Google: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
  Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
  Business Intelligence, Customer Behavior, Data, Digital Marketing, E-Commerce, Email, Google, Google Analytics, Keywords, Landing Pages
• Online Video: 39B Watched, Ad Views Surpass 13B for First Time
  Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore ...
  Advertising, Content, Customer Behavior, Facebook, Google, Research Summaries, Videos, YouTube
• #Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in SocialAngela Natividad
  We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find ...
  Customer Engagement, Digital Marketing, Digital Theory, Facebook, Google, Humor, LinkedIn, Mobile Marketing, Smart Phones, Social Business
• Mobile Minute [Video]: Second Screens, the App Movie, Google GlassAmanda Klohmann
  This week we cover mobile's increasing role as couch potato, its star turn in theaters, and a couple of ways Google Glass adds perspective. All in just over a minute.
  Consumer Electronics, Google, Mobile Marketing, Television, TV, Videos
• Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)Courtney Gibb
  The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Facebook, Google, Search Engine Marketing, SEO, Social Business
• Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkimAngela Natividad
  We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, Pinterest, Presentations
• ComScore's Top 50: Google Nabs No. 1 Spot for Desktop and MobileLenna Garibian
  Google was the top-ranked Web property in February 2013, attracting some 228.1 million total unique visitors via desktop and mobile devices in the US, according to comScore's newly launched Media ...
  Advertising, Facebook, Google, Research Summaries, Websites
• Mobile Minute: Wal-Mart, Native Apps, Android in the EnterpriseSeth List
  Curious about what's new in mobile? We launch a new weekly feature—the Mobile Minute video—by Mutual Mobile, covering news of interest in just a minute (or two).
  B2C, Digital Marketing, Digital Theory, E-Commerce, Google, Mobile Marketing, Technology
• Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B AdsLenna Garibian
  Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February 2013, with Google Sites generating the highest number at 11.3 billion ...
  Advertising, Content, Customer Behavior, Customer Engagement, Facebook, Google, Research Summaries, Videos, YouTube
• Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkimAngela Natividad
  It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with ...
  Advertising, B2B Marketing, B2C, Data, Digital Theory, Facebook, Google, LinkedIn, Social Business, Social Media

Google: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]by Matthew Grant
  "Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of ...
  Blogging, Content, Content Marketing, Corporate Blogging, Google, Marketing Smarts, SEO, Writing
• Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]by Matthew Grant
  Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it ...
  Facebook, Google, Google+, Marketing Smarts, Social Media, Twitter, Videos

Google: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: What Marketers Should Know About GoogleBroadcast on 9/15/2011 with Maile Ohye
  Learn the latest about Google Search and the evolving search landscape from the source. Google's Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site.
  Google, Marketing Smarter, Marketing Tips, Search Engine Marketing, Website Design, Websites
• MarketingProfs Makeover: Optimizing Content for SEOBroadcast on 12/9/2010 with Heather Lloyd-Martin
  Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site.
  Copywriting, Google, Keywords, Marketing Tips, SEO, Web Content, Writing
• Turbocharge Your Google AdWords and Other Paid Online Media CampaignsBroadcast on 7/1/2010 with Bill Leake
  Learn solid tactics that you can use to put a new pep in your pay per click step. Insights and concepts will be illustrated with real examples of companies like yours. You'll leave with sharp ideas that you can implement right away, and an opportunity to achieve double, if not triple, digit improvements in your monthly PPC campaigns.
  Google, Marketing Strategy, PPC Campaigns, ROI, Search Engine Marketing
• Today's Top Five SEO EssentialsBroadcast on 3/11/2010 with Janet Driscoll Miller
  Don't have the time or money to thoroughly search optimize your website? Learn what's absolutely critical to your SEO success.
  Google, Links, Marketing Tips, Search Engines, SEO, Web Content, Web Copy, Website Design
• Bing Isn't Google: The Differences That Matter for Search MarketingBroadcast on 2/18/2010 with Janet Driscoll Miller
  What should you do to best optimize your website for Bing that you aren't already doing for Google?
  Google, Measurement, Metrics, New Media, Search Engine Marketing, Search Engines, Website Design, Websites
• You 2.0: Measuring (and Improving) Your Personal Brand on the WebBroadcast on 6/12/2009 with William Arruda
  Go to Google right now and do a search on your name. That's the first impression many people will have of you! Do you like what you see?
  Career Management, Google, Measurement, Personal Branding
• It's All About the Click: Fundamentals of Paid Search MarketingBroadcast on 6/4/2009 with George Seybold
  Paid search, or Pay-Per-Click (PPC), marketing isn't new. But what do you need to know if you're just getting started?
  Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• Advanced Tactics in SEO: Part Art, Part ScienceBroadcast on 3/27/2008 with Stephan Spencer, Rand Fishkin
  Ever wonder what the SEO pros know that you don't? What search engine optimization tools they use every day that you don't even know exist? Take your SEO skill set to the next level, even if you're already a savvy search marketer.
  Blogging, Google, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Networking, Website Design
• Google, The Secret Weapon for Career SuccessBroadcast on 11/17/2006 with William Arruda
  In this web seminar, you will learn the secrets to building and maintaining stellar Google results. You’ll learn how to build your brand on-line so you can build a powerful reputation and expand your professional success.
  Career Management, Google, Job Search, Marketing Tips, Personal Branding
• Getting Google to Love Your Website . . . AgainBroadcast on 9/28/2006 with Stephan Spencer, Brian Klais
  Have you been keeping up? Does Google still love your website as much as it did several years ago? Or has it found a new love? Your site can get back in Google's favor, once you understand what Google is looking for, this seminar will show you how.
  Google, ROI, Web Copy, Website Design, Websites

Google: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Monetize Your Website with Google Ad SenseReleased on 1/25/2013 with Chloe Spencer
  In just 10 minutes, you'll discover important tips on how to get your site approved by Google.
  Ad Copy, Advertising, Digital Marketing, Google, Interactive Marketing, Marketing Strategy, Marketing Tips, Take 10, Websites
• Take 10: How to Create Custom URLs for Better Campaign TrackingReleased on 10/5/2012 with Dan Soschin
  In just 10 minutes, you'll learn how to create custom URLs for your campaigns that will improve your Google Analytics tracking tenfold and, ultimately, improve your campaign performance.
  Digital Marketing, Google, Interactive Marketing, Landing Pages, Measurement, Metrics, ROI, Take 10
• Take 10: How to Create a Simple Lead Generation Form in Google DocsReleased on 12/16/2011 with Christine B. Whittemore
  In just 10 minutes, learn how to create a basic lead-generation form in Google Docs. Along the way, you'll discover how to set up an enticing offer, how to get the form in front of people, and, most importantly, how to measure the results.
  Email Lists, Google, Inbound Marketing, Lead Generation, Take 10
• Take 10: Five Steps to Creating & Registering a Site MapReleased on 6/10/2011 with Janet Driscoll Miller
  In this Take 10, search engine optimization expert Janet Driscoll Miller guides you along the important path of creating a site map. She walks you through the process of creating and registering your site map, then verifying your site with Bing and Google.
  Google, Marketing Tips, Take 10, Website Design, Websites
• Take 10: How to Put Your Business on the Map With Google PlacesReleased on 4/22/2011 with Janet Driscoll Miller
  In this Take 10, search engine optimization expert Janet Driscoll Miller explains how to get your brick and mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps.
  Advertising, Google, Marketing Tips, SEO, Take 10, Websites
• Take 10: How to Reverse Engineer Your Competitors’ Customer ListReleased on 4/15/2011 with Scott Swigart
  In this Take 10 webcast, competitive intelligence expert Scott Swigart explains how you can gather data from a variety of public information sources, such as Google and LinkedIn, and then connect the dots to gain insight into who your competition's customers actually are.
  Google, Job Search, LinkedIn, Market Research, Social Media, Take 10
• Take 10: How to Set Up a Multivariate Experiment in Google Website OptimizerReleased on 4/8/2011 with Janet Driscoll Miller
  In just 10 minutes, SEO expert Janet Driscoll Miller guides you through the process of setting up a multivariate test using Google Website Optimizer.
  Google, Landing Pages, SEO, Take 10, Testing, Web Analytics, Website Design
• Take 10: How to Set Up an A/B Experiment in Google Website OptimizerReleased on 3/4/2011 with Janet Driscoll Miller
  In this Take 10 webcast, optimization expert Janet Driscoll Miller walks you through how to set up an A/B experiment in Google Website Optimizer. She demonstrates each step in the process.
  Google, Landing Pages, Marketing Tips, Online Marketing, Take 10, Testing, Website Design
• Take 10: Google Tools the Pros Use for Advanced Competitive ResearchReleased on 12/10/2010 with Sean Campbell
  Take a quick tour of the advanced Google tools the pros use to guide their online research, gather insight on competitors, and get a solid read on the state of the industry in this Take 10 presentation by market research specialist Sean Campbell.
  Google, Keywords, Market Research, Measurement, Metrics, Take 10, Web Analytics
• Take 10: Dig up the Good Stuff About Your Competitors Using GoogleReleased on 11/19/2010 with Sean Campbell
  In this Take 10 webcast, market research specialist Sean Campbell outlines some of the basic search modes you can use to save time and push the good stuff to the top.
  Google, Market Research, Take 10, Websites

Google: Marketing downloads for the busy professional

• Using Google as a Research Tool
  This in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.
  Google, Market Research, Search Engines