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- Glamorous or not, a lot of money is spent on trade advertising. And a lot of it is wasted. more
- Over the years, celebrity endorsers have been involved in many different kinds of scandals, including illegal drug use, shoplifting, steroid use, posing in the nude, and being stabbed. What's a company to do? more
- During tough times, should you continue advertising? Is it smart? Do your customers want to hear from you? Can you afford to keep talking? more
- A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs? more
- With sex, first you have to decide whether you want to do it. And if so, how far you want to go. more
- How do you go back to selling cars, clothes and computers after the attacks on America? more
- Taking a cue from the porn industry, X10.com is using a campaign to skyrocket traffic ratings. But can blanketing the web be too much? more
- We usually think about words and pictures to help drive sales. What about color, sound and other things that can also be used? We'll tell you what research has revealed. more
- Internet advertising and banner ads are in the news these days. Here's an article we ran last year that gives our opinion on this hot topic. more
- Marketing on the internet is no different than traditional marketing, at least that's our view. more
- Everyone says Michael Dell is a Visionary. But what is a visionary? In this SoapBox, we argue that Dell is great at implementation, but the marketing strategy is an old one. more
- Learn how to think more critically about research in internet consumers by examining the latest research. more
- The Super Bowl in 2000 was the beginning of a flood of dot.com ads. Everyone was looking for a smash. But we were looking at them from a marketing-oriented way. Again, let's get past the hype. more
- Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating? more
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