Take 10: Dig up the Good Stuff About Your Competitors Using Google
- Sean Campbell
- Fri., Nov. 19, 2010, 11am ET (8am PT)
- 10 minutes
There is so much competitive intelligence out there—online and publicly accessible—just waiting for you to find it. We're talking company sales pitches, partnership announcements, industry movement—the kind of information that can really shed light on the competitive landscape and help you hone your strategic vision. There are a few tricks of the trade to help make this valuable information easier to find, and you have a right to know what they are!
In this Take 10 webcast, market research specialist Sean Campbell outlines some of the basic search modes you can use to save time and push the good stuff to the top.
Sean Campbell is the co-owner of Cascade Insights, which provides competitive intelligence, qualitative market research, and strategic marketing services to clients in the hardware and software industries. Sean's insights into qualitative research and competitive intelligence have been published by SoftwareCEO, the Association of International Product Marketing and Management, Willamette University's Graduate School of Business, the Marketing Research Association, and MarketingProfs. In addition, his work is featured in the Society of Competitive Intelligence Professionals' (SCIP) Competitive Intelligence magazine and Quirk's Marketing Research Review. Sean is also co-author of the book Going Beyond Google: Gathering Internet Intelligence.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- How to drill down your search to targeted portions of a competitor site
- How to discover prime intelligence residing within the competitor's site
- How to root out competitor presentations and files
- How to leverage third-party sites for competitive intelligence data
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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