Marketing Resources: CRM

• Get 'Em While They're Hot: Six Ways to Maximize Lead Conversionby Sammy James
  Are you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.
  More articles on CRM, Email Marketing, Lead Generation, Lead Nurturing, Sales
• How a CMS Can Help Your SEO Effortsby Dave Ross
  A content management system is not a search engine optimization (SEO) magic bullet, but it can make the SEO job less painful. Learn how today's tools make it easy to automate the important tasks of SEO management.
  More articles on Content, Creativity, CRM, SEO
• The Power of Customer Feedbackby Carolyn Hall
  Don't keep your marketing insight languishing in a silo, away from your core business processes. The technology exists to generate real business value from this often-untapped information, so take advantage of the chance to link knowledge about your customers to ...
  More articles on Collaboration, CRM, Customer Engagement, Customer Experience, Personalization
• How Vulnerable Are You to Customer Defection?by Laura Patterson
  Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.
  More articles on CRM, Customer Acquisition, Customer Loyalty, Customer Relationships, Marketing Tips, Measurement, Segmentation, Targeting
• Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)by Sean Howard
  If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? Do your social CRM measurement tools tell you anything?
  More articles on CRM, Customer Relationships, Marketing Tips, Measurement, Social Media
• What Is Marketing Automation, and Why Does It Matter to You?by Jep Castelein
  A new type of online marketing system, marketing automation has recently become popular. What is it, how does it work, and—most important—should you adopt it? Not all companies should. But if yours is among those that could benefit from marketing ...
  More articles on CRM, Email Campaigns, Lead Generation, Marketing Smarter, Metrics, Online Marketing, Web Analytics
• Tap the Power of Customer Feedbackby Carolyn Hall
  In 2010, there is no excuse for keeping your marketing insight languishing in a silo, away from your core business processes. Thanks to today's Web-based technologies, you have an unprecedented number of opportunities to generate real business value from such ...
  More articles on Brand Loyalty, Collaboration, CRM, Customer Engagement, Surveys
• The Brave New World of the Engaged Webby AJ Harring
  We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged Web," a new world where passive websites have been replaced ...
  More articles on Collaboration, CRM, Customer Engagement, Customer Experience, Social Media, Web 2.0, Websites
• Real Marketing Analytics for B2B Lead Generationby Lisa Cramer
  Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads ...
  More articles on B2B Marketing, CRM, Landing Pages, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Smarter, Metrics, ROI
• The New Direct Mail: Five Tips to Turn Print Campaigns Into Goldby Randy Spurrier
  Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail.
  More articles on CRM, Customer Engagement, Direct Marketing, Marketing Tips, Personalization, Segmentation, Targeting
• Reading Your Buyers' Digital Body Language: A How-To Guideby Steve Woods
  Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing ...
  More articles on Channel Marketing, CRM, Customer Behavior, Digital Marketing, Marketing Analytics, Marketing Tips, Metrics, Sales
• Extending and Enhancing Closed-Loop Marketing via the Mobile Channelby Stephan Dietrich
  While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather than turned off, by mobile messages. The mobile medium has achieved ...
  More articles on Channel Marketing, CRM, Customer Experience, Marketing Tips, Mobile Marketing, SMS, Targeting
• Bridging the Gap Between Email Marketing and CRMby Drew Adams
  Integrating your email marketing application and your internal databases will take time and planning. Start by selecting an email marketing application along with an open CRM application. In doing so, you will increase efficiency and ROI by bringing these powerful ...
  More articles on CRM, Email Marketing
• MarketingProfs 'Classic Truths': How Do I Love Thee? Building a B2B Relationship to Last a Lifetimeby Allen Weiss
  With the emphasis recently on customer relationship management (CRM), it seems there's a customer love-fest in the making. It's an orgy, almost: Every company wants a close relationship with me, and they want one with you, too. They want close ...
  More articles on B2B Marketing, CRM, Customer Relationships, Customer Service
• Lies, Damn Lies, and Dashboards, Part 1: CRM Reporting and the Wrench in the Lead Machineby Su Doyle
  Watching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in lead flow. But like savvy investors, savvy marketers need to do the legwork to understand what's really being measured—before getting ...
  More articles on Collaboration, CRM, Lead Generation, Marketing Dashboards, Metrics, Sales, SMS
• Wired for Winning Loyaltyby Jill Griffin
  More articles on Brand Ambassadors, CRM, Customer Engagement, Interactive Marketing, Mobile Marketing, Personalization, Word of Mouth
• How to Implement a Winning Segment Strategyby Steve Bassill
  Have you learned the best way to identify and serve customers in your target segments? Segmentation could be the marketing tool that sets your company apart from the competition. Get the full story.
  More articles on CRM, Customer Engagement, Customer Service, Segmentation, Targeting
• Customer Experience Management vs. Customer Relationship Managementby Leigh Duncan-Durst
  Many companies equate Customer Experience Management with Customer Relationship Management. But they are not the same. So what's the difference between them? And why is it important to understand the difference?
  More articles on CRM, Customer Engagement, Customer Relationships, Marketing Inspiration
• What Your Worst Customers Teach You About Loyaltyby Jill Griffin
  Customers—even bad ones—are our best loyalty teachers. In fact, the lessons gleaned from "problem" customers are often rich and long-lasting. Consider the following less-than-ideal customer types and some of the loyalty-making insights they provide. You might recognize some of these ...
  More articles on Collaboration, CRM, Customer Acquisition, Customer Behavior, Customer Retention, Sales
• Five Ways Technology Can Boost Profitabilityby Christopher Doran
  The good news is that the technology that allows you to market via the Internet is far from reaching its full potential. Much of the early energy in online marketing was spent finding ways to distribute marketing messages in new ...
  More articles on CRM, Customer Behavior, High-Tech Marketing, Lead Generation, Lead Quality, Online Marketing, Websites

See all 46 marketing articles related to CRM

• A Social Platform That Serves Your Team Members One at a Time
  There are plenty of internal computer platforms that promise to make employees more efficient: standalone CRMs, heavy-handed intranets and project management software that needs managing all on its own. Then ...
  More articles on Collaboration, Community, CRM
• Don't Introduce Yourself to a Customer You've Already Met
  How is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? According to Allison ...
  More articles on CRM, Customer Engagement, Customer Relationships
• Lead Nurturing: What Can It Do For You? [Slide Show]by Elle Woulfe
  Marketing automation facilitates real-time, one-to-one conversations with prospects based on their actions. But before you automate, be sure to tackle these four elements to maximize your lead-nurturing efforts.
  More articles on B2B Marketing, CRM, Lead Nurturing
• Four Tips for Making Chatter Into a CRM Power Tool
  Salesforce.com has released a beta of Salesforce Chatter, its "real-time collaboration cloud" that offers sales teams "a brand-new way to collaborate with people at work." So what exactly does Chatter ...
  More articles on B2B Marketing, CRM, Sales
• Law and Order Must Prevail
  You have an HR handbook, departmental training materials and documented procedures. But do you have standards and rules for your marketing and sales database? That's the question Lauren Kincke asks ...
  More articles on B2B Marketing, CRM, Sales
• Use That CMS for Better CRM
  "Ultra-Web-savvy marketers are doing great experiments with social-networking platforms, community forums, and the like," says AJ Harring in a recent article at MarketingProfs. But there's one hitch: Few of their ...
  More articles on CRM, Customer Behavior, Customer Engagement, Websites
• 18 Use Cases That Show Business How to Finally Put Customers Firstby Jeremiah Owyang
  Over the last six months, I’ve been working closely with Ray Wang, who is well known as an expert in the Customer Relationship Management space. With my focus on social ...
  More articles on CRM, Customer Relationships, Social Media
• Companies Embrace SaaS for CRM
  As companies continue to embrace software-as-a-service (SaaS) for the most strategically critical applications in their businesses, 52% say they are deploying SaaS for customer relationship management (CRM), making it the ...
  More articles on CRM, Research Summaries
• They Like Us! They Really Like Us!
  Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
  More articles on Branding, Community, CRM, Interactive Marketing, Social Media, Twitter
• You've Come a Long Way, Baby
  "The use of mathematics in marketing seems to be one of the hot topics today," begins a post at The DoubleThink blog. "But is it that new? Not really." The ...
  More articles on CRM, Marketing Analytics, Measurement
• Walk the Walk, Evangelists
  "Evangelism" is the catchword of the day. Companies are diligently turning their customer-service reps into "evangelists." How precious. But is there something behind this movement? Is evangelism actually taking CRM ...
  More articles on CRM, Customer Behavior, Customer Engagement, Customer Relationships, Twitter

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CRM case studies, deconstructing real life examples and illustrating lessons learned

• How AAA Went to Where Its Members Needed Help: Social Media Sitesby American Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
  More case studies on Community, CRM, Customer Engagement, Keywords, Non Profits, Smart Phones, Social Media, Twitter

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CRM online seminar broadcasts from the best minds in marketing

• Customer Experience Intensive: What CEM Means for Your Brand and Your MarketingBroadcast on 4/30/2009 11:00:00 AM
  More seminars on Branding, CRM, Customer-Centric, Customer Experience, Marketing Strategy, Marketing Tips
• Web Analytics All Over Again: What's Old, New, Tried and TrueBroadcast on 10/20/2005 11:00:00 AM
  More seminars on Collaboration, CRM, Management, Marketing Tips, Measurement, Segmentation, Web Analytics

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CRM Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Get Your LinkedIn Contacts Into Your CRM SystemReleased on 7/16/2010 10:00:00 AM
  More Take 10 on Community, CRM, Customer Relationships, LinkedIn, Marketing Tips

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CRM marketing downloads for the busy professional

• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  More tools on Case Studies, Collaboration, CRM, Lead Generation, Market Research, Marketing Tips, Sales

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