Marketing Resources: Public Relations

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Results for Public Relations

Ten Steps to Clear a Passage Through Today's 'Frozen' Economy by Michael Dotson
We are facing economic challenges the likes of which many of us have not experienced before. As professionals, how do we break away from this stagnation and take advantage of opportunities to grow your business?
More articles on Direct Marketing, Marketing Tips, Public Relations, Recession
11 Tips for Challenging Government-Marketing Myths and Reaching Buyers by Becky Sheetz-Runkle
Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government buyers, some ways are better than others. To help shatter ...
More articles on Case Studies, Collaboration, Measurement, Newsletters, Public Relations, Sales, Thought Leadership, White Papers
10 Practical Tips for Creating Blockbuster E-Books by Jonathan Kranz
Without careful planning, your e-book may become a sinkhole of confused agendas, missed opportunities, and poor distribution. Here are a few key things that might help you avoid the pains and achieve the gains.
More articles on Marketing Tips, Public Relations, Social Media, Thought Leadership, Writing
How To Generate Blogger Buzz: Eight Proven Tips by Kimberly Smith
For those accustomed to traditional PR, the blogosphere seems an entirely different beast—but one that has the potential to turn your message into a viral sensation. The following eight tips will help you capture the right kind of attention from ...
More articles on Blog Comments, Blogging, Creativity, Humor, Personalization, Public Relations, Targeting
Talk to Me: 10 Tips for Translating PR Results Into the Language of Business by Diane Thieke
As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations professionals struggle with expressing results in a way that allows senior executives to easily ...
More articles on Collaboration, Market Research, Measurement, Metrics, Public Relations
Closing the Marketing Credibility Gap by Geoff Dillon
By now you've heard the news—your paid marketing and advertising efforts are suffering from a loss of credibility with your target market. Marketing authorities Al Ries and daughter Laura have even declared the "Fall of Advertising and the Rise of ...
More articles on Marketing Smarter, Public Relations
How to Be a Good Public Relations Client by Ford Kanzler
Since public relations isn't done "to" a company, it's done "with" the management team or owners, there's an essentially different nature to how this kind of professional service is successfully delivered. It's much more akin to legal or medical services ...
More articles on Marketing Smarter, Public Relations
Direct-to-Consumer PR Reflects Power of Do-It-Yourself by Gail Martin
With the rise of search engines, Wi-Fi, and a Do-It-Yourself mindset, today's consumers are more empowered than ever before. They not only believe that they're entitled to information but also have unprecedented access to information on a global scale. An increasing ...
More articles on Digital Marketing, Public Relations
Operation Beijing: What PR Is Doing Wrong by Martin Lindstrom
There's a lot that China could do better, like every country in the world. But the Beijing Olympics PR machine is failing badly to put a positive spin on anything. So, what are they doing wrong?
More articles on International Marketing, Public Relations
Eight Fast-Acting, Low-Cost Marketing Tactics That Can Make a Difference NOW by Michael Goodman
Effective marketing campaigns don't necessarily require big-company budgets. By being smart in the up-front planning stage, you can maximize the greatest value from your budget, regardless of its size. Here are eight low-cost tools you can use immediately ...
More articles on Advertising, Email Marketing, Marketing Tips, PPC Campaigns, Public Relations, Sponsorship, Trade Shows/Events
Identity PR: Reaching the Minds (and Wallets) of Today's Diverse Consumers by Gail Martin
Today's diverse consumers are looking for more than just talk. They want companies to be an authentic part of their niche community. They are savvy and skeptical. They are watching to see how sincere you are in including them—as employees, ...
More articles on Advertising, Public Relations, Targeting
10 Steps to Building a Better Blogger-Relations Program by Brian Solis
The best communications strategies will envelop not only authorities in new and traditional media, but also those voices in the "Magic Middle," who help carry information and discussions among your customers directly. Here's the foundation that will help you and ...
More articles on Blog Monitoring, Blogging, Creativity, Marketing Tips, Public Relations, Social Media
How to Keep Up With Social Media: 'Think Liquid' Applied by Geoff Livingston
Marketers are better served by liquid fluidity in their thought processes and approaches. That way they can adapt to sudden changes and new, hot technologies as social media continues its march forward. As this natural process continues to unfold over ...
More articles on Digital Marketing, Public Relations, Social Media
Three Powerful Press Kits (and Why They Work) by Gail Martin
A "press kit" is a collection of a few vital pieces of information that makes it easier for the media to tell your story accurately and with full details. By putting the power of your press kit to work, your ...
More articles on Press Kits, Public Relations
MarketingProfs-cast: Cece Salomon-Lee on PR's Role in New Media by Paul Dunay
The advent of new media poses some challenges for even the best PR professional.
More articles on New Media, Public Relations
Three Powerful Press Kits (and Why They Work) by Gail Martin
Press kits are like business cards. If you don't have one, you have no way to make an introduction and no way to provide valuable information to people with whom you want to do business. A press kit is a collection ...
More articles on Press Kits, Print Collateral, Public Relations
The Death of the PR Handler in a Viral Environment by G.A. 'Andy' Marken
At a time when business and marketing strategy changes at the speed of light, and competitors, partners and customers have instant access to information, the days of the handler the publicist are numbered.
More articles on Blogging, Interactive Marketing, Podcasting, Public Relations, Social Media, Word of Mouth
13 Winning Ways to Make Enemies in the Press by G.A. 'Andy' Marken
Without working too hard, company management can cultivate a cadre of enemies within the press. To do the task well, however, you should follow a set of 13 simple guidelines that will ensure that you alienate many, or most, of the ...
More articles on Marketing Tips, Press Releases, Public Relations, Targeting
PR Persuasion: It's All About the Story—and Positioning by Ford Kanzler
Whether you're attempting to position a company or product as a category leader, gain permission from a community to make changes, or push a law through the legislature, PR needs to tell interesting yet believable stories that make the target ...
More articles on Creativity, Positioning, Public Relations, Writing
The 'Secret Recipe' for PR Success by Gail Martin
PR success isn't mysterious. It comes down to a mix of old-fashioned research, savvy trend-watching and good people skills. It is the age-old talent of telling a good story. That's really the essential difference between PR and advertising. Here's the "secret ...
More articles on Public Relations, Targeting, Thought Leadership, Writing

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Peter Shankman: Email, Social Tools, Musings on a Web 2.0 Washing Machine
In a fun but informative short video, Ann Handley talks with PR guru/gadfly Peter Shankman about how he turned a natural gift for schmoozing into a successful business, why his ...
More articles on Community, Networking, New Media, Public Relations, Small Business, Social Media
Form the Perfect SEO Storm
Applying SEO best practices like keyword research and link-building is a surefire way to start increasing your search rankings. However, in a recent Search Engine Watch post, Chris Boggs warns ...
More articles on Collaboration, Public Relations, Search Engine Marketing, SEO, Website Design
The King is Dead, Long Live the King
As it files for bankruptcy, the once-mighty General Motors faces a public-relations crisis of tremendous proportion: How does it convince customers, employees, suppliers and the American public that it not ...
More articles on Creativity, Marketing Inspiration, Public Relations, Social Media, YouTube
Now That's a Good Release!
"As many of you know," begins an article in a recent edition of the Editorial Emergency newsletter, "[cofounder Julia Rubiner has] been cranking out publicity communications—bios, press releases, one-sheets, corporate ...
More articles on Press Releases, Public Relations, Small Business, Writing
Selling Pork in the Age of Swine Flu
The MarketingProfs customer-service team received an interesting message recently from a pork producer in Mexico. "At this moment we are suffering the worst crisis ever in the national pork industry... ...
More articles on Brand Awareness, Brand Positioning, Branding, Challenges Q&A, Customer Relationships, Economic Crisis, Email Marketing, Public Relations
It's Not Me, It's You
Good PR doesn't come cheap, and if you're not seeing results from your agency, it's only natural to consider other options. But before firing your agency, Todd Defren at the ...
More articles on Hiring Outside Resources, Public Relations, Small Business
Take the Twit out of Twitter
In a post at his blog, David Reich recounts the story of a PR executive who wasn't exactly thrilled about traveling to Memphis for a meeting with clients. Unfortunately, the ...
More articles on Marketing Inspiration, Public Relations, Social Media, Twitter
Throw the Curve!
In his roles as a successful blogger and an executive at Ogilvy, Rohit Bhargava works on both sides of the public-relations equation. The juxtaposition gives him a unique perspective on ...
More articles on Creativity, Public Relations, Small Business
Embrace the Rebuke
If you've ever been to Fort Collins, Colorado, you've likely ventured to the outskirts of its historic district to sample popular beers like Fat Tire and 1554 at New Belgium's ...
More articles on Green Marketing, Marketing Inspiration, Public Relations
When Word-of-Mouth Goes South
Let's say you've gotten into a culinary rut—always going to the same few restaurants—and want to try something new. You visit a site like Yelp.com to see what customers think ...
More articles on Public Relations, Small Business, Word of Mouth
A Bad Trip
In a post at Emergence Marketing, Francois Gossieaux tells the story of making reservations with Air France for a trip to Belgium, where his father—who had been diagnosed with a ...
More articles on Customer Satisfaction, Customer Service, Public Relations, Small Business
Don't Worry, No One's Looking
When Tate Linden of Stokefire began to see a number of obscure blog posts touting a heretofore unknown competitor as the world's "first naming company," he thought he should check ...
More articles on Marketing Inspiration, Public Relations
Ranting and Raving
Back in 2006, a group of friends decided to play a practical joke on a colleague obsessed with his Jaguar—they covered the S-Type sedan with thousands of colorful Post-it notes. ...
More articles on Marketing Inspiration, Public Relations, Social Media, Word of Mouth
Fight Fire With ... Rohit's Five-Step Action Plan
It's mid-afternoon and you learn—a little too late—that a blog post badmouthing your company has just gone viral. Rohit Bhargava offers a five-step plan for dousing the flames of these ...
More articles on Blog Monitoring, Public Relations, Small Business, Word of Mouth
Dinner-Party PR
In a post at Silicon Alley Insider, Jason Calacanis says start-up companies don't have to splash out $10,000-a-month retainers—or even hire in-house PR—to get the right exposure. These are only ...
More articles on Public Relations, Small Business
Life Is Tweet
"Twitter has become an essential tool for PR, and has relevance for almost every type of business," says Sandra Fathi, president of Affect Strategies. Here are only a few of ...
More articles on Customer Loyalty, Public Relations, Small Business, Twitter
I'm Rubber, You're Glue
Imagine you're Alissa Bayer—owner of the upscale milk + honey day spa in Austin, Texas—and a client has directed you to the Church of the Customer Blog, where a post ...
More articles on Public Relations, Small Business
Check You Out
People used to get embarrassed when they admitted googling their own name—or that of their company—because it seemed vain. Today, though, knowing what shows up on the first page of ...
More articles on Public Relations, Search Engines, Small Business

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Public Relations case studies, deconstructing real life examples and illustrating lessons learned

How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreachby Obama for America
CASE STUDY: Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters. Here's how.
More case studies on Case Studies, Mobile Marketing, Obama, Public Relations
How Twitter Helped Save Ford From a PR Disasterby Ford Motor Company
CASE STUDY: When US Airways flight 1549 landed in the Hudson River, Twitter users broke the news, 15 minutes ahead of mainstream media. The same channel and its immediacy also helped Ford Motor Company's head of social media quell a different kind of disaster--of the PR variety.
More case studies on Case Studies, Customer Service, Public Relations, Social Media, Twitter
How OfficeMax Helped an Education-Focused Charity Increase Funding and Classroom Adoptionsby OfficeMax
CASE STUDY: OfficeMax teamed with nonprofit Adopt-A-Classroom to create an annual event to recognize and reward standout teachers for their dedication and sacrifice. This year, OfficeMax stepped up its marketing for the program, upping classroom adoptions +800%.
More case studies on Brand Awareness, Case Studies, Collaboration, Non Profits, Public Relations, Trade Shows/Events
How One Whitepaper Generated 500 Leads and Significant PR for a B2B Manufacturerby JER Envirotech
JER Envirotech, a manufacturer of environmentally friendly thermoplastic biocomposite materials, needed to stand out in the green manufacturing industry. Its solution: create a white paper to both explain and build credibility for its offerings. Here's how that led to 500 new leads over 60 days.
More case studies on B2B Marketing, Case Studies, Lead Generation, Public Relations, White Papers
How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZing
As a tiny Florida player in the field of advertising for small businesses, Karl Long knew he should consider unconventional ways to promote his company. Taking a cue from a competitor, Long launched a campaign that upped traffic to his blog 500%, raised his Google profile, and led to new business.
More case studies on Advertising, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Public Relations, Small Business
How an Internet Company Attracted Top Talent—and PR—via a Viral Videoby Rhinofly
When Dutch Internet company Rhinofly needed new designers, project managers, and programmers, the company didn't want to use traditional job boards because in the past they hadn't been effective in attracting qualified candidates. To target the best tech-savvy job candidates, Rhinofly created a video capturing the essence of the company while creatively conveying the job descriptions. The video went viral, bringing in not only top job candidates but also widespread publicity.
More case studies on Case Studies, Public Relations, Videos, Word of Mouth, YouTube

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Public Relations online seminar broadcasts from the best minds in marketing

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Public Relations marketing downloads for the busy professional

Sales & Marketing Alignment - Apr. 2005
Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
More tools on Collaboration, Lead Generation, Market Research, Measurement, Public Relations, White Papers

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