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Marketing Articles: Advertising

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  • by Allen Weiss
    Everyone says Michael Dell is a Visionary. But what is a visionary? In this SoapBox, we argue that Dell is great at implementation, but the marketing strategy is an old one. more
  • by Allen Weiss
    Learn how to think more critically about research in internet consumers by examining the latest research. more
  • by Allen Weiss
    The Super Bowl in 2000 was the beginning of a flood of ads. Everyone was looking for a smash. But we were looking at them from a marketing-oriented way. Again, let's get past the hype. more
  • by Allen Weiss
    Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating? more

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