• 22 Cheap or Free Web Usability Tools, Part 1: An Introduction by Craig Tomlin
  Usability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that.
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• Marketers: Don't Just Buy Media—Earn It! by Ben Straley
  Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.
  More articles on Advertising, Customer Engagement, Interactive Marketing, Measurement, Social Media, Videos, Web Content, Websites, Word of Mouth, YouTube
• Your Website's Missing Ingredient by Jerry Bader
  When websites fail, most often it's because they do not function effectively as your primary communication tool. The Web is overcrowded with options, and unless you're prepared to deliver a compelling, differentiating presentation you will be quickly dismissed as irrelevant. ...
  More articles on Creativity, Customer Engagement, Marketing Smarter, Videos, Website Design, Websites
• Seven Questions Local Businesses Should Answer Before Investing in SEO by Kenton Newby
  In the current economic climate, many local businesses are seeking more-effective ways to market. Since their potential customers are increasingly using the Web as a way (and sometimes the first and only way) to find products and services, local businesses realize ...
  More articles on Copywriting, Google, Local Marketing, Marketing Tips, Online Marketing, ROI, SEO, Web Content, Websites
• In Email, Emphasize Quality, not Quantity by Louis Chatoff
  Email marketing has rapidly become all about quality: the quality of the sender's content and the quality of the sender's email addresses. Keeping the content simple and valuable is the key to crafting a quality email message. Trying to cram ...
  More articles on Copywriting, Email Lists, Email Marketing, Websites, Writing
• Social Media: Three Essentials Your Business Needs Before You Engage by Elaine Fogel
  It's true that social media has become the most popular marketing channel since the advent of the Internet, but marketers need to develop a solid strategy first before testing the new waters. Whether yours is a small or midsize company, nonprofit, ...
  More articles on Customer Engagement, Landing Pages, Marketing Tips, Social Media, Social Networking, Website Design, Websites
• What's the Color of Your Personal Brand? by William Arruda
  Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.
  More articles on Advertising, Brand Awareness, Creativity, Logos, Personal Branding, Videos, Websites, YouTube
• Eliminate Fear: Use Your Click-Through Data! by Josh Nason
  In every email campaign, you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails. If you're using a proper email service provider (ESP), you should be able ...
  More articles on Customer Engagement, Email Marketing, Email Service Providers, Marketing Smarter, Web Analytics, Websites
• Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience by Shaun Ryan
  In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional ...
  More articles on Corporate Blogging, E-Commerce, Marketing Tips, SEO, Testimonials, Videos, Website Design, Websites
• Getting Buy-in for Social Media: Six Tips for Convincing a Skeptical Boss by Mack Collier
  Convinced that social media will further your marketing goals but having trouble getting the message across to your skeptical boss? Try speaking in terms that he or she will understand.
  More articles on Blogging, Customer Engagement, Landing Pages, Links, Measurement, Metrics, Social Media, Websites
• Put Your Site Search to Work and Improve Your Targeted Marketing, Part 1 by Shaun Ryan
  If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing efforts. For example, did you know that you can use data ...
  More articles on Branding, Customer Relationships, E-Commerce, Email Lists, Keywords, Online Marketing, ROI, Websites
• Online Reputation Management: A View From the Top by Leslie Gaines-Ross
  The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some solutions ...
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• Pushing One-to-One Marketing Beyond Email by R.J. Talyor
  You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives ...
  More articles on Channel Marketing, Digital Marketing, Email Marketing, Measurement, RSS, SMS, Social Networking, Websites
• Advice to Out-of-Workers: Read This Before You 'Network' With Me by Lori Feldman
  Before you ask me to go to work for you, go to work for yourself. When you've implemented the suggestions above, I'm more receptive to helping you connect with your next job opportunity. But I don't have time or inclination ...
  More articles on Blogging, Collaboration, Facebook, Google, Job Search, LinkedIn, Networking, RSS, Twitter, Websites
• Should You Launch a Brand Community? by Nancy Strauss
  On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being asked by their companies, "Why don't we do something 2.0?" Although ...
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• Seven Tips for Marketing Events With Paid Search by Brian Combs
  Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
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• Speaking Their Language: How to Localize Your Message for Global Customers by Chanin Ballance
  Many companies already recognize the value of translations for reaching that vast worldwide audience. They've been having product information, press releases, and marketing and advertising copy converted into the languages of their current and potential customers for years. But smart companies ...
  More articles on Hiring Outside Resources, International Marketing, Local Marketing, Taglines, Website Design, Websites
• Boost Your Site Traffic (Part 2): 10 Tips for Getting High-Quality Links and Visitors by Kimberly Smith
  Linking strategy is about doing whatever it takes—buying, swapping, going after as many reciprocals as possible—to maximize your presence on the vast expanse that is the World Wide Web, all of which will ultimately lead to increased site traffic and ...
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• How You Lose Sales With Bad Search Marketing Decisions Based on 'Best-Practice' Web Analytics by Todd Miechiels
  One of the most dangerous trends emerging is that B2B marketers, and their extended search-marketing resources, are regularly making bad decisions based on "solid analytics data." All too often, marketers are deciding to spend either more or less money based solely ...
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• How to Fix a Leaky Web Site by Bob DeStefano
  Your company may already have more than enough traffic on your Web site to achieve your business goals, but the problem is that you may have a leaky Web site: Prospects and customers are visiting your Web site, but very ...
  More articles on Customer Engagement, Lead Generation, Web Analytics, Web Copy, Websites

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• More SMBs Use Online Media Than Traditional
  For the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group.
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• ¿Habla Español?
  Not all Spanish speakers want the same thing from a website—many more factors than just language are at play.That's why, Tamara Barber explains in a post at the Forrester blog, research on ...
  More articles on Hispanic Marketing, Marketing Analytics, Websites
• Newspaper Sites Attract 38% of Internet Users
  Newspaper websites attracted more than 74 million unique visitors in the third quarter of 2009, accounting for 38% of all Internet users, according to a study conducted by Nielsen Online ...
  More articles on Market Research, Surveys, Websites
• Cut the Loopholes
  Knowing that Hilton Hotels offers a best-rate guarantee, Hilton HHonors member Randall Gellens booked a room in Rome at the lowest available rate of €168. When he found a better ...
  More articles on Blogging, Customer Satisfaction, Promotions, Small Business, Websites
• Fall TV Drives Record Online Video Viewing
  The fall TV season premieres attracted record online viewership in September, with nearly 26 billion videos delivered to 168 million US Internet users during the month.
  More articles on Google, Market Research, Videos, Websites, YouTube
• 25% of UK Ads on Social Networks
  Social networking sites accounted for more than 25% of all UK display ad impressions in August. Although younger social networkers were delivered the highest percentage of ads, a sizable percentage ...
  More articles on Market Research, Social Networking, Websites
• No Escapin' This
  Ask 100 people for their opinion of social-media tools like Twitter and you'll likely get 100 different responses—ranging from extreme enthusiasm to extreme derision. However you feel about social media, ...
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• Cheer-in the Holidays!
  "The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. ...
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• Top 10 Online Retail Categories, September 2009
  The top online-retail category by average order size ($) in September was automotive, followed by computer hardware in second place, and event and movie tickets in third.
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• Top 10 Online Retailers, September 2009
  September's top online retailer—based on conversion rate—was food home-delivery and mail-order service Schwan's, followed by florist ProFlowers, according to Nielsen.
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• Till Death Do Us Part
  If you were to visit the subscription page at The Atlantic magazine's website, you'd find an important note beneath the form for payment information. It reads: "By paying with a ...
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• Visits to TV, Sports, Education Sites Rise in Sept.
  As Americans turned to the traditional activities of the fall season—checking out the new TV lineups, watching football, and returning to school—traffic increased at TV, sports, and education sites accordingly.
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• Prescription Medicine Sites Lift Refills, Starts
  Online ads about prescription medicines and dedicated Rx websites raise consumers' awareness of prescription medicines, increase drugs' perceived favorability, and encourage patients to refill their prescriptions.
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• 36% of Internet Users Visit Newspaper Sites
  Newspaper websites attracted more than 70.3 million unique visitors in June (35.9% of Internet users), and their print counterparts inspired 82% of adults to take some kind of action, from ...
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• Recession, Unemployment Drive Medical Site Traffic
  Although overall traffic declined slightly (-3%) to US websites in the health and medical category year-over-year from March 2008 to March 2009, health insurance sites experienced an 11% jump in ...
  More articles on Keywords, Market Research, Recession, Search Engine Marketing, Search Engines, Segmentation, Websites
• Searchers to Subscribers to Fans
  "If you're interested in building a flourishing online brand and website that generates links and traffic organically as part of your Internet marketing efforts, it's important to develop an active ...
  More articles on Community, RSS, Search Engine Marketing, Web Content, Websites
• Top-Gaining Categories, Top Ad Networks in August
  The humor, education, home improvement, and B2B site categories experienced the biggest gains in August. The ad network with the greatest reach was AOL Advertising, followed by Yahoo! Network and ...
  More articles on Advertising, B2B Marketing, Humor, Market Research, Segmentation, Websites
• Visits Plateau to Medical, Health Sites
  Some 67% of US adults, or about 154 million people, have looked up health and medical information online.
  More articles on Market Research, Segmentation, Websites
• Top 10 Online-Trading Sites, July 2009
  Fidelity.com was by far the leading online-trading website in July, followed by those of Scottrade and ING's ShareBuilder, virtually tied for second place, according to Nielsen NetView data.
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• Top 10 Current Events & News Destinations, July 2009
  Yahoo News led the way among online current events and global news destinations in July, followed by the CNN's and MSNBC's digital networks, according to Nielsen NetView data.
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Websites case studies, deconstructing real life examples and illustrating lessons learned

• How Getting Personal Helped Spur Renewals for the Golden State Warriorsby Golden State Warriors
  CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have?
  More case studies on Case Studies, Creativity, Customer Retention, Direct Marketing, Personalization, Videos, Websites
• How One Website Doubled Its Ad Revenueby PlanningFamily.com
  CASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...
  More case studies on Advertising, Case Studies, Newsletters, PPC Campaigns, Sponsorship, Value Propositions, Websites
• A Facebook Experiment in Ad Targetingby One Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
  More case studies on Advertising, Case Studies, Facebook, PPC Campaigns, Referrals, Targeting, Websites
• How a User-Focused Website Boosted Sales at Jelly Bellyby Jelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.)
  More case studies on Case Studies, Customer Engagement, Hiring Outside Resources, SEO, Testimonials, User generated content, Web Analytics, Website Design, Websites
• Using Video to Reel in Record High Traffic and Conversionsby Kinaxis
  CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Email Subject Lines, LinkedIn, Search Engines, Testing, Twitter, Videos, Websites
• How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales Forecastsby NHL.com
  CASE STUDY: Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut through the clutter and delivered the brand message. Here's how.
  More case studies on Branding, Case Studies, Collaboration, Online Marketing, Sales, Sponsorship, Websites
• How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversionsby Divers Direct
  CASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception.
  More case studies on Case Studies, Customer Behavior, PPC Campaigns, Sales, Targeting, Testing, Websites
• How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked Leadsby Babcock & Jenkins
  CASE STUDY: Relationship-marketing firm Babcock & Jenkins didn't tell prospects what it could do, it gave them a taste. Its campaign, launched with a package of brownies from a mystery source, showed how it uses intrigue, personalization, humor, and the soft-sell to establish and advance client relationships. Results: A tasty 50% response rate.
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• How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral Campaignby The Blue Cross
  CASE STUDY: Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including rich media, that had people flocking to the social network.
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• How a Controversial Book Became a Bestseller via an Aggressive Web Campaignby Vanguard Press
  CASE STUDY: When the current POTUS is the villain of your book, it doesn't matter that you're a best-selling author... because the mainstream media will find it too hot to touch. So what do you do? You go to the Web.
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• How a Telecommunications Company Used Video to Streamline Its Sales Processby Digium
  CASE STUDY: Digium created a Web-based video that covered all the essential points of in-person presentations, but in a format more easily accessible to all of its sales outlets. The results: a more efficient sales process and an effective press tool.
  More case studies on Advertising, Case Studies, Product Marketing, Sales and Advertising, Videos, Websites, Word of Mouth, YouTube
• How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand Recognition and Moreby XanGo, LLC
  CASE STUDY - Here's how a unique Major League Soccer sponsorship helped a new beverage product score big in both sales and brand recognition. What's more, here are three lessons you can apply to your own sponsorship efforts.
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• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
  More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
• How a Video Podcast Series Garnered a Top Industry Award and 68,500 views in 12 Monthsby Tellabs
  Last spring, telecom player Tellabs launched its "Get Schooled" video-podcast series as both a way to communicate with customers as well as showcase the depth and breadth of its offerings. Get Schooled did that and more... generating tens of thousands of views, landing a coveted interview, and garnering an industry award.
  More case studies on Case Studies, Podcasting, Product Marketing, Websites, Word of Mouth
• A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site Experienceby Sydney's Closet
  Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach.
  More case studies on Case Studies, Customer Behavior, E-Commerce, Personalization, Segmentation, SEO, Targeting, Websites
• How MyFax Upped Customer Engagement, Achieved a 79% NetPromoter Scoreby MyFax
  Internt fax service provider MyFax wanted to tap into the power of word-of-mouth referrals by improving the customer experience and maintaining highly personalized customer interactions. But as an online company, it faced the issue of how to individually engage customers to ensure long-term relationships. Here's what it did.
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• How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana Solutions
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.
  More case studies on B2B Marketing, Case Studies, Facebook, Google, Keywords, Lead Generation, Search Engine Marketing, Small Business, Social Media, Websites
• How a Retail Company Increased Web Sales Order Value 60% via Automated Personalizationby Personal Creations
  For personalized gifts retailer Personal Solutions, matching up complementary items for a monthly catalog was one thing. Manually serving up suitable recommendations and keeping up with seasonal inventories for real time online sales without an automated process was another.
  More case studies on Case Studies, Customer Behavior, Customer Engagement, Personalization, Sales, Web 2.0, Websites
• How a Digital Input Device Manufacturer Increased Engagement With Customers, Upped Holiday Salesby Wacom Technology Corp.
  Wacom's digital pens and their capabilities are well-known in the business world. To continue growing, however, the company needed to address the consumer market. Here's how it effectively reached a new fan community.
  More case studies on Case Studies, Creativity, Customer Engagement, Email Marketing, Hiring Outside Resources, Sales, Websites, Word of Mouth
• How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppersby OfficeMax, Inc.
  Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers.
  More case studies on Blogging, Brand Positioning, Case Studies, Customer Engagement, Interactive Marketing, Positioning, Websites, Word of Mouth

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Websites online seminar broadcasts from the best minds in marketing

• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Attendee rating:  - 11/19/2009
  More seminars on Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Websites
• Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their TrustAttendee rating:  - 10/29/2009
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• How to Make Your B-to-B Website a Lead Generation MachineAttendee rating:  - 2/26/2009
  More seminars on B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• Search Engine Optimizing Your Website, Soup to NutsAttendee rating:  - 1/15/2009
  More seminars on Copywriting, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content, Website Design, Websites
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRAttendee rating:  - 1/7/2009
  More seminars on Lead Generation, Marketing Tips, Measurement, Metrics, Public Relations, Social Media, Websites, Word of Mouth
• Link Building for Online Publicity, Buzz and SEO: What's New and What's Tried and TrueAttendee rating:  - 12/18/2008
  More seminars on Blogging, Press Releases, Public Relations, RSS, SEO, Website Design, Websites
• Actionable Web Analytics: Unleash the Marketing Power of Your Web DataAttendee rating:  - 8/28/2008
  More seminars on Customer-Centric, Marketing Tips, Metrics, Segmentation, Testing, Web Analytics, Websites
• Using e-Metrics to Optimize Your All-Around Marketing StrategyAttendee rating:  - 4/3/2008
  More seminars on Customer Behavior, Marketing Strategy, Online Marketing, Positioning, ROI, Segmentation, Web Analytics, Websites
• Going Global on the Web: Avoid the Pitfalls and Seize the OpportunitiesAttendee rating:  - 2/28/2008
  More seminars on Customer Experience, International Marketing, SEO, Website Design, Websites
• Customer Carewords: Words on the Web that Make the SaleAttendee rating:  - 12/13/2007
  More seminars on Copywriting, Customer Engagement, Sales, Web Copy, Websites, Writing
• Post-Click Marketing: How to Make Your Landing Pages Hit, Not MissAttendee rating:  - 9/13/2007
  More seminars on Customer Experience, Landing Pages, Marketing Strategy, PPC Campaigns, Testing, Websites
• Search Engine Optimization (SEO) for Really Big WebsitesAttendee rating:  - 6/28/2007
  More seminars on Keywords, Search Engines, SEO, Web Analytics, Web Content, Website Design, Websites
• Boosting E-Commerce Conversion Rates with Persuasion ScenariosAttendee rating:  - 11/9/2006
  More seminars on Customer Engagement, E-Commerce, Marketing Tips, Personas, ROI, Web Content, Websites
• Getting Google to Love Your Website . . . AgainAttendee rating:  - 9/28/2006
  More seminars on Google, ROI, Web Copy, Website Design, Websites
• Demystifying Website Usability: Rapid Research for MarketersAttendee rating:  - 7/25/2006
  More seminars on Customer Experience, Market Research, Online Marketing, Testing, Websites
• The New Rules of PR: How to Use Press Releases to Reach Buyers DirectlyAttendee rating:  - 6/29/2006
  More seminars on Press Releases, Public Relations, Search Engines, Segmentation, Thought Leadership, Websites, Writing
• How to Build Your Customer Experience Framework in Five Steps, with Columbia Business School Professor Bernd SchmittAttendee rating:  - 5/18/2006
  More seminars on Advertising, Brand Positioning, Customer Engagement, Customer Experience, Marketing Tips, Segmentation, Websites
• Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine OptimizationAttendee rating:  - 2/16/2006
  More seminars on Creativity, Press Releases, RSS, SEO, Web Content, Website Design, Websites, Word of Mouth
• Maximize Value with Killer Web Content, with Gerry McGovernAttendee rating:  - 12/9/2005
  More seminars on Collaboration, Customer Experience, Management, Measurement, Web Analytics, Web Content, Websites
• Google in the Real World: How Links Boost Your RankingAttendee rating:  - 11/10/2005
  More seminars on Creativity, Google, RSS, Search Engines, SEO, Websites

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Websites marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  More tools on Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth
• Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
  Find out what's new, what's hot and what's not in B2B marketing trends.
  More tools on B2B Marketing, Direct Marketing, Search Engine Marketing, Telemarketing, Trade Shows/Events, Websites
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  More tools on Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  More tools on Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
• Benchmark Survey: Search Engine Optimization
  Link directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  More tools on Marketing Budgets, Marketing Challenges, ROI, SEO, Websites

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