• Yes, Facebook Is a Business Tool by Paul Chaney
  Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses. Accordingly, it ...
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• Blogging From Scratch: Four Elements Your New Business Blog Must Have by Mack Collier
  You've decided to launch a blog for your business and you're busy laying the groundwork. You've selected a name for it, and you know what you want to blog about and who your bloggers will be. But do you have the ...
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• Advertising Is the Price You Pay for Not Being Creative by John Rooks
  We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in ...
  More articles on Advertising, Branding, Economic Crisis, Google, Marketing Smarter, Search Engines, Social Networking, User generated content
• Five Social Media Tools You Can't Afford to Ignore by Mack Collier
  Sure, social media is big. But even if your company doesn't have the resources for a dedicated social media strategy, here are five social media sites and tools you can't afford to ignore.
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• Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Online by William Arruda
  The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media. Online brand-building enables you to reach beyond the people you can connect with in person and allows you to measure the impact of your ...
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• Seven Questions Local Businesses Should Answer Before Investing in SEO by Kenton Newby
  In the current economic climate, many local businesses are seeking more-effective ways to market. Since their potential customers are increasingly using the Web as a way (and sometimes the first and only way) to find products and services, local businesses realize ...
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• Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytes by William Arruda
  The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering lively discussion—such as LinkedIn, blogs, Facebook, and Twitter—are ideal for ...
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• Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard by Larry Kim
  Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic ...
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• A Newbie's Field Guide to Twitter for Business: 29 Questions (and Answers) About Starting Out by Beth Harte, Ann Handley
  So you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right? Not only doesn't Twitter make obvious and immediate sense, but it's also marked by ...
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• Social Media 101: Use Twitter to Attract Prospects and Engage Customers by Debra Ellis
  Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your strategy needs to fit your corporate culture, resources, and customer ...
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• Use Search Queries to Save Money and Increase Conversions by Craig Danuloff
  Search queries, the exact word or phrases a person types, are a vital clue into the objectives of the searcher and how valuable that person is to your business. Is each searcher relevant to you? Are all the search queries equally ...
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• How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network by William Arruda
  Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy ...
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• Leapfrogging for Success: Change the Game via Innovation by Evan Gerber
  Marketers these days find themselves increasingly squeezed between a big rock and a very hard place: Their mandate is to demonstrably improve ROI, with reduced budgets, while communicating with skittish audiences that are less inclined to make purchases. Not surprisingly, ...
  More articles on Brand Positioning, Creativity, Customer Behavior, Google, Marketing Budgets, Recession, Social Media, Social Networking
• Opportunity Rocks: Establishing Your Natural-Search Goals by John Thielmann
  Measuring your natural-search performance is definitely a good idea. However, establishing goals for your natural-search program is what will help communicate direction for the program and serve as a guide for measuring overall success. The challenge lies in establishing realistic goals ...
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• Advice to Out-of-Workers: Read This Before You 'Network' With Me by Lori Feldman
  Before you ask me to go to work for you, go to work for yourself. When you've implemented the suggestions above, I'm more receptive to helping you connect with your next job opportunity. But I don't have time or inclination ...
  More articles on Blogging, Collaboration, Facebook, Google, Job Search, LinkedIn, Networking, RSS, Twitter, Websites
• Boost Your Site Traffic (Part 1): 10 SEO Tips for Higher Search Rank by Kimberly Smith
  Where can you get the best ROI in online media? The answer is simple: great search engine rankings. Learn what it takes to push your listing to the top of your category with these latest exclusive tips from search and ...
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• Six Free Tools for Online Reputation Management by Daniel Schawbel
  Gems of 2008: Online reputation management means tracking your brand and reacting when necessary. Brand monitoring can save you from a potential disaster when someone cites your name in an article that misrepresents you. What's more, it can help you ...
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• Six Free Tools for Online Reputation Management by Daniel Schawbel
  Do you know what people are saying about you? Online reputation management consists of tracking your brand and reacting when necessary. Sometimes it's tedious. But brand monitoring can save you from a potential disaster. It can also help you proactively ...
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• Why Google's New Web Browser Chrome Matters to You by David Felfoldi
  Last week Google released Chrome, its new standards-compliant Web browser. But what does that mean to you? Though Google offers a great comic that explains the big changes, it is a bit jargon-heavy and, frankly, long at 32 (comic) pages. Here's ...
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• Google Analytics: Using Metrics to Track and Improve Email Marketing Results by Dan Forootan
  Marketing professionals know that careful, accurate, and constant campaign tracking and analysis are just as important as delivery itself. Your email marketing campaigns, integrated with Google Analytics, make this possible—and easier to do than ever before.
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• Is Murdoch Going Off the Grid?
  Google and other sites may soon be prevented from searching and indexing News Corp. content, Rupert Murdoch recently said. Whether content can live (profitably) off the Google grid remains to ...
  More articles on Advertising, Google, Search Engines, Writing
• Asia/Pacific Search Volume Hits Record in September
  Asia/Pacific Internet users conducted 38.6 billion search queries in September 2009, a 33% increase over the previous year, according to comScore data.
  More articles on Google, Market Research, Search Engines
• Fall TV Drives Record Online Video Viewing
  The fall TV season premieres attracted record online viewership in September, with nearly 26 billion videos delivered to 168 million US Internet users during the month.
  More articles on Google, Market Research, Videos, Websites, YouTube
• Oh, so That's How It Works
  It's happening less often these days, but you probably still encounter executives or colleagues who have trouble wrapping their heads around newer technology—how something works, for instance, and what it ...
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• Mind the Big Three Be's
  Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the ...
  More articles on Google, Mobile Marketing, Smart Phones, SMS
• 36MM Germans Viewed 6.4B Videos in August
  Germany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. About 43% of those 6.4 billion videos were viewed on ...
  More articles on Google, Market Research, Videos, YouTube
• 8+ Word Searches Grew 3% in Canada
  Canadian searches on Google properties increased 1% from August to September, according to Experian Hitwise's latest report on search in Canada. Longer searches are on the rise, with search queries ...
  More articles on Google, Keywords, Market Research, Search Engines
• Yeah, but What Does It Mean?
  "With free programs like Google Analytics," says Corte Swearingen in a post at the SmallBiz Marketing Tips blog, "acquiring data is not the issue—the challenge is finding a way to ...
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• Visits to TV, Sports, Education Sites Rise in Sept.
  As Americans turned to the traditional activities of the fall season—checking out the new TV lineups, watching football, and returning to school—traffic increased at TV, sports, and education sites accordingly.
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• Google's News: Hope for Online Advertising
  Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular.
  More articles on Ad Copy, Google, Online Marketing, PPC Campaigns, Recession
• Google Performs 71% of Searches in September
  Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, according to just released research. Yahoo Search, Bing, and Ask.com received 16.38%, 8.96%, ...
  More articles on Google, Keywords, Market Research, Search Engines
• Expand Your Local Horizons
  For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the ...
  More articles on Google, Local Marketing, Search Engine Marketing, Search Engines, Small Business
• Google Wave: A Sea Change for Marketers?
  Starting today, Google will invite 100,000 users to beta-test its much-buzzed Wave. What will the hugely ambitious communication and collaboration platform mean for marketers?
  More articles on Collaboration, Google, New Media, Online Marketing
• Americans Did 13.9 Billion Searches in August
  Google remains the undisputed king of search, but a recent analysis of search activity uncovered a few surprises.
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• Google Launches DoubleClick Ad Exchange
  In a move to shove Yahoo off its display-ad perch, Google last Thursday launched its DoubleClick Ad Exchange, which the company promised would streamline and improve how display ads are ...
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• Avoid Gmail's Black Hole
  In a post at Copyblogger, Sonia Simone reports on a recent study from Return Path that found 23 percent of permission-based email never reaches the inbox of Gmail users. "No, ...
  More articles on Customer Behavior, Email Marketing, Google, Permission Email Marketing
• Top 15 Computers & Internet Industry Sites, July 2009
  The websites of search giant Google, social-media leader Facebook, and Yahoo's email service topped the list of websites in the computers & Internet industry in July, according to Hitwise.
  More articles on Facebook, Google, Surveys, Websites
• How Can I Find the Words?
  In a recent post on the SEO.com blog, Dustin Williams notes that every successful search campaign starts with finding the right keywords. It's important to not rush that precious keyword research, ...
  More articles on Google, Keywords, Search Engine Marketing, Targeting
• Top 15 US Websites, July 2009
  Search, social-media, and Web-based email sites feature prominently in the top 15 US websites (among all categories) for July 2009.
  More articles on Email, Facebook, Google, MySpace, Social Media, Surveys, YouTube
• B2B Buying Shifts to Higher Gear
  B2B buying has changed: Customers have more control than ever over what information they see—and choose to dismiss. They're also using social media to learn about technology and solution providers. ...
  More articles on B2B Marketing, Customer Satisfaction, Google, High-Tech Marketing, Sales, Social Media

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Google case studies, deconstructing real life examples and illustrating lessons learned

• How a New Mom and Pop Pet Food Retailer Used Social Media to Achieve $2.5 Million in Sales in Under Two Yearsby K9 Cuisine
  CASE STUDY: K9 Cuisine helped fill a void created by the pet-food crisis of 2007. Since then, its annual sales have reached $2.5 million, and it expects to double that in the next 8-10 months. How? With the help of social media.
  More case studies on Blog Monitoring, Blogging, Brand Awareness, Case Studies, Google, Social Media
• How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana Solutions
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.
  More case studies on B2B Marketing, Case Studies, Facebook, Google, Keywords, Lead Generation, Search Engine Marketing, Small Business, Social Media, Websites
• How an Electronics Retailer Altered Its Holiday Paid-Search Campaign Strategy and Cut Cost per Acquisition in Halfby The Source By Circuit City
  When an online electronics retailer runs a holiday-season Google paid search campaign, and the resulting cost per acquisition is far higher than the average cost per order, something is not right. Yet that's what happened with the 2005 holiday campaign of The Source By Circuit City. The following year, Source flipped its keyword strategy, changing the focus from paid-search ad position to achieving lower customer acquisition cost per order.
  More case studies on Case Studies, Customer Acquisition, Google, Keywords, Search Engine Marketing

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Google online seminar broadcasts from the best minds in marketing

• You 2.0: Measuring (and Improving) Your Personal Brand on the WebAttendee rating:  - 6/12/2009
  More seminars on Career Management, Google, Measurement, Personal Branding
• It's All About the Click: Fundamentals of Paid Search MarketingAttendee rating:  - 6/4/2009
  More seminars on Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• Advanced Tactics in SEO: Part Art, Part Science Attendee rating:  - 3/27/2008
  More seminars on Blogging, Google, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Networking, Website Design
• Google, The Secret Weapon for Career SuccessAttendee rating:  - 11/17/2006
  More seminars on Career Management, Google, Job Search, Marketing Tips, Personal Branding
• Getting Google to Love Your Website . . . AgainAttendee rating:  - 9/28/2006
  More seminars on Google, ROI, Web Copy, Website Design, Websites
• Essentials of Paid Search MarketingAttendee rating:  - 3/8/2006
  More seminars on Advertising, Copywriting, Google, Keywords, Measurement, PPC Campaigns, Search Engine Marketing, Search Engines
• Google in the Real World: How Links Boost Your RankingAttendee rating:  - 11/10/2005
  More seminars on Creativity, Google, RSS, Search Engines, SEO, Websites
• Paid Search Advertising: Successful Campaigns Using Google and OvertureAttendee rating:  - 2/3/2005
  More seminars on Advertising, Copywriting, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing, Search Engines
• Marketing Career Turbocharger: Put Yourself in OverdriveAttendee rating:  - 1/6/2005
  More seminars on Career Management, Collaboration, Creativity, Google, Job Search, Personal Branding
• Make GOOGLE Your Most Powerful Market Research ToolAttendee rating:  - 9/15/2004
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Google marketing downloads for the busy professional

• Using Google as a Research Tool
  This in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.
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