Public Relations: How-to articles covering the latest marketing tactics, tips, and strategies.

• Managing Online Reputation: What to Listen for, and WhereWilson Raj
  The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up ...
  Blog Monitoring, Business Intelligence, Career Management, Customer Communications, Customer Insight, Digital Theory, Management, Public Relations, Reputation Management, Social Networking
• NOOB Technique Demystifies Cloud Computing [Infographic]
  With the launch of its patent-pending Neo-Organizational Optimization Brainstorm (NOOB) technique, independent strategic technology communications and PR practice Eastwick today announced it has exposed what really happens in the Cloud.
  Humor, Public Relations, Technology
• The Benefits of Byline Authorship, and How to Do It RightCathy Caldeira
  Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. ...
  Content, Content Marketing, Customer Engagement, Public Relations, Search Engine Marketing, SEO, Social Media, Writing
• Brands as Real-Time Content Creators: Expected or Unrealistic?Ann Handley, Tim Washer
  In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social age, is it incumbent on brands to be always at ...
  Content, Content Marketing, Corporate Communications, Digital Marketing, Digital Theory, Humor, Marketing Strategy, Public Relations, Social Media, Twitter
• The Social Super Bowl XLVII [Infographics]Verónica Maria Jarski
  Super Bowl XLVII could be called the "Super Bowl of the Third Screen." Viewers turned to their laptops, smartphones, and tablets to comment via social media on ads, the half-time ...
  Advertising, Brand Awareness, Brand Management, Customer Relationships, Facebook, Public Relations, Social Media, Twitter
• Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)Larry Kim
  Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ...
  Advertising, Content Marketing, Customer Behavior, Google, Humor, Inbound Marketing, Keywords, Measurement, Metrics, PPC Campaigns
• Customer Service via Twitter: A Social Media Experiment [Infographic]Verónica Maria Jarski
  As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading ...
  Brand Awareness, Customer Relationships, Customer Service, Public Relations, Social Media, Social Networking
• Buried Treasure: How to Find Great Content Right Under Your NoseTerri Thornton
  Your PR folks have access to content treasure you didn't know you had—without weighing down your team or running up the bill. Here are some easy ways they can help ...
  Collaboration, Content, Content Marketing, Inbound Marketing, Promotions, Public Relations, Web Copy, Writing
• 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have SkillsLenna Garibian
  Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from ...
  Career Management, Customer Service, Interactive Marketing, Job Search, Public Relations, Research Summaries, Social Media, Web Copy, Website Design
• How to Tell Your Brand's Story: Four Questions You Must AnswerBeth McKenna
  Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer ...
  Brand Awareness, Brand Positioning, Content, Content Marketing, Customer Engagement, Digital Theory, Inbound Marketing, Marketing Strategy, Public Relations, Social Media

Public Relations: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms.
  Instagram, Integrated Marketing, Marketing Communications, Marketing Smarts, Marketing Strategy, Online Marketing, Public Relations, Services Marketing, Social Media
• Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.
  Customer Relationships, Marketing Challenges, Marketing Communications, Marketing Smarts, Public Relations, Social Media, Strategy
• Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community.
  Community, Customer Relationships, Marketing Smarts, Marketing Strategy, Non Profits, Public Relations, Reputation Management
• What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it.
  Digital Marketing, Facebook, Marketing Smarts, Public Relations, Social Media, Social Networking

Public Relations: Online seminar broadcasts from the best minds in marketing

• How to Become a Social Business: Your Framework for SuccessBroadcast on 3/8/2012 with Sandy Carter
  In this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners.
  Collaboration, Customer Service, Marketing Analytics, Marketing Strategy, Marketing Tips, Public Relations, Social Business, Social Media
• B2B Social Media Power HourBroadcast on 2/2/2012 with David B. Thomas, Nichole Kelly, Tim Washer
  Join us for this FREE preview seminar of SocialTech '12 and learn how to strengthen your customer relationships and increase revenues though social media marketing.
  Content, Customer Engagement, Humor, Marketing Strategy, Public Relations, Reputation Management, Social Media
• Is Your Company Ready to Respond to a Social Media Crisis?Broadcast on 9/29/2011 with Jeremiah Owyang
  Join us as analyst and thought leader Jeremiah Owyang presents his latest research with MarketingProfs detailing how companies plan for social business crises.
  Brand Management, Corporate Communications, Customer Engagement, Marketing Strategy, Public Relations, Reputation Management, Social Media
• Brand Detractors and Brand Evangelists: How to Connect with Influential Citizen MarketersBroadcast on 1/28/2010 with Jackie Huba
  Heard of sneezers? These are the folks talking about your brand that you want to reach. Here's how.
  Brand Ambassadors, Branding, Customer Service, Public Relations, Social Media, Word of Mouth
• Engage or Die: The Insider’s Guide to Social Media for Marketing and PRBroadcast on 8/27/2009 with Brian Solis
  Is Social Media killing PR?  Yes, if you're ignoring the communities that influence what people say about your brand.
  Customer Engagement, Marketing Tips, Metrics, Press Releases, Public Relations, Social Media
• What Matters Now in Branding: Ten Ideas to Get RefocusedBroadcast on 5/21/2009 with Jonathan Salem Baskin
  Is everything you learned about branding in B-school still relevant? Give Jonathan Salem Baskin 90 minutes this Thursday, and he just might change your mind!
  Brand Loyalty, Branding, Digital Marketing, Public Relations, Social Media
• How to Make Your B-to-B Website a Lead Generation MachineBroadcast on 2/26/2009 with Bob DeStefano
  What's your website done for you lately? Bet it could be doing MORE...
  B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRBroadcast on 1/7/2009 with David Meerman Scott
  Kick off 2009 with a shake-down of the outdated assumptions too many marketers won't abandon. It's time to shift some tactics!
  Lead Generation, Marketing Tips, Measurement, Metrics, Public Relations, Social Media, Websites, Word of Mouth
• Link Building for Online Publicity, Buzz and SEO: What's New and What's Tried and TrueBroadcast on 12/18/2008 with Stephan Spencer, Eric Ward
  Tune in to this seminar and get the insider's guide on building great inbound links to climb higher in search engine results.
  Blogging, Press Releases, Public Relations, RSS, SEO, Website Design, Websites
• Marketing in an Economic MeltdownBroadcast on 10/10/2008 with Michael Goodman
  Everyone is buzzing about the U.S. economic mess, but are you simply wondering how your business should react?  Come hear the smart moves that six highly-regarded marketers think you should make—and dumb moves to avoid.
  Customer Retention, Economic Crisis, Lead Generation, Market Research, Marketing Strategy, Marketing Tips, Public Relations

Public Relations: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Convince People to Take Action for Your CauseReleased on 3/30/2012 with Katya Andresen
  In just 10 minutes, you'll learn how to make your cause stand out by making it relatable; compelling donors to take action.
  Community, Customer Behavior, Customer Relationships, Marketing Strategy, Non Profits, Public Relations, Take 10
• Take 10: How to Deal With Negative Comments on FacebookReleased on 8/19/2011 with Paul Chaney
  During this 10-minute tactical webcast, you'll learn how to manage comments from your Facebook Page's admin panel, filter out certain words or phrases, and set permissions on what fans can and cannot post.
  Community, Customer Experience, Facebook, Public Relations, Reputation Management, Social Media, Take 10
• Take 10: How to Create Your Own Online Press RoomReleased on 5/6/2011 with Michael Miller
  In this Take 10, Michael Miller gives you the skinny on how to create an online press room that generates publicity and new business. Learn what to include, how to promote it, and give investors and the press easy access to the news they're looking for.
  Content, Marketing Tips, Press Kits, Public Relations, Take 10, Website Design

Public Relations: Marketing downloads for the busy professional

• Sales & Marketing Alignment - Apr. 2005
  Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
  Collaboration, Lead Generation, Market Research, Measurement, Public Relations, White Papers
• Sales and Marketing Alignment
  Benchmark Sales Mtkg Alignment
  Collaboration, Lead Generation, Market Research, Measurement, Public Relations, White Papers