to support them.
  More articles on Collaboration, Marketing Plans, Marketing Smarter, Marketing Strategy
• Managing Chaos: The Marketing Approachby John Thomson
  Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape.
  More articles on Brand Positioning, Collaboration, Email Marketing, Marketing Smarter, Marketing Strategy, Social Media
• The Evolution of Marketing Agencies and Consultanciesby Paul Roetzer
  The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.
  More articles on Chief Marketing Officer, Collaboration, Digital Marketing, Management, Marketing Strategy, Mobile Marketing
• 10 Questions + 10 Actions = Lead Generation Gainsby Dan McDade
  Is your organization experiencing a critical gap between Marketing and Sales performance expectations and actual results? If so, answer these 10 questions and apply these 10 steps to close the gap and ensure results.
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• Delivering on the Promise of Marketing Automationby Laura Patterson
  More and more organizations are investing in marketing automation platforms. Is yours one of them? If so, learn how to select the right one, plan for its adoption, and avoid common implementation pitfalls.
  More articles on Channel Marketing, Collaboration, Lead Generation, Marketing Automation, Marketing Smarter, Marketing Tips
• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore by Michelle Boockoff-Bajdek
  Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people via the appropriate channel. Here how.
  More articles on B2B Marketing, Collaboration, Content Marketing, Customer Behavior, Email Lists, Lead Generation, Marketing Strategy
• How to Reduce Lead Leakage Nowby Lisa Cramer
  Are you letting leads seep out of your sales funnel? Learn how to plug the holes in your funnel, nurture leads into qualified sales opportunities, and boost your company's bottom line.
  More articles on Collaboration, Lead Nurturing, Lead Quality, Sales
• What Doesn't Work in Lead Managementby Dan McDade
  Effectively managing sales leads today is tricky, but not if you understand the problems between Marketing and Sales. Learn which four lead-management strategies could be hindering your success.
  More articles on Collaboration, Lead Generation, Marketing Tips, Sales, Telemarketing
• Four 'Secrets' to Turning Raw Leads Into Real Opportunitiesby Dan McDade
  Raw leads are neutral entities at first, but you can turn them into real prospects. Learn how to qualify those with high-value potential and move them to closed-deal status.
  More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement
• Five Fundamentals for Productive Ideation Sessionsby Jeff Hirsch
  What makes a great ideation session? The quality of the participants, the energy of the facilitator, and the range of creative exercises. But there are five guidelines that'll exponentially boost the odds of having a productive session.
  More articles on Collaboration, Creativity, Humor, Management, Marketing Smarter
• New 'X Factors' in Buying and Sellingby Ernest Falkner
  Up until the mid '80s and early '90s, salespersons held most of the trump cards. To make decisions, buyers had to rely on the information that sellers brought to the table. But the buying/selling process has changed.
  More articles on Collaboration, Sales, Social Networking
• The Funnel Is Dead, Long Live the Measurable Customer Narrativeby Jen Evans
  One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It's simpler to draw straight lines about people's behavior, so to date we have typically pushed people through carefully scripted marketing processes. ...
  More articles on Collaboration, Content, Customer Behavior, Customer Relationships, Social Media
• Planning Isn't Free: What Marketers Can Learn From HGTVby Laura Patterson
  HGTV shows make those overnight home transformations look so easy. Many marketers approach their marketing plans the same way: a few days and a few dollars, and voila—a new marketing plan! But that won't get you results.
  More articles on Collaboration, Management, Marketing Plans
• CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your Wayby David Wenger
  Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the power needed to be effective.
  More articles on Chief Marketing Officer, Collaboration, Creativity, Management, Marketing Tips
• Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen Tacticby Bob Hebeisen
  Many have pronounced tradeshow marketing dead. But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your marketing plan. Here are 12 ways to breathe new life into your tradeshows.
  More articles on Collaboration, LinkedIn, Public Speaking, Trade Shows/Events
• Adapt or Perish: The New Dynamics of Digital Marketingby Joel Book
  Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology.
  More articles on Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Digital Marketing, Management, Measurement
• Tradigital Values: Reconciling Traditional and Digital Marketingby Rob McCready
  Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as "tradigital." Here are four ways to marry traditional and digital values at your organization and get results.
  More articles on Branding, Collaboration, Digital Marketing, Management, Marketing Smarter, Marketing Tips

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• Six Tips for Practicing Safe Social Media [Slide Show]by Scott Oppliger
  Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure ...
  More articles on Collaboration, Content, Customer Engagement, Management, Marketing Strategy, Social Media
• Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]by Wil Merritt
  Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and ...
  More articles on Advertising, Collaboration, Creative Briefs, Digital Marketing, Marketing Tips, Promotions, Social Media
• Some Do's and Don'ts of Social Updating
  It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
  More articles on Brand Equity, Collaboration, Community, Social Media
• Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers [Slide Show]by Mark Simpson
  How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers transform website visitors into loyal customers.
  More articles on Collaboration, Customer Behavior, Marketing Tips, Online Marketing, Testing, Web Analytics
• A Social Platform That Serves Your Team Members One at a Time
  There are plenty of internal computer platforms that promise to make employees more efficient: standalone CRMs, heavy-handed intranets and project management software that needs managing all on its own. Then ...
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• Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]by David Oates
  Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
  More articles on Brand Equity, Branding, Collaboration, Community, Marketing Smarter, Promotions, Search Engine Marketing
• Seven Cool Apps for Business Teams
  As B2B marketing teams search to find the best apps for doing business, some names are rising to the top of their lists. Here's a sampling of the cream of ...
  More articles on B2B Marketing, Collaboration, Consumer Electronics
• Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]by Tyler Garns
  The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this ...
  More articles on Collaboration, Customer Engagement, Email Lists, Google, Marketing Tips, Promotions, Small Business
• Three Ways to Avoid Email Marketing Oblivion
  Are you enduring a steady decline in clickthrough rates? Having more difficulty proving ROI? Or seeing unsubscribe rates rise while the lifetime of an average opt-in falls? According to Michael ...
  More articles on Collaboration, Email Marketing, Marketing Tips, Personalization
• Three Core Qualities of B2B Digital Marketing
  As businesses become ever more adept at creating their own digital marketing strategies, they are sure to expect the same or better from you when you try to engage with ...
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• What You Can Learn From Steve Jobs
  "Few of us have the chance to achieve 1/100th of what Steve Jobs has achieved," writes Bill Taylor at Harvard Business Online. "But all of us can look at his ...
  More articles on Collaboration, Community, Management
• Three Rules for Ideation Success
  How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows "ideation sessions," and they might just produce an idea that leads to ...
  More articles on Collaboration, Creativity, Marketing Smarter, Writing
• Seven Ideas to Jump-Start Your Content Marketing [Slide Show]by Daniel Kuperman
  Busy marketers like you don't have time to create content. Considering all the campaigns going on, how could you? But content marketing doesn't have to be an intensive, all-consuming task ...
  More articles on Blogging, Collaboration, Content, Content Marketing, Google, Keywords, Marketing Smarter
• Six Points on the Road Map to Social Integration
  In April, Altimeter released its latest maturity road map for companies seeking to integrate more social media into their websites. In short, being new-media-savvy these days isn't just about having a ...
  More articles on Collaboration, Social Media, Websites
• Use Social Serendipity to Boost Innovation
  What is serendipity? You could say it is a manifestation of creativity whose inspiration comes from outside. More companies are finding that serendipity is a huge factor in innovation processes, ...
  More articles on Collaboration, Creativity, Management
• Three Mistaken Beliefs That Can Cripple Marketing Teams
  What makes for a great marketing team? A dynamic leader at the helm? The right mix of compatible personalities? A steady influx of new talent? Or could making assumptions like ...
  More articles on Collaboration, Management, Marketing Smarter
• Your 12-Point Skeleton for Social Strategy Preparation
  Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...
  More articles on Collaboration, Content, Creativity, Marketing Strategy, Social Media
• Three Ways to Improve Your Online Forms
  "Finding a balance between gathering relevant information from your leads and not sacrificing your conversion rate can be difficult," writes Billy MacDonald at the HubSpot blog. "You want to generate ...
  More articles on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Writing
• An Easy Way to Generate In-House Copy From Non-Writers
  A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes ...
  More articles on Collaboration, Content, Creativity, Search Engine Marketing
• Turn Your Data Into Infographics: Five Cool Tools
  One aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you ...
  More articles on Collaboration, Content, Social Media

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Collaboration case studies, deconstructing real life examples and illustrating lessons learned

• How a Small Company Went Global (Without Breaking the Bank)by Lingo24.com
  CASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it.
  More case studies on Case Studies, Collaboration, International Marketing, Keywords, Lead Generation, Local Marketing, Positioning, Search Engine Marketing
• How Domino's Managed a Viral Video Nightmareby Domino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?
  More case studies on Case Studies, Collaboration, Management, Social Media, Videos, Word of Mouth, YouTube
• How an Interactive Game Stimulated Product Awareness and Salesby Sony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Collaboration, Customer Engagement, Facebook, Promotions, Referrals
• How OfficeMax Helped an Education-Focused Charity Increase Funding and Classroom Adoptionsby OfficeMax
  CASE STUDY: OfficeMax teamed with nonprofit Adopt-A-Classroom to create an annual event to recognize and reward standout teachers for their dedication and sacrifice. This year, OfficeMax stepped up its marketing for the program, upping classroom adoptions +800%.
  More case studies on Brand Awareness, Case Studies, Collaboration, Non Profits, Public Relations, Trade Shows/Events
• How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales Forecastsby NHL.com
  CASE STUDY: Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut through the clutter and delivered the brand message. Here's how.
  More case studies on Branding, Case Studies, Collaboration, Online Marketing, Sales, Sponsorship, Websites
• How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand Awarenessby Lenovo
  CASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction.
  More case studies on Blogging, Brand Awareness, Case Studies, Collaboration, Facebook, New Media, Sponsorship, Twitter, Video Blogs, YouTube
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
  More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
• How a Niche Web Site's 'Telechats' Increased Credibility, Visibility and Google PageRankby TheSpiritedWoman.com
  Here's how a relatively new women's Web site gained attention—and more regular readers—at a low cost. Plus, its "telechats" with authors has helped distinguish it from other sites focused on empowering women.
  More case studies on Case Studies, Collaboration, Podcasting, Websites
• How a Nonprofit Used Member Resources to Increase Brand Awareness Across Multiple Marketsby Oregon Sports Authority
  The nonprofit Oregon Sports Authority (OSA) was striving to bring new sporting events, teams, and tourist dollars to the state. It also wanted to become the official sports resource for state residents. An overhaul of its promotions and more compelling communication of its brand were the ambitious goals that the four-employee nonprofit set for itself--and achieved, with a little help from a capable member base, which included the likes of Nike.
  More case studies on Brand Awareness, Case Studies, Collaboration, Newsletters, Non Profits, Videos
• How a Nonprofit Moved Toward a For-Profit Marketing Model to Advance Its Nonprofit Missionby Museum of Science, Boston
  For more than a century, Boston's Museum of Science has depended on government grants and donors to finance its stated goal of encouraging "interest in and further understanding of science and technology and their importance for individuals and for society." The Museum attracts about 1.6 million visitors a year, including more than 50,000 members who visit regularly. Corporate branding and marketing for fundraising purposes hadn't been given much thought, but in 2001, as the U.S. stock market collapsed and the global economy slowed, the Museum found itself stretched for donors. It realized it was time to start marketing itself. Pioneering any major ...
  More case studies on Case Studies, Collaboration, Marketing Inspiration, Non Profits, Sponsorship
• How a Small Specialty Software Company Got on Fortune 100 Companies' Radar Screensby Novinity Corporation
  A software company in rural Montana was able to acquire major pharmaceutical company accounts and increase tradeshow traffic 300% by developing and promoting the educational content that its target industry craved...
  More case studies on Case Studies, Collaboration, Creativity, Email Campaigns, Small Business

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Collaboration online seminar broadcasts from the best minds in marketing

• The Truth About LeadsBroadcast on 3/17/2011 11:00:00 AM
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• How To Be a Social Media Strategist, Not the Social Help DeskBroadcast on 1/27/2011 11:00:00 AM
  More seminars on Career Management, Collaboration, Community, Social Media, Thought Leadership
• Five Ways to Integrate Mobile Into the B2B Marketing MixBroadcast on 11/4/2010 11:00:00 AM
  More seminars on B2B Marketing, Collaboration, Marketing Tips, Mobile Marketing
• Selling Social to the C-SuiteBroadcast on 7/15/2010 11:00:00 AM
  More seminars on Collaboration, Management, Marketing Tips, Measurement, New Media, Social Media, Testing
• Social Metrics for Marketers: How to Measure What MattersBroadcast on 5/20/2010 11:00:00 AM
  More seminars on Collaboration, Metrics, ROI, Social Media
• 7 Steps to Take Your Brand Social ... and Still Be in ControlBroadcast on 4/22/2010 11:00:00 AM
  More seminars on Branding, Collaboration, Community, Customer Engagement, Marketing Smarter, Measurement, Social Media
• Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads ... or All of the Above?Broadcast on 12/16/2009 11:00:00 AM
  More seminars on Brand Awareness, Branding, Collaboration, Customer Evangelists, Facebook, Marketing Strategy, Social Media, Social Networking
• Putting Why Before How: Seven Steps for Focusing Your Social Media StrategyBroadcast on 7/30/2009 11:00:00 AM
  More seminars on Collaboration, Marketing Strategy, Measurement, Metrics, Social Media
• Behind the Online Curtain: Secrets for Building a Successful Webinar ProgramBroadcast on 4/23/2009 11:00:00 AM
  More seminars on Collaboration, Creativity, Marketing Smarter, Marketing Strategy, Marketing Tips, PowerPoint, Webinars, Writing
• How to Craft a Winning Business Case for Your Marketing InitiativeBroadcast on 4/16/2009 11:00:00 AM
  More seminars on Benchmarking, Collaboration, Management, Marketing Plans, Measurement, Metrics, Writing
• Harnessing a Portfolio of Brands: The Harrah’s StoryBroadcast on 2/21/2008
  More seminars on Brand Awareness, Brand Positioning, Branding, Collaboration, Customer Experience
• How to Make Marketing Indispensable to SalesBroadcast on 2/7/2008
  More seminars on Collaboration, Customer-Centric, Marketing Strategy, Measurement, Print Collateral, ROI, Sales, Value Propositions
• Buyer Personas: A Smart Way to Align B2B Sales and MarketingBroadcast on 1/17/2008
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Personas, Sales, Targeting, Web Content
• Creating Profitable Marketing Partnerships with NonprofitsBroadcast on 8/23/2007
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• Customer Message Management 2: Confuser or Clarifier? Creating Customer-Relevant MessagingBroadcast on 6/8/2007 11:00:00 AM
  More seminars on Collaboration, Creativity, Customer-Centric, Measurement, Targeting, Value Propositions, Writing
• Customer Message Management 1: Four Steps to Improving the Sales-to-Customer ConversationBroadcast on 6/7/2007 11:00:00 AM
  More seminars on Brand Awareness, Collaboration, Customer-Centric, Marketing Tips, Sales
• Brand Metrics: Three Pathways to Measure ROIBroadcast on 4/5/2007 11:00:00 AM
  More seminars on Brand Equity, Branding, Collaboration, Metrics, ROI
• Personas 1: Breakthrough Customer Insight for Product, Website Design and MoreBroadcast on 3/7/2007 11:00:00 AM
  More seminars on Collaboration, Customer Experience, Personas, Segmentation, Website Design
• No Cape Required: How to Become a Marketing Champion in Your OrganizationBroadcast on 10/27/2006 11:00:00 AM
  More seminars on Chief Marketing Officer, Collaboration, Management, Marketing Tips, Measurement, Metrics
• Bridging the B2B Sales and Marketing GapBroadcast on 10/12/2006 11:00:00 AM
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Sales, Value Propositions

See all 34 marketing On Demand Seminars related to Collaboration

Collaboration Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Generate Big Ideas in Small, Easy StepsReleased on 12/2/2011 10:00:00 AM
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Collaboration marketing downloads for the busy professional

• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  More tools on Case Studies, Collaboration, CRM, Lead Generation, Market Research, Marketing Tips, Sales
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  More tools on Case Studies, Collaboration, Customer Engagement, Management, Market Research, Marketing Plans, Marketing Strategy, Social Media
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
• SWOT Analysis How-To Guide
  This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
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• Benchmark Survey: Voice of the Customer
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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• Sales & Marketing Alignment - Apr. 2005
  Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
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• Sales and Marketing Alignment
  Benchmark Sales Mtkg Alignment
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• Marketing ROI and the Sales Funnel
  In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.
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