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Marketing Articles: Advertising

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  • by Allen Weiss
    Learn how to think more critically about research in internet consumers by examining the latest research. more
  • by Allen Weiss
    The Super Bowl in 2000 was the beginning of a flood of dot.com ads. Everyone was looking for a smash. But we were looking at them from a marketing-oriented way. Again, let's get past the hype. more
  • by Allen Weiss
    Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between between advertising and sales that online advertising is apparently not demonstrating? more

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