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  • Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this Teach Me How seminar, discover the magic to storytelling in a digital world that inspires people to take action across channels. You'll learn five secrets that the most successful brands use to create cohesive narratives and how to tell stories that shift your content from noisy to necessary. You'll leave ready to create seamless, connected tales that inspire your audience to follow your trail to greater engagement and more conversions.

  • Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive [Video]

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    The Internet of Things is forecast to double in size—from 15.4 billion Internet-connected devices in 2015 to 30.7 billion in 2020. Here are four ways to dominate the massive IoT marketing boom that's headed our way.

  • How to Maintain Brand Authenticity in Today's Politically Polarized Climate

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing a wide customer base that holds opposing views. Don't pick a side, and you may be viewed as inauthentic.

  • How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Most of us use Amazon as consumers, but there might be a place for the website in your product sales strategy as well. Some 40% of product sales on Amazon come from third-party sellers. Is it the right platform for your brand?

  • The Buying, Device, and Content Behavior of Amazon Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.

  • What Is Marketing Automation Anyway, and What Can It Do for You? Bruce Swann of Adobe on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Bruce Swann, senior product marketing manager for Adobe Campaign, explains how different types of organizations can use marketing automation to enhance their marketing campaigns and operations.

  • The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's prowess. These eight tactical measures will help you do all that.

  • Marketing Tips for Livestreaming on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    More and more social platforms are allowing livestreaming video because customers seem to prefer it to text posts. Which is why marketers should explore this engaging medium. See the infographic for the what, why, how, and where of livestreaming.

  • What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy Them

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers.

  • How to Use SlideShare for Lead Gen With E-Books

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?

  • The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, and maybe even buy more? This infographic shares stats and best practices for succeeding in the return economy.

  • What Consumers Pay Attention to in Local Business Reviews

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal.

  • How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and you'll put yourself in a position to succeed. Here's how.

  • How Data Science Will Change the Marketing World as We Know It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    The thing about "Big Data"? It's overused and misused, but it isn't meaningless. Big Data can seriously improve your marketing. The biggest problem? A lack of people who know how to use Big Data. And that right there is your big opportunity.

  • Click-to-Call: Why the Phone Call Is Back in Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well.

  • The Brand-Content Preferences of Different Age Groups

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups?

  • #SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more!

  • The Future of Email: Four Questions and Answers for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for email marketers in 2018?

  • How to Get More YouTube Subscribers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    One way to get more YouTube subscribers is to work with key YouTube influencers. Another is to learn from those influencers to see how your brand can organically attract viewers—and then turn those viewers into subscribers.

  • Google Search Trends: How Online Shoppers Find Purchase Ideas and Inspiration

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," according to recent research from Think With Google.