Marketing Resources: Public Relations

• Nine Essential Skills for Any Public Relations Professionalby Ford Kanzler, H. Buford Barr
  If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.
  More articles on Marketing Smarter, Marketing Strategy, Marketing Tips, Public Relations, Videos, Writing
• Five Ways to Navigate Today's Influencer-Relations Avalancheby Dan Green
  Today, getting your story in front of an influential writer can mean getting it to a traditional journalist at an established publication, an independent blogger, or a peer-to-peer reviewer. And getting in touch with those key influencers is no easy ...
  More articles on Marketing Tips, Public Relations, Social Media, Social Networking
• A Seven-Step Guideline in Crisis Communication (Lessons From the Sony PlayStation Network Breach)by C. Edward Brice
  A crisis can serve as a stage to show the world that your company is either unorganized and uncaring or responsible and human. Learn how to preserve your brand equity—and keep your customers—during a crisis.
  More articles on Customer Relationships, Management, Marketing Tips, Public Relations, Social Media
• Five Ways to Quickly Build Backlinks (and Get Relevant Traffic)by C. Wise
  If you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry. Here are five ways to kick off your link-building with ease.
  More articles on Blog Comments, Blogging, Links, Public Relations, Small Business, Websites
• What's New With the New Rules of Marketing and PR?by David Meerman Scott
  To keep up with the ever-changing world of marketing, you've got to roll with the punches. As marketing channels emerge and evolve, so should your ideas, strategies, and metrics.
  More articles on Marketing Tips, Measurement, Public Relations, Social Media, Twitter
• Data Doesn't Always Equal Intelligenceby Gary Lee
  New tools are popping up each day to help marketers collect an abundance of data, but that data doesn't always translate to insight, let alone intelligence. Learn how to make the most of your time—and your data.
  More articles on Keywords, Market Research, Marketing Smarter, Measurement, Public Relations, Targeting
• Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of Usby Stephen Denny
  Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing the "nobodies," thinking differently about demand generation, and enchanting your ...
  More articles on Book Review, Branding, Customer Engagement, Management, Public Relations, Social Media, Thought Leadership
• Why You Should Use Engagement Metrics to Guide Your Messagingby Jay Krall
  How many Facebook fans or Twitter followers you have isn't necessarily the best indicator of how many people are receiving your message. But a new breed of engagement metrics can give you those answers, and help mold your messaging to ...
  More articles on Case Studies, Customer Evangelists, Marketing Tips, Measurement, Metrics, Public Relations, Social Media
• Seven Ways to Gain PR Campaign Momentumby Ford Kanzler
  Gaining PR campaign momentum can seem impossible without the availability of your client contacts or the participation of the management team. Learn seven ways to overcome these challenges, and watch your PR campaign soar.
  More articles on Collaboration, Creativity, Customer Behavior, Management, Marketing Tips, Public Relations
• Let Your Brand Shine at Tradeshows by Rob Murphy
  A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How often have you attended tradeshows on behalf of your client, ...
  More articles on Branding, Collaboration, Creativity, Logos, Print Collateral, Public Relations, Trade Shows/Events
• The ROI of Real-Time Marketing and PRby David Meerman Scott
  In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately. But the MBA-style approach of working off spreadsheets that predict what to do months into the future is no help when news ...
  More articles on Customer Engagement, Marketing Plans, Marketing Strategy, Public Relations, ROI
• Content Marketing Has Been a Successful PR Strategy for Decadesby Ford Kanzler
  The highly effective strategy of creating informational content that's valuable to prospects and customers has been with us for decades. Demonstrating expertise, becoming an authority, providing "how-to" information, and speaking about subjects of interest or relevance to your market are ...
  More articles on Brand Awareness, Content Marketing, Promotions, Public Relations, Thought Leadership
• Establish Credibility and Persuade Customers via Contributed Articlesby Ford Kanzler, Bob Peterson
  This is the strategy: Get company executives or yourself published in an editorial context for significantly greater marketing credibility than self-publishing another whitepaper that just sits on your website.
  More articles on Brand Positioning, Marketing Strategy, Print Collateral, Public Relations, Targeting, Thought Leadership
• Ten Steps to Clear a Passage Through Today's 'Frozen' Economyby Michael Dotson
  We are facing economic challenges the likes of which many of us have not experienced before. As professionals, how do we break away from this stagnation and take advantage of opportunities to grow your business?
  More articles on Direct Marketing, Marketing Tips, Public Relations, Recession
• 11 Tips for Challenging Government-Marketing Myths and Reaching Buyersby Becky Sheetz-Runkle
  Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government buyers, some ways are better than others. To help shatter ...
  More articles on Case Studies, Collaboration, Measurement, Newsletters, Public Relations, Sales, Thought Leadership, White Papers
• 10 Practical Tips for Creating Blockbuster E-Booksby Jonathan Kranz
  Without careful planning, your e-book may become a sinkhole of confused agendas, missed opportunities, and poor distribution. Here are a few key things that might help you avoid the pains and achieve the gains.
  More articles on Marketing Tips, Public Relations, Social Media, Thought Leadership, Writing
• How To Generate Blogger Buzz: Eight Proven Tipsby Kimberly Smith
  For those accustomed to traditional PR, the blogosphere seems an entirely different beast—but one that has the potential to turn your message into a viral sensation. The following eight tips will help you capture the right kind of attention from ...
  More articles on Blog Comments, Blogging, Creativity, Humor, Personalization, Public Relations, Targeting
• Talk to Me: 10 Tips for Translating PR Results Into the Language of Businessby Diane Thieke
  As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations professionals struggle with expressing results in a way that allows senior executives to easily ...
  More articles on Collaboration, Market Research, Measurement, Metrics, Public Relations
• Closing the Marketing Credibility Gapby Geoff Dillon
  By now you've heard the news—your paid marketing and advertising efforts are suffering from a loss of credibility with your target market. Marketing authorities Al Ries and daughter Laura have even declared the "Fall of Advertising and the Rise of ...
  More articles on Marketing Smarter, Public Relations
• How to Be a Good Public Relations Clientby Ford Kanzler
  Since public relations isn't done "to" a company, it's done "with" the management team or owners, there's an essentially different nature to how this kind of professional service is successfully delivered. It's much more akin to legal or medical services ...
  More articles on Marketing Smarter, Public Relations

See all 91 marketing articles related to Public Relations

• Five Tips for Online Public Relations Success [Slide Show]by Allie Gray Freeland
  It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of ...
  More articles on Community, Content, Digital Marketing, Keywords, Marketing Tips, Public Relations, Twitter
• Three Tips for a Pitch-Perfect Pitch
  "Journalists are bombarded with pitches every day, all day long," writes Mary Reed at MarketingProfs. "The pitches arrive via phone, fax, email, and even social media sites. Because of the ...
  More articles on Email Marketing, Marketing Smarter, Personalization, Public Relations
• Tradeshow and Event Marketing Lessons From Facebook [Slide Show]by Kristin Veach
  Facebook recently hosted its annual f8 conference to make announcements about the social network. But the event provided four invaluable tradeshow and event marketing lessons for forward-thinking marketers.
  More articles on Facebook, Marketing Strategy, Marketing Tips, Public Relations, Social Media, Trade Shows/Events, Videos
• A Cautionary Tale: Four Pitching No-Nos [Slide Show]by Christian Gulliksen
  If you regularly pitch story ideas to influential bloggers, you know there's a right way to do it—and a very wrong way to do it. Consider what happened when a ...
  More articles on Blogging, Email Marketing, Public Relations, Writing
• Social Media Top Priority for PR in 2011
  More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a ...
  More articles on Forecasts, Public Relations, Research Summaries, Social Media
• Brand Marketers Not (Yet) Sold on Social Media
  With brand awareness cited as their primary brand-management goal in 2010, most corporate brand executives say online communications and traditional public relations—not social media—are still the most effective channels to ...
  More articles on Brand Awareness, Public Relations, Research Summaries, Social Media
• PR/Comms, Not Marketing Controls Digital, Social Media
  New digital and social media tools are more likely to be under the strategic and budgetary control of corporate PR and communications rather than marketing departments, according to a study ...
  More articles on Digital Marketing, Public Relations, Research Summaries, Social Media
• DIY PR
  If you can't afford to pay for a big-time publicist, or aren't seeing the results you'd like from your own very expensive publicity "expert," blogger Nettie Hartsock recommends seven smart ...
  More articles on Marketing Strategy, Public Relations, Small Business
• Mastering SEO in a Digital World
  In a recent post at the Online Marketing Blog, Lee Odden explains how a better understanding of search-engine optimization can help PR and communications professionals boost their results in a ...
  More articles on Public Relations, Search Engine Marketing, Search Engines, Social Media
• Peter Shankman: Email, Social Tools, Musings on a Web 2.0 Washing Machine
  In a fun but informative short video, Ann Handley talks with PR guru/gadfly Peter Shankman about how he turned a natural gift for schmoozing into a successful business, why his ...
  More articles on Community, Networking, New Media, Public Relations, Small Business, Social Media
• Form the Perfect SEO Storm
  Applying SEO best practices like keyword research and link-building is a surefire way to start increasing your search rankings. However, in a recent Search Engine Watch post, Chris Boggs warns ...
  More articles on Collaboration, Public Relations, Search Engine Marketing, SEO, Website Design
• The King is Dead, Long Live the King
  As it files for bankruptcy, the once-mighty General Motors faces a public-relations crisis of tremendous proportion: How does it convince customers, employees, suppliers and the American public that it not ...
  More articles on Creativity, Marketing Inspiration, Public Relations, Social Media, YouTube
• Now That's a Good Release!
  "As many of you know," begins an article in a recent edition of the Editorial Emergency newsletter, "[cofounder Julia Rubiner has] been cranking out publicity communications—bios, press releases, one-sheets, corporate ...
  More articles on Press Releases, Public Relations, Small Business, Writing
• Selling Pork in the Age of Swine Flu
  The MarketingProfs customer-service team received an interesting message recently from a pork producer in Mexico. "At this moment we are suffering the worst crisis ever in the national pork industry... ...
  More articles on Brand Awareness, Brand Positioning, Branding, Challenges Q&A, Customer Relationships, Economic Crisis, Email Marketing, Public Relations
• It's Not Me, It's You
  Good PR doesn't come cheap, and if you're not seeing results from your agency, it's only natural to consider other options. But before firing your agency, Todd Defren at the ...
  More articles on Hiring Outside Resources, Public Relations, Small Business
• Take the Twit out of Twitter
  In a post at his blog, David Reich recounts the story of a PR executive who wasn't exactly thrilled about traveling to Memphis for a meeting with clients. Unfortunately, the ...
  More articles on Marketing Inspiration, Public Relations, Social Media, Twitter
• Throw the Curve!
  In his roles as a successful blogger and an executive at Ogilvy, Rohit Bhargava works on both sides of the public-relations equation. The juxtaposition gives him a unique perspective on ...
  More articles on Creativity, Public Relations, Small Business
• Embrace the Rebuke
  If you've ever been to Fort Collins, Colorado, you've likely ventured to the outskirts of its historic district to sample popular beers like Fat Tire and 1554 at New Belgium's ...
  More articles on Green Marketing, Marketing Inspiration, Public Relations
• When Word-of-Mouth Goes South
  Let's say you've gotten into a culinary rut—always going to the same few restaurants—and want to try something new. You visit a site like Yelp.com to see what customers think ...
  More articles on Public Relations, Small Business, Word of Mouth
• A Bad Trip
  In a post at Emergence Marketing, Francois Gossieaux tells the story of making reservations with Air France for a trip to Belgium, where his father—who had been diagnosed with a ...
  More articles on Customer Satisfaction, Customer Service, Public Relations, Small Business

See all 27 marketing Daily Posts related to Public Relations

Public Relations case studies, deconstructing real life examples and illustrating lessons learned

• How One Company's Thought-Leadership Content Is Driving New Business, Exposureby Roberts & Durkee, P.A.
  CASE STUDY: Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace.
  More case studies on Blogging Strategy, Case Studies, Content Marketing, Marketing Strategy, Public Relations, SEO, Social Media, Thought Leadership, Web Content, Websites
• How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreachby Obama for America
  CASE STUDY: Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters. Here's how.
  More case studies on Case Studies, Mobile Marketing, Obama, Public Relations
• How Twitter Helped Save Ford From a PR Disasterby Ford Motor Company
  CASE STUDY: When US Airways flight 1549 landed in the Hudson River, Twitter users broke the news, 15 minutes ahead of mainstream media. The same channel and its immediacy also helped Ford Motor Company's head of social media quell a different kind of disaster--of the PR variety.
  More case studies on Case Studies, Customer Service, Public Relations, Social Media, Twitter
• How OfficeMax Helped an Education-Focused Charity Increase Funding and Classroom Adoptionsby OfficeMax
  CASE STUDY: OfficeMax teamed with nonprofit Adopt-A-Classroom to create an annual event to recognize and reward standout teachers for their dedication and sacrifice. This year, OfficeMax stepped up its marketing for the program, upping classroom adoptions +800%.
  More case studies on Brand Awareness, Case Studies, Collaboration, Non Profits, Public Relations, Trade Shows/Events
• How One Whitepaper Generated 500 Leads and Significant PR for a B2B Manufacturerby JER Envirotech
  JER Envirotech, a manufacturer of environmentally friendly thermoplastic biocomposite materials, needed to stand out in the green manufacturing industry. Its solution: create a white paper to both explain and build credibility for its offerings. Here's how that led to 500 new leads over 60 days.
  More case studies on B2B Marketing, Case Studies, Lead Generation, Public Relations, White Papers
• How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZing
  As a tiny Florida player in the field of advertising for small businesses, Karl Long knew he should consider unconventional ways to promote his company. Taking a cue from a competitor, Long launched a campaign that upped traffic to his blog 500%, raised his Google profile, and led to new business.
  More case studies on Advertising, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Public Relations, Small Business
• How an Internet Company Attracted Top Talent—and PR—via a Viral Videoby Rhinofly
  When Dutch Internet company Rhinofly needed new designers, project managers, and programmers, the company didn't want to use traditional job boards because in the past they hadn't been effective in attracting qualified candidates. To target the best tech-savvy job candidates, Rhinofly created a video capturing the essence of the company while creatively conveying the job descriptions. The video went viral, bringing in not only top job candidates but also widespread publicity.
  More case studies on Case Studies, Public Relations, Videos, Word of Mouth, YouTube

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Public Relations online seminar broadcasts from the best minds in marketing

• B2B Social Media Power HourBroadcast on 2/2/2012 11:00:00 AM
  More seminars on Content, Customer Engagement, Humor, Marketing Strategy, Public Relations, Reputation Management, Social Media
• Is Your Company Ready to Respond to a Social Media Crisis?Broadcast on 9/29/2011 11:00:00 AM
  More seminars on Brand Management, Corporate Communications, Customer Engagement, Marketing Strategy, Public Relations, Social Media
• Brand Detractors and Brand Evangelists: How to Connect with Influential Citizen MarketersBroadcast on 1/28/2010 11:00:00 AM
  More seminars on Brand Ambassadors, Branding, Customer Service, Public Relations, Social Media, Word of Mouth
• Engage or Die: The Insider’s Guide to Social Media for Marketing and PRBroadcast on 8/27/2009
  More seminars on Customer Engagement, Marketing Tips, Metrics, Press Releases, Public Relations, Social Media
• What Matters Now in Branding: Ten Ideas to Get RefocusedBroadcast on 5/21/2009
  More seminars on Brand Loyalty, Branding, Digital Marketing, Public Relations, Social Media
• How to Make Your B-to-B Website a Lead Generation MachineBroadcast on 2/26/2009 11:00:00 AM
  More seminars on B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRBroadcast on 1/7/2009 11:00:00 AM
  More seminars on Lead Generation, Marketing Tips, Measurement, Metrics, Public Relations, Social Media, Websites, Word of Mouth
• Link Building for Online Publicity, Buzz and SEO: What's New and What's Tried and TrueBroadcast on 12/18/2008 11:00:00 AM
  More seminars on Blogging, Press Releases, Public Relations, RSS, SEO, Website Design, Websites
• Marketing in an Economic MeltdownBroadcast on 10/10/2008 11:00:00 AM
  More seminars on Customer Retention, Economic Crisis, Lead Generation, Market Research, Marketing Strategy, Marketing Tips, Public Relations
• Direct-to-Consumer PR: Putting theBroadcast on 9/11/2008
  More seminars on Customer Engagement, Marketing Strategy, Positioning, Public Relations
• Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse ConsumersBroadcast on 4/24/2008
  More seminars on Customer Engagement, Marketing Strategy, Press Releases, Public Relations, Segmentation, Targeting
• Publicity Power Tool: Building a Great Online Press KitBroadcast on 11/15/2007
  More seminars on Online Marketing, Press Kits, Public Relations, Writing
• Creating Profitable Marketing Partnerships with NonprofitsBroadcast on 8/23/2007
  More seminars on Collaboration, Marketing Tips, Non Profits, Public Relations
• How to Tell Your Story to the MediaBroadcast on 6/21/2007
  More seminars on Marketing Tips, Public Relations, Targeting, Word of Mouth, Writing
• Hispanic Marketing EssentialsBroadcast on 11/16/2006 11:00:00 AM
  More seminars on Hispanic Marketing, Marketing Tips, Public Relations, Segmentation, Targeting
• The New Rules of PR: How to Use Press Releases to Reach Buyers DirectlyBroadcast on 6/29/2006 11:00:00 AM
  More seminars on Press Releases, Public Relations, Search Engines, Segmentation, Thought Leadership, Websites, Writing

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Public Relations Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Deal With Negative Comments on FacebookReleased on 8/19/2011 10:00:00 AM
  More Take 10 on Community, Customer Experience, Facebook, Public Relations, Reputation Management, Social Media
• Take 10: How to Create Your Own Online Press RoomReleased on 5/6/2011 10:00:00 AM
  More Take 10 on Content, Marketing Tips, Press Kits, Public Relations, Website Design

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Public Relations marketing downloads for the busy professional

• Sales & Marketing Alignment - Apr. 2005
  Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
  More tools on Collaboration, Lead Generation, Market Research, Measurement, Public Relations, White Papers
• Sales and Marketing Alignment
  Benchmark Sales Mtkg Alignment
  More tools on Collaboration, Lead Generation, Market Research, Measurement, Public Relations, White Papers

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