CRM: How-to articles covering the latest marketing tactics, tips, and strategies.
Marketing Video: Make Sales and Marketing a Power CoupleBen LemmersWhen Marketing and Sales can move beyond their differences and become a power couple, they have the ability to optimize their value and synchronize their efforts. And the company wins.
Four Practical Segmentation Tips for B2B MarketersEd KingHere are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.
Five CRM Systems Your Salespeople Will Actually Use (Article 2 of 2)Luke WallaceThese five CRM systems offer an optimal combination of the features and functions salespeople want most in CRM software.
Five CRM Systems Your Salespeople Will Actually Use (Article 1 of 2)Luke WallaceMost salespeople don't like using CRM systems. They'd much rather be talking with prospects than learning difficult software and entering volumes of data. In article 1, we discuss what salespeople ...
The 10 Most Popular CRM ProductsAyaz NanjiWhat are the most popular sales and marketing customer relationship management (CRM) software products on the market?
Four Tips for Marketing Live Events in the Era of SMACKristina WallenderFour technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, ...
How Businesses Choose and Use CRM SoftwareAyaz NanjiThe most important factors that influence the purchase of customer relationship management (CRM) software are functionality and ease of use, according to a recent report from Capterra.
Put the 'Person' in Personalization in Five StepsRoz LemieuxHow can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help.
How to Track Your Tradeshow ROIPeter SymondsFrom renting floor space to designing and building your booth, tradeshow costs can quickly add up—into a five-figure sum. Which is why it's essential to also measure how much you ...
Planning Your Marketing? Don't Forget These FundamentalsSusan SolomonYour marketing plan (and accompanying budget) defines the body of work you carry with you for at least 12 months—everything you do on the job. And, if you do it ...
CRM: Online seminar broadcasts from the best minds in marketing
- The New Business Development EcosystemBroadcast on 8/15/2013 with Mark O'BrienThis PRO seminar will examine the three primary components of the new business development ecosystem: the conversion-focused website, marketing automation, and CRM.
- How to Harness Big Data for Your B2B CRM EffortsBroadcast on 12/13/2012 with Cyndi W. GreenglassThis PRO seminar will teach you all about big data and provide you with a road map that you can use to capitalize on the opportunities it presents.
- Customer Experience Intensive: What CEM Means for Your Brand and Your MarketingBroadcast on 4/30/2009 with Leigh Duncan-DurstGet past the hype and take a pragmatic look at customer experience management.
- Web Analytics All Over Again: What's Old, New, Tried, and TrueBroadcast on 10/20/2005 with Jim SterneFrom the stories of these successful companies, you will learn practical approaches you can apply in your Web organization, taught by Jim Sterne, a leading Web analytics consultant and Senior Contributor to MarketingProfs.
CRM: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Use Your CRM Data to Boost Advertising ROIReleased on 4/1/2016 with Joseph KerschbaumIn just 10 minutes, you'll learn how to boost your return on advertising spend (ROAS) by leveraging the data you already have. We'll cover practical tips on how to segment your CRM lists, upload them into Google AdWords and Facebook advertising, and use them to help you expand and refine your campaigns.
- Take 10: How to Get Your LinkedIn Contacts Into Your CRM SystemReleased on 7/16/2010 with Jason AlbaLearn how to use LinkedIn's export tool to get your first-degree contacts out of LinkedIn, clean up the exported data, and import the contacts into your CRM system.
CRM: Marketing downloads for the busy professional
- A Step-By-Step Guide to Marketing Automation SuccessIn this 24-page guide, you'll learn step-by-step what to do to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results.
- Marketing Automation Management: Basics and Best PracticesMarketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.