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Words That Work for Audio: A Little Sound Advice

by Suzan St Maur

Writing
What words work in audio? Suzan has been hired to rewrite too many terrible audio scripts to feel confident that the uninitiated marcommer can achieve perfection -- without some help. more
The Hippie Days Are Gone

by Gerry McGovern

Writing
ust like the 1960s, the '90s are over. From free love to free information, it was all quite a ride. Now, the Web is growing up. It's time for definition, time for metrics, time for standard processes. more
7 Nitty-Gritty Tips To Publish A Monthly E-newsletter

by Debbie Weil

Writing
If publishing a regular email newsletter is becoming a chore, listen up for seven nitty-gritty tips from the trenches. more
The Next Shiny Thing

by Kim MacPherson

Writing
What's new and cool in the email space? Animation? Flash? Video and voiceovers? Some other hip and sexy technique to grab eyeballs? Put the glitz aside. Would you believe...there's nothing more effective than really knowing your audience? In email marketing, it's more effective than anything else -- even the ... more
Songs in the Key of Success

by Dana Blankenhorn

Writing
Contrary to what you read in the newspapers, a lot of e-commerce and content Web sites are finding success in 2002. Each success teaches a different lesson. But all the lessons have some definite elements in common. more
What To Do With What You’ve Got: Using Testimonials Effectively (Part 2)

by David Frey

Writing
Previously, the author talked about everything you always wanted to now about securing customer testimonials. But once you have them in hand, it’s what you do with them that really counts. more
5 Simple Techniques To Draw Traffic

by Lomit Patel

Writing
You’ve been working on your brand new web site for months — the graphics look great, it’s user-friendly, easy to navigate, takes your prospects where you want them to go, and so on. Now you have to get qualified visitors to your site, and (more importantly) keep them coming back. ... more
Back to Me: Why You Should Talk About Yourself

by Claudia Temple

Writing
There’s a little Web secret that can help you kick off relationship-building with a visitor’s first stop at your site. Tuck some personal stuff in the nooks and crannies on your site. more
10 Steps to Successful Link Building

by Craig Fifield

Writing
Based on the links pointing to your site, the search engines either increase or decrease how relevant your site is for particular keyword searches. Obviously, you want to increase your site's relevancy, right? more
The One True Secret of Email Marketing

by Ann Handley

Writing
In our combined years of experience, we’ve discovered quite a bit about what works, and what doesn’t, in the email marketing arena. More than that, we’ve also divined the true secret of marketing via electronic mail. more
First Impressions Count with Email Marketing

by Mark Brownlow

Writing
If you're going to get the an email relationship off on the right footing, then you need to be making a positive impression before your customers are even signed-up on your list. more
One Proven Way to Triple Your Conversion Rate

by Debbie Weil

Writing
Would you believe a simple home page makeover can convert visitors into buyers? Here's how. more
Email Marketing Isn't Just About Email

by Mark Brownlow

Writing
The English poet John Donne (of "for whom the bell tolls" fame) wrote that "no man is an island." Nor is any email campaign. more
Mind Your Language

by Charlie Taylor

Writing
Despite the growing globalization of the Net, most big multinationals fail when it comes to dealing in languages other than English. more
Content and Copy: Why They Should Work Together

by Ann Handley

Writing
There are still organizational and historical divisions between the creation of copy and content on many sites today. But it's time to break down those barriers. more
Catching the Online Newbie

Writing
Each day, thousands of people are going online for the first time. "Great!" you might say. "That means more visitors to my site." But will it really? more
Recognition, Not Recall

by Chris O'Leary

Writing
When you were in college, did you prefer essays or multiple choice exams? One is easier than the other, and this has implications for marketing. more
Feed the Need

Writing
Whatever you think about our need for instant gratification, if you want your online business to succeed, you've got to play by the rules your customers set up. more
Ode to Creativity - Marketing on a Budget

by Kimberly McCall

Writing
Still out of cash..use your creativity! Here are some ideas to get you going. more
9 Tips for E-Marketing to Teens

by Wendy Comeau

Writing
I wasn't even spelling "cool" right when I began to understand e-marketing to teens. Here's what you can learn too. more
Would You Trust This Face

Writing
Sucessful e-commerce appears to depend on trust. But how do you design your web presence to enhance consumer's trust? Here are some fiindings on usability's association with feelings of trust and security. more