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  • 'Don't Chase the New, Innovate the Old': Four Lessons From Nike

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding.

  • Understanding the Tools of Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be?

  • The 10 Most In-Demand Companies on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Amazon is the company US professionals on LinkedIn most want to work for, according to recent research from the social network.

  • 14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well.

  • The Small Business Guide to Facebook Insights [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page.

  • Online Marketers: The Next Big Trend in Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February.

  • Three Tests That Can Save Your Marketing Personalization Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.

  • Three Steps to Effective Customer Content and Lasting Sales-Marketing Relationships

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.

  • What You Need to Know to Livestream Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and e-commerce efforts.

  • What GDPR Means for Marketers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Half of marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more difficult, according to recent research from Act-On.

  • Five Customer Habits to Keep in Mind When Creating Your Online Shop

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Your customers drive your business, so consider their habits when you're setting up your e-commerce site.

  • Social Media as the New E-Commerce Platform [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.

  • The Demographics and Motivations of Amazon Shoppers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon.

  • A Smarter Approach to Link-Building: Earn Links Instead of Building Them

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content.

  • How to Promote Loyalty Rewards Programs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas to do that.

  • The Top Challenges Facing In-House Creative Teams: 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Members of in-house creative teams say the biggest challenge they face is the speed at which they are expected to work, according to recent research from inMotionNow and InSource.

  • Blockchain 101: What Digital Marketers Should Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You've heard the term "Blockchain," and maybe you're familiar with cryptocurrencies and Bitcoin, but what does all that have to do with marketing? Here's what you need to know.

  • Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.

  • How to Motivate Your Employees [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Employees are motivated by more that just money, research shows. Learning, community, and purpose are all key reasons people enjoy their work. Read on for tips on how to be a motivating manager.

  • Employing Marketing Freelancers: Top Trends and Challenges [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most brands and agencies (58%) say they employ creative (nontechnical) marketing freelancers, according to recent research from The Creative Group.