- Yes, Facebook Is a Business Tool by Paul Chaney
Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses.
Accordingly, it ...
- Blogging From Scratch: Four Elements Your New Business Blog Must Have
by Mack CollierYou've decided to launch a blog for your business and you're busy laying the groundwork. You've selected a name for it, and you know what you want to blog about and who your bloggers will be.
But do you have the ...
- Advertising Is the Price You Pay for Not Being Creative by John Rooks
We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in ...
- Five Social Media Tools You Can't Afford to Ignore
by Mack CollierSure, social media is big. But even if your company doesn't have the resources for a dedicated social media strategy, here are five social media sites and tools you can't afford to ignore.
- Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Online by William Arruda
The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media.
Online brand-building enables you to reach beyond the people you can connect with in person and allows you to measure the impact of your ...
- Seven Questions Local Businesses Should Answer Before Investing in SEO by Kenton Newby
In the current economic climate, many local businesses are seeking more-effective ways to market.
Since their potential customers are increasingly using the Web as a way (and sometimes the first and only way) to find products and services, local businesses realize ...
- Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytes by William Arruda
The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering lively discussion—such as LinkedIn, blogs, Facebook, and Twitter—are ideal for ...
- Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard by Larry Kim
Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic ...
- A Newbie's Field Guide to Twitter for Business: 29 Questions (and Answers) About Starting Out
by Beth Harte, Ann HandleySo you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right?
Not only doesn't Twitter make obvious and immediate sense, but it's also marked by ...
- Social Media 101: Use Twitter to Attract Prospects and Engage Customers by Debra Ellis
Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your strategy needs to fit your corporate culture, resources, and customer ...
- Use Search Queries to Save Money and Increase Conversions by Craig Danuloff
Search queries, the exact word or phrases a person types, are a vital clue into the objectives of the searcher and how valuable that person is to your business.
Is each searcher relevant to you? Are all the search queries equally ...
- How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network by William Arruda
Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy ...
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- Leapfrogging for Success: Change the Game via Innovation by Evan Gerber
Marketers these days find themselves increasingly squeezed between a big rock and a very hard place: Their mandate is to demonstrably improve ROI, with reduced budgets, while communicating with skittish audiences that are less inclined to make purchases. Not surprisingly, ...
- Opportunity Rocks: Establishing Your Natural-Search Goals by John Thielmann
Measuring your natural-search performance is definitely a good idea. However, establishing goals for your natural-search program is what will help communicate direction for the program and serve as a guide for measuring overall success.
The challenge lies in establishing realistic goals ...
- Advice to Out-of-Workers: Read This Before You 'Network' With Me by Lori Feldman
Before you ask me to go to work for you, go to work for yourself. When you've implemented the suggestions above, I'm more receptive to helping you connect with your next job opportunity. But I don't have time or inclination ...
- Boost Your Site Traffic (Part 1): 10 SEO Tips for Higher Search Rank
by Kimberly SmithWhere can you get the best ROI in online media? The answer is simple: great search engine rankings. Learn what it takes to push your listing to the top of your category with these latest exclusive tips from search and ...
- Six Free Tools for Online Reputation Management by Daniel Schawbel
Gems of 2008: Online reputation management means tracking your brand and reacting when necessary. Brand monitoring can save you from a potential disaster when someone cites your name in an article that misrepresents you. What's more, it can help you ...
- Six Free Tools for Online Reputation Management by Daniel Schawbel
Do you know what people are saying about you? Online reputation management consists of tracking your brand and reacting when necessary. Sometimes it's tedious. But brand monitoring can save you from a potential disaster. It can also help you proactively ...
- Why Google's New Web Browser Chrome Matters to You by David Felfoldi
Last week Google released Chrome, its new standards-compliant Web browser. But what does that mean to you? Though Google offers a great comic that explains the big changes, it is a bit jargon-heavy and, frankly, long at 32 (comic) pages.
Here's ...
- Google Analytics: Using Metrics to Track and Improve Email Marketing Results by Dan Forootan
Marketing professionals know that careful, accurate, and constant campaign tracking and analysis are just as important as delivery itself. Your email marketing campaigns, integrated with Google Analytics, make this possible—and easier to do than ever before.