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The New Business Development Ecosystem

Presenter:
Mark O'Brien
Moderator:
Jennifer Kelly
Broadcast:
Thu., Aug 15, 2013, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)

With the advent of conversion-focused websites and mass adoption of CRM and marketing automation, business development has changed and improved in a surprisingly quick and permanent way.

This PRO seminar will examine the three primary components of the new business development ecosystem: the conversion-focused website, marketing automation, and CRM. We'll discuss what roles each component is responsible for, how they should be used individually, and how they should be integrated for optimal results.

Presenter

Mark O'Brien is the president of Newfangled, a web development company that has been helping marketers plan and build websites for their firms since 1995. Mark speaks regularly at marketing events for MarketingProfs, HOW, Recourses, Win Without Pitching, and Second Wind, among others. Mark's first book, A Website That Works: How Marketing Agencies Can Create Business Generating Sites, was recently published by RockBench Publishing.

Who Should Attend?

The ideal attendee is in a decision-making marketing role at a mid-sized business or marketing agency.

What Will You Learn?

  • How your SMB should rely on your site, CRM, and marketing automation
  • What each of the three components require from your business in order to deliver the most value
  • Learn how to properly integrate the three components so that marketing and sales are getting what they need, where they need it

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