• 11 Tips for Challenging Government-Marketing Myths and Reaching Buyers by Becky Sheetz-Runkle
  Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government buyers, some ways are better than others. To help shatter ...
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• 10 Practical Tips for Creating Blockbuster E-Books by Jonathan Kranz
  Without careful planning, your e-book may become a sinkhole of confused agendas, missed opportunities, and poor distribution. Here are a few key things that might help you avoid the pains and achieve the gains.
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• How To Generate Blogger Buzz: Eight Proven Tips by Kimberly Smith
  For those accustomed to traditional PR, the blogosphere seems an entirely different beast—but one that has the potential to turn your message into a viral sensation. The following eight tips will help you capture the right kind of attention from ...
  More articles on Blog Comments, Blogging, Creativity, Humor, Personalization, Public Relations, Targeting
• Talk to Me: 10 Tips for Translating PR Results Into the Language of Business by Diane Thieke
  As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations professionals struggle with expressing results in a way that allows senior executives to easily ...
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• Closing the Marketing Credibility Gap by Geoff Dillon
  By now you've heard the news—your paid marketing and advertising efforts are suffering from a loss of credibility with your target market. Marketing authorities Al Ries and daughter Laura have even declared the "Fall of Advertising and the Rise of ...
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• How to Be a Good Public Relations Client by Ford Kanzler
  Since public relations isn't done "to" a company, it's done "with" the management team or owners, there's an essentially different nature to how this kind of professional service is successfully delivered. It's much more akin to legal or medical services ...
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• Direct-to-Consumer PR Reflects Power of Do-It-Yourself by Gail Martin
  With the rise of search engines, Wi-Fi, and a Do-It-Yourself mindset, today's consumers are more empowered than ever before. They not only believe that they're entitled to information but also have unprecedented access to information on a global scale. An increasing ...
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• Operation Beijing: What PR Is Doing Wrong by Martin Lindstrom
  There's a lot that China could do better, like every country in the world. But the Beijing Olympics PR machine is failing badly to put a positive spin on anything. So, what are they doing wrong?
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• Eight Fast-Acting, Low-Cost Marketing Tactics That Can Make a Difference NOW by Michael Goodman
  Effective marketing campaigns don't necessarily require big-company budgets. By being smart in the up-front planning stage, you can maximize the greatest value from your budget, regardless of its size. Here are eight low-cost tools you can use immediately ...
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• Identity PR: Reaching the Minds (and Wallets) of Today's Diverse Consumers by Gail Martin
  Today's diverse consumers are looking for more than just talk. They want companies to be an authentic part of their niche community. They are savvy and skeptical. They are watching to see how sincere you are in including them—as employees, ...
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• 10 Steps to Building a Better Blogger-Relations Program by Brian Solis
  The best communications strategies will envelop not only authorities in new and traditional media, but also those voices in the "Magic Middle," who help carry information and discussions among your customers directly. Here's the foundation that will help you and ...
  More articles on Blog Monitoring, Blogging, Creativity, Marketing Tips, Public Relations, Social Media
• How to Keep Up With Social Media: 'Think Liquid' Applied by Geoff Livingston
  Marketers are better served by liquid fluidity in their thought processes and approaches. That way they can adapt to sudden changes and new, hot technologies as social media continues its march forward. As this natural process continues to unfold over ...
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• Three Powerful Press Kits (and Why They Work) by Gail Martin
  A "press kit" is a collection of a few vital pieces of information that makes it easier for the media to tell your story accurately and with full details. By putting the power of your press kit to work, your ...
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• MarketingProfs-cast: Cece Salomon-Lee on PR's Role in New Media by Paul Dunay
  The advent of new media poses some challenges for even the best PR professional.
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• Three Powerful Press Kits (and Why They Work) by Gail Martin
  Press kits are like business cards. If you don't have one, you have no way to make an introduction and no way to provide valuable information to people with whom you want to do business. A press kit is a collection ...
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• The Death of the PR Handler in a Viral Environment by G.A. 'Andy' Marken
  At a time when business and marketing strategy changes at the speed of light, and competitors, partners and customers have instant access to information, the days of the handler the publicist are numbered.
  More articles on Blogging, Interactive Marketing, Podcasting, Public Relations, Social Media, Word of Mouth
• 13 Winning Ways to Make Enemies in the Press by G.A. 'Andy' Marken
  Without working too hard, company management can cultivate a cadre of enemies within the press. To do the task well, however, you should follow a set of 13 simple guidelines that will ensure that you alienate many, or most, of the ...
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• PR Persuasion: It's All About the Story—and Positioning by Ford Kanzler
  Whether you're attempting to position a company or product as a category leader, gain permission from a community to make changes, or push a law through the legislature, PR needs to tell interesting yet believable stories that make the target ...
  More articles on Creativity, Positioning, Public Relations, Writing
• The 'Secret Recipe' for PR Success by Gail Martin
  PR success isn't mysterious. It comes down to a mix of old-fashioned research, savvy trend-watching and good people skills. It is the age-old talent of telling a good story. That's really the essential difference between PR and advertising. Here's the "secret ...
  More articles on Public Relations, Targeting, Thought Leadership, Writing
• Is Your Communications Policy Mired in the Past? by G.A. 'Andy' Marken
  There are an ever growing number of opportunities for PR people to take advantage of the next generation web. More efficient, more effective, more creative means of launching products and services have to be implemented beyond the tired old standby—the ...
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• Form the Perfect SEO Storm
  Applying SEO best practices like keyword research and link-building is a surefire way to start increasing your search rankings. However, in a recent Search Engine Watch post, Chris Boggs warns ...
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• The King is Dead, Long Live the King
  As it files for bankruptcy, the once-mighty General Motors faces a public-relations crisis of tremendous proportion: How does it convince customers, employees, suppliers and the American public that it not ...
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• Now That's a Good Release!
  "As many of you know," begins an article in a recent edition of the Editorial Emergency newsletter, "[cofounder Julia Rubiner has] been cranking out publicity communications—bios, press releases, one-sheets, corporate ...
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• Selling Pork in the Age of Swine Flu
  The MarketingProfs customer-service team received an interesting message recently from a pork producer in Mexico. "At this moment we are suffering the worst crisis ever in the national pork industry... ...
  More articles on Brand Awareness, Brand Positioning, Branding, Challenges Q&A, Customer Relationships, Economic Crisis, Email Marketing, Public Relations
• It's Not Me, It's You
  Good PR doesn't come cheap, and if you're not seeing results from your agency, it's only natural to consider other options. But before firing your agency, Todd Defren at the ...
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• Take the Twit out of Twitter
  In a post at his blog, David Reich recounts the story of a PR executive who wasn't exactly thrilled about traveling to Memphis for a meeting with clients. Unfortunately, the ...
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• Throw the Curve!
  In his roles as a successful blogger and an executive at Ogilvy, Rohit Bhargava works on both sides of the public-relations equation. The juxtaposition gives him a unique perspective on ...
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• Embrace the Rebuke
  If you've ever been to Fort Collins, Colorado, you've likely ventured to the outskirts of its historic district to sample popular beers like Fat Tire and 1554 at New Belgium's ...
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• When Word-of-Mouth Goes South
  Let's say you've gotten into a culinary rut—always going to the same few restaurants—and want to try something new. You visit a site like Yelp.com to see what customers think ...
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• A Bad Trip
  In a post at Emergence Marketing, Francois Gossieaux tells the story of making reservations with Air France for a trip to Belgium, where his father—who had been diagnosed with a ...
  More articles on Customer Satisfaction, Customer Service, Public Relations, Small Business
• Don't Worry, No One's Looking
  When Tate Linden of Stokefire began to see a number of obscure blog posts touting a heretofore unknown competitor as the world's "first naming company," he thought he should check ...
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• Ranting and Raving
  Back in 2006, a group of friends decided to play a practical joke on a colleague obsessed with his Jaguar—they covered the S-Type sedan with thousands of colorful Post-it notes. ...
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• Fight Fire With ... Rohit's Five-Step Action Plan
  It's mid-afternoon and you learn—a little too late—that a blog post badmouthing your company has just gone viral. Rohit Bhargava offers a five-step plan for dousing the flames of these ...
  More articles on Blog Monitoring, Public Relations, Small Business, Word of Mouth
• Dinner-Party PR
  In a post at Silicon Alley Insider, Jason Calacanis says start-up companies don't have to splash out $10,000-a-month retainers—or even hire in-house PR—to get the right exposure. These are only ...
  More articles on Public Relations, Small Business
• Life Is Tweet
  "Twitter has become an essential tool for PR, and has relevance for almost every type of business," says Sandra Fathi, president of Affect Strategies. Here are only a few of ...
  More articles on Customer Loyalty, Public Relations, Small Business, Twitter
• I'm Rubber, You're Glue
  Imagine you're Alissa Bayer—owner of the upscale milk + honey day spa in Austin, Texas—and a client has directed you to the Church of the Customer Blog, where a post ...
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• Check You Out
  People used to get embarrassed when they admitted googling their own name—or that of their company—because it seemed vain. Today, though, knowing what shows up on the first page of ...
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Public Relations case studies, deconstructing real life examples and illustrating lessons learned

• How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreachby Obama for America
  CASE STUDY: Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters. Here's how.
  More case studies on Case Studies, Mobile Marketing, Obama, Public Relations
• How Twitter Helped Save Ford From a PR Disasterby Ford Motor Company
  CASE STUDY: When US Airways flight 1549 landed in the Hudson River, Twitter users broke the news, 15 minutes ahead of mainstream media. The same channel and its immediacy also helped Ford Motor Company's head of social media quell a different kind of disaster--of the PR variety.
  More case studies on Case Studies, Customer Service, Public Relations, Social Media, Twitter
• How OfficeMax Helped an Education-Focused Charity Increase Funding and Classroom Adoptionsby OfficeMax
  CASE STUDY: OfficeMax teamed with nonprofit Adopt-A-Classroom to create an annual event to recognize and reward standout teachers for their dedication and sacrifice. This year, OfficeMax stepped up its marketing for the program, upping classroom adoptions +800%.
  More case studies on Brand Awareness, Case Studies, Collaboration, Non Profits, Public Relations, Trade Shows/Events
• How One Whitepaper Generated 500 Leads and Significant PR for a B2B Manufacturerby JER Envirotech
  JER Envirotech, a manufacturer of environmentally friendly thermoplastic biocomposite materials, needed to stand out in the green manufacturing industry. Its solution: create a white paper to both explain and build credibility for its offerings. Here's how that led to 500 new leads over 60 days.
  More case studies on B2B Marketing, Case Studies, Lead Generation, Public Relations, White Papers
• How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZing
  As a tiny Florida player in the field of advertising for small businesses, Karl Long knew he should consider unconventional ways to promote his company. Taking a cue from a competitor, Long launched a campaign that upped traffic to his blog 500%, raised his Google profile, and led to new business.
  More case studies on Advertising, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Public Relations, Small Business
• How an Internet Company Attracted Top Talent—and PR—via a Viral Videoby Rhinofly
  When Dutch Internet company Rhinofly needed new designers, project managers, and programmers, the company didn't want to use traditional job boards because in the past they hadn't been effective in attracting qualified candidates. To target the best tech-savvy job candidates, Rhinofly created a video capturing the essence of the company while creatively conveying the job descriptions. The video went viral, bringing in not only top job candidates but also widespread publicity.
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Public Relations online seminar broadcasts from the best minds in marketing

• Engage or Die: The Insider’s Guide to Social Media for Marketing and PRAttendee rating:  - 8/27/2009
  More seminars on Customer Engagement, Marketing Tips, Metrics, Press Releases, Public Relations, Social Media
• What Matters Now in Branding: Ten Ideas to Get RefocusedAttendee rating:  - 5/21/2009
  More seminars on Brand Loyalty, Branding, Digital Marketing, Public Relations, Social Media
• How to Make Your B-to-B Website a Lead Generation MachineAttendee rating:  - 2/26/2009
  More seminars on B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRAttendee rating:  - 1/7/2009
  More seminars on Lead Generation, Marketing Tips, Measurement, Metrics, Public Relations, Social Media, Websites, Word of Mouth
• Link Building for Online Publicity, Buzz and SEO: What's New and What's Tried and TrueAttendee rating:  - 12/18/2008
  More seminars on Blogging, Press Releases, Public Relations, RSS, SEO, Website Design, Websites
• Marketing in an Economic MeltdownAttendee rating:  - 10/10/2008
  More seminars on Customer Retention, Economic Crisis, Lead Generation, Market Research, Marketing Strategy, Marketing Tips, Public Relations
• Direct-to-Consumer PR: Putting the "Public" back in Public RelationsAttendee rating:  - 9/11/2008
  More seminars on Customer Engagement, Marketing Strategy, Positioning, Public Relations
• Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse ConsumersAttendee rating:  - 4/24/2008
  More seminars on Customer Engagement, Marketing Strategy, Press Releases, Public Relations, Segmentation, Targeting
• Publicity Power Tool: Building a Great Online Press KitAttendee rating:  - 11/15/2007
  More seminars on Online Marketing, Press Kits, Public Relations, Writing
• Creating Profitable Marketing Partnerships with NonprofitsAttendee rating:  - 8/23/2007
  More seminars on Collaboration, Marketing Tips, Non Profits, Public Relations
• How to Tell Your Story to the MediaAttendee rating:  - 6/21/2007
  More seminars on Marketing Tips, Public Relations, Targeting, Word of Mouth, Writing
• Hispanic Marketing EssentialsAttendee rating:  - 11/16/2006
  More seminars on Hispanic Marketing, Marketing Tips, Public Relations, Segmentation, Targeting
• The New Rules of PR: How to Use Press Releases to Reach Buyers DirectlyAttendee rating:  - 6/29/2006
  More seminars on Press Releases, Public Relations, Search Engines, Segmentation, Thought Leadership, Websites, Writing

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Public Relations marketing downloads for the busy professional

• Sales & Marketing Alignment - Apr. 2005
  Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
  More tools on Collaboration, Lead Generation, Market Research, Measurement, Public Relations, White Papers

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