CRM: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Foundational Elements of Marketing Analytics SuccessMark Emond
  A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant ...
  CRM, Customer Acquisition, Customer Insight, Data, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Operations, Measurement, Metrics
• B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't MissVince Stuntebeck, Trevor Jones
  The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
  B2B Marketing, Business Intelligence, CRM, Customer Acquisition, Customer Behavior, Customer Insight, Customer Relationships, Customer Retention, Marketing Strategy, Measurement
• Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 6)Sid Smith
  Do you need a customer relationship management system to do lead nurturing? The short answer: A good CRM system is critical for getting all the value possible from your lead ...
  CRM, Customer Acquisition, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Sales
• Keeping Loyal Customers Loyal
  "The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog. So how do ...
  CRM, Customer Loyalty, Email Campaigns
• Social Media Is Not Social CRM, but It Can Be With These Five StepsPatrick Dorsey
  Social media success is not just about gaining followers or "Likes." You need to track how many followers buy your products or subscribe to your services. Learn five steps to ...
  CRM, Customer Relationships, Social Media
• Don't Introduce Yourself to a Customer You've Already Met
  How is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? According to Allison ...
  CRM, Customer Engagement, Customer Relationships
• Get 'Em While They're Hot: Six Ways to Maximize Lead ConversionSammy James
  Are you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.
  CRM, Email Marketing, Lead Generation, Lead Nurturing, Sales
• Lead Nurturing: What Can It Do For You? [Slide Show]Elle Woulfe
  Marketing automation facilitates real-time, one-to-one conversations with prospects based on their actions. But before you automate, be sure to tackle these four elements to maximize your lead-nurturing efforts.
  B2B Marketing, CRM, Lead Nurturing
• How a CMS Can Help Your SEO EffortsDave Ross
  A content management system is not a search engine optimization (SEO) magic bullet, but it can make the SEO job less painful. Learn how today's tools make it easy to ...
  Content, Creativity, CRM, SEO
• The Power of Customer FeedbackCarolyn Hall
  Don't keep your marketing insight languishing in a silo, away from your core business processes. The technology exists to generate real business value from this often-untapped information, so take advantage ...
  Collaboration, CRM, Customer Engagement, Customer Experience, Personalization

CRM: Online seminar broadcasts from the best minds in marketing

• How to Harness Big Data for Your B2B CRM EffortsBroadcast on 12/13/2012 with Cyndi W. Greenglass
  This PRO seminar will teach you all about big data and provide you with a road map that you can use to capitalize on the opportunities it presents.
  CRM, Customer Relationships, Integrated Marketing, Marketing Strategy
• Customer Experience Intensive: What CEM Means for Your Brand and Your MarketingBroadcast on 4/30/2009 with Leigh Duncan-Durst
  Get past the hype and take a pragmatic look at customer experience management.
  Branding, CRM, Customer-Centric, Customer Experience, Marketing Strategy, Marketing Tips
• Web Analytics All Over Again: What's Old, New, Tried and TrueBroadcast on 10/20/2005 with Jim Sterne
  From the stories of these successful companies, you will learn practical approaches you can apply in your Web organization, taught by Jim Sterne, a leading Web analytics consultant and Senior Contributor to MarketingProfs.
  Collaboration, CRM, Management, Marketing Tips, Measurement, Segmentation, Web Analytics

CRM: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Get Your LinkedIn Contacts Into Your CRM SystemReleased on 7/16/2010 with Jason Alba
  Learn how to use LinkedIn's export tool to get your first-degree contacts out of LinkedIn, clean up the exported data, and import the contacts into your CRM system.
  Community, CRM, Customer Relationships, LinkedIn, Marketing Tips, Take 10

CRM: Marketing downloads for the busy professional

• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  Case Studies, Collaboration, CRM, Lead Generation, Market Research, Marketing Tips, Sales