Websites: How-to articles covering the latest marketing tactics, tips, and strategies.
A Primer for Getting Ahead With Long-Tail KeywordsSarika PeriwalLong-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords.
Seven Common Blogging Mistakes to Avoid [Infographic]Verónica JarskiWhether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps.
How to Optimize Your Email Campaigns With Interest-Based List SegmentationJeremy ReevesMost email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.
The 50 Most Popular Web Properties in the USAyaz NanjiGoogle's websites are the most visited by consumers in the United States, according to recent data from comScore.
How Long Will Consumers Wait for an E-Commerce Page to Load?Ayaz NanjiMost consumers are not willing to wait for longer than a few seconds for an e-commerce page to load, according to recent research from Imperva Incapsula.
Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?Joe StaplesIt's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), ...
How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement [Infographic]Verónica JarskiThe whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for ...
Nine Ways to Cut the Fat From Your Performance Marketing ProgramsTracy KemmerPerformance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine ...
Blurred Lines: When Marketing, PR, and Content OverlapAly SaxeHere's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most ...
11 Common Website Conversion Killers [Infographic]Verónica JarskiIs your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions.
Websites: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAdam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.
How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneIan Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used to turn RazorSocial into one of the "Top 10 Social Media Blogs of 2013" in just six months.
How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]by Matthew GrantTesting your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture ...
Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]by Matthew GrantStand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and ...
The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast]by Matthew GrantIn this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers—women without children of their own, but with children in their lives.
Websites: Online seminar broadcasts from the best minds in marketing
- How to Optimize Your Website for a Global AudienceBroadcast on 4/5/2016 with Jeffrey ConstantinJoin us for this free seminar where you'll discover best practices and practical tips for globalizing your website so it speaks to a local audience on any channel or device. Sponsored by SDL
- Four Ways a CMS Solution Can Drive Agency RevenueBroadcast on 2/16/2016 with Robert MattsonJoin us for this free seminar to learn four ways to use your CMS to help your clients get more out of their campaigns—and increase the profitability of your agency. Sponsored by Telerik Sitefinity
- MarketingProfs Makeover: Elements of the Landing PageBroadcast on 1/28/2016 with Brian MasseyIn this PRO seminar, we'll help you build landing pages that get results. We'll provide you with actionable tips and best practices to navigate the complexities of creating result-driven landing pages. We'll review PRO member-submitted landing pages and make real-time suggestions for improvements that will make an immediate impact.
- MarketingProfs University: SEO—How Customer Experience Impacts SearchBroadcast on 8/13/2015 with Casie GilletteIn this PRO seminar and kickoff class of MarketingProfs University's Search Marketing School, we'll cover the most important elements and key changes in customer search behavior as well as how to drive conversations through SEO, content, and social media.
- Going All In: How to Avoid the Perils of a Website RedesignBroadcast on 5/7/2015 with Brian MasseyIn this PRO seminar, we'll discuss the perils of a website redesign, and show you how to design a site for improved performance. We'll also share case studies of redesigns that have succeeded and failed, and you'll leave with practical advice on how to assess your existing site. (You'll also find out how Finish Line ultimately saved its online business!)
- Brain Science and Web MarketingBroadcast on 2/26/2015 with Andy CrestodinaIn this PRO seminar, we'll reveal the secrets of marketing masters and provide you with neuromarketing tactics applicable to the relationship between the brain, behavior, and marketing on the web. We'll share research, case studies, and specific neuromarketing tactics that any brand can use to better connect with their customers—including the use of social proof, psychological anchoring, and how to tap into cognitive biases in your writing.
- How to Use Testing to Improve Website ConversionsBroadcast on 12/11/2014 with Justin RondeauIn this PRO seminar, we'll cover the steps you should take to use testing to increase your conversion rates. You'll learn what elements to focus on, including lead generation pages, the homepage, and buttons. You'll walk away with new ideas that you can apply to your website and landing pages immediately.
- MarketingProfs Makeover: The Chemistry of the Landing PageBroadcast on 2/27/2014 with Brian MasseyThis PRO seminar will provide actionable tips and best practices to navigate the complexities of creating result-driving landing pages.
- MarketingProfs University: Creating a Winning Web PresenceBroadcast on 4/12/2012 with Philippa GamseThis PRO seminar and first class of MarketingProfs University's Websites That Work course will ensure that you're investing wisely, making the most of all opportunities, and maximizing your ROI when it comes to your Web presence.
- MarketingProfs University: What Marketers Should Know About GoogleBroadcast on 9/15/2011 with Maile OhyeLearn the latest about Google Search and the evolving search landscape from the source. Google's Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site.
Websites: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Five Simple Ways to Lower Your Bounce RatesReleased on 3/18/2016 with Sherice JacobIn just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave.
- Take 10: Nine Things to Remove From Your WebsiteReleased on 3/11/2016 with Andy CrestodinaIn just 10 minutes, we'll ask the tough questions about your website content including: do you really want people to click that? And does it even work as website content? From press releases and email links, to PDFs and cat videos, we'll show you nine things to remove from your website so you'll want to run (not walk) to your content management system for immediate changes.
- Take 10: Five Ways to Refresh Your Website (Without Spending a Fortune!)Released on 2/6/2015 with Sherice JacobIn just 10 minutes, we'll share five simple tips to improve and refresh your website. You'll be able to makeover your website so that it looks current, loads faster, and increases your search engine optimization ranking—without wasting your time and money.
- Take 10: How to Drive New Business With SEOReleased on 11/21/2014 with Peter PlattIn just 10 minutes, you'll learn how to shift your SEO strategy from branded to non-branded traffic. We'll share what data you should analyze, and basic improvements you can make to generate new (and more qualified) business opportunities.
- Take 10: UX for the Non-Techie—How to Better Guide the User Through Your SiteReleased on 10/3/2014 with Jon-Mikel BaileyIn just 10 minutes, you'll learn some simple UX tricks to improve your website and your clients' journey to ensure that each page contains useful information and a meaningful call to action. Plus, you'll learn how staying agile can quickly enhance the UX and keep your clients' coming back.
- Take 10: Merchandising Your Home Page to Increase SalesReleased on 7/19/2013 with Lois BrayfieldIn just 10 minutes, you'll learn the three most important things to consider when merchandising your home page that will not only increase conversion, but also increase your average sale.
- Take 10: Striking The Balance Between Merchandising and Branding for Your Ecommerce WebsiteReleased on 6/7/2013 with Brent NiemuthIn just 10 minutes, learn how to appeal to basic human instincts and create an online experience that will delight anyone who visits your site while encouraging sales.
- Take 10: How to Monetize Your Website with Google Ad SenseReleased on 1/25/2013 with Chloe SpencerIn just 10 minutes, you'll discover important tips on how to get your site approved by Google.
- Take 10: How to Increase Website ConversionReleased on 8/17/2012 with Sherice JacobIn just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away!
- Take 10: Three Tools for Website SuccessReleased on 2/10/2012 with Jon-Mikel BaileyIn this Take 10, you'll learn about why content is your site's lifeblood and how navigation and layout guide the viewer to take action.
Websites: Marketing downloads for the busy professional
- Website Metrics: What to Measure and How to ImproveIn this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.
- Slowpoke's Guide to Digital MarketingFeel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
- Website Conversion Success StoriesMany marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
- B2B Marketing in 2009: Trends in Strategies and SpendingGet the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
- The Obama Playbook: How Digital Marketing and Social Media Won the ElectionWant to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
- Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B MarketingFind out what's new, what's hot and what's not in B2B marketing trends.
- E-Newsletter How-To GuideThe e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
- Paid Search Advertising TemplateIf you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
- Benchmark Survey: Search Engine OptimizationLink directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.