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Video Marketing Tutorials: Customer Behavior

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  • Take 10: How to Create Calls-to-Action That Drive Conversions
    Released on Feb 20, 2015 with Kath Pay
    In just 10 minutes, we'll reveal the secrets to creating a call-to-action that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAS into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy. more
  • Take 10: What's in it for Them? Crafting a Compelling Value Proposition
    Released on Oct 18, 2013 with Corey Eastman
    In just 10 minutes you'll learn how to identify who your ideal customer really is, and what your unique value proposition should be in order to achieve product-market fit. more
  • Take 10: How to Motivate Your Customers to Take Action
    Released on Mar 15, 2013 with Ruth P. Stevens
    In just 10 minutes, you'll learn how to communicate best with your customers and motivate them to take action. more
  • Take 10: How to Convince People to Take Action for Your Cause
    Released on Mar 30, 2012 with Katya Andresen
    In just 10 minutes, you'll learn how to make your cause stand out by making it relatable; compelling donors to take action. more
  • Take 10 Author Series: How to Enchant and Engage Your Customers
    Released on Nov 11, 2011 with Guy Kawasaki
    In this Take 10 Author Series webcast Guy Kawasaki walks you through the steps for building enchanting relationships. He talks about the importance of fast, flat, and frequent communication. more
  • Take 10: 5 Rules for Creating Powerful Calls-to-Action
    Released on Aug 26, 2011 with Doug Metzgar
    In this Take 10 tactical webcast, you'll be guided through a checklist of must-haves for creating calls-to-action that convert. more
  • Take 10: How to Deal With Negative Comments on Facebook
    Released on Aug 19, 2011 with Paul Chaney
    During this 10-minute tactical webcast, you'll learn how to manage comments from your Facebook Page's admin panel, filter out certain words or phrases, and set permissions on what fans can and cannot post. more
  • Take 10: How to Build a Better, Smarter Email List
    Released on May 20, 2011 with Michael Miller
    In this Take 10, Michael Miller, author of The Ultimate Web Marketing Guide, takes you through the steps of building an email list, including where (and how) to get the right folks on it. He also offers suggestions for providing an email preference center for subscribers. more
  • Take 10: 9 Ways to Make Your Webinars Start Strong and Finish Big
    Released on Apr 1, 2011 with Shelley Ryan This online marketing seminar received 5 star(s)
    In just 10 minutes, Shelley Ryan of Killer Webinars offers down-to-earth advice on getting your webinars off to a strong start, keeping them engaging, and ending them with focus and style. What's more, she tells you exactly what openings and closings are bound to put attendees to sleep—and which ones will keep them listening. more
  • Take 10: How to Monitor Conversations with Free Online Tools
    Released on Mar 25, 2011 with Douglas Metzgar This online marketing seminar received 5 star(s)
    In this short webcast, community marketing principal Douglas Metzgar demonstrates how you can monitor conversations online for free. more
  • Take 10: Discover What Your Competition is Worried (and Excited) About
    Released on Jan 7, 2011 with Scott Swigart This online marketing seminar received 2 star(s)
    Let competitive intelligence expert Scott Swigart show you the way as he explains which sources to tap, what types of information to look for, and how to corroborate your findings when researching publicly traded companies. more
  • Take 10: How to Write the Perfect Email Marketing Subject Line
    Released on Sep 3, 2010 with Stephanie Miller This online marketing seminar received 4.5 star(s)
    Presenter Stephanie Miller, vice president of Market Development for Return Path, gives you valuable tips for learning how to build great subject line writing into your process in five steps. It's hard work to get a great subject line every time. These five steps are so simple they are almost deceptive—just like a brilliant subject line. more
  • Take 10: How to Set Up Website Profiles in Google Analytics
    Released on Aug 27, 2010 with Justin Cutroni This online marketing seminar received 3.5 star(s)
    As the old saying goes: "Garbage in, garbage out." We don't want to fill Google Analytics with garbage or it will be useless when it comes time for analysis. In this Take 10 Justin Cutroni will walk you through some of the basic settings in Google Analytics to help make sure your data is correct and useful. more
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