CRM: How-to articles covering the latest marketing tactics, tips, and strategies.
Five Days to a More Focused CRM StrategyAnita HolleyTime is not just money, it's a factor in the efficiency of your CRM strategy. Here are five ways you can have a more productive day with your CRM—one for ...
Five Steps to Highly Effective Social-Mobile CampaignsAndy LombardAs a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection ...
Work Smarter, Not Harder, With Marketing AutomationAdam BlitzerWhether you're completely new to marketing automation or already approaching pro status, there are several things you can and should be doing. Here are a few ways to integrate and ...
Four Foundational Elements of Marketing Analytics SuccessMark EmondA lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant ...
B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't MissVince Stuntebeck, Trevor JonesThe retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 6)Sid SmithDo you need a customer relationship management system to do lead nurturing? The short answer: A good CRM system is critical for getting all the value possible from your lead ...
Keeping Loyal Customers Loyal"The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog. So how do ...
Social Media Is Not Social CRM, but It Can Be With These Five StepsPatrick DorseySocial media success is not just about gaining followers or "Likes." You need to track how many followers buy your products or subscribe to your services. Learn five steps to ...
Don't Introduce Yourself to a Customer You've Already MetHow is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? According to Allison ...
Get 'Em While They're Hot: Six Ways to Maximize Lead ConversionSammy JamesAre you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.
CRM: Online seminar broadcasts from the best minds in marketing
- The New Business Development EcosystemBroadcast on 8/15/2013 with Mark O'BrienThis PRO seminar will examine the three primary components of the new business development ecosystem: the conversion-focused website, marketing automation, and CRM.
- How to Harness Big Data for Your B2B CRM EffortsBroadcast on 12/13/2012 with Cyndi W. GreenglassThis PRO seminar will teach you all about big data and provide you with a road map that you can use to capitalize on the opportunities it presents.
- Customer Experience Intensive: What CEM Means for Your Brand and Your MarketingBroadcast on 4/30/2009 with Leigh Duncan-DurstGet past the hype and take a pragmatic look at customer experience management.
- Web Analytics All Over Again: What's Old, New, Tried and TrueBroadcast on 10/20/2005 with Jim SterneFrom the stories of these successful companies, you will learn practical approaches you can apply in your Web organization, taught by Jim Sterne, a leading Web analytics consultant and Senior Contributor to MarketingProfs.
CRM: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Get Your LinkedIn Contacts Into Your CRM SystemReleased on 7/16/2010 with Jason AlbaLearn how to use LinkedIn's export tool to get your first-degree contacts out of LinkedIn, clean up the exported data, and import the contacts into your CRM system.
CRM: Marketing downloads for the busy professional
- Marketing Automation Management: Basics and Best PracticesMarketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.