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  • Five Tips to Ace This Holiday Season With Search Ads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday season.

  • Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Having a content strategy in place is important, but it's not the only step to content success. Here are six considerations to ensure that your content marketing efforts are not being wasted.

  • Black Friday and Cyber Monday Email Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing.

  • Why and How You Should Use Instagram's IGTV to Improve Your Social Media Video Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV.

  • Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience Craves."

  • Holiday Planning: How and When to Market for Thanksgiving [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Thanksgiving is coming up quickly, but marketers still have time to release campaigns related to the big day. In fact, consumers are only just starting to shop for the holiday. Read on for tips on how to drive purchases in these last few important weeks.

  • Five Email Deliverability Myths Debunked

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Increasing email engagement is marketers' top priority and challenge, but email deliverability issues can undermine engagement. Unsubscribe from these 5 email myths to increase email deliverability.

  • Seven Ways to Catapult Conversion for Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.

  • B2B Email Newsletters: Format, Length, and Frequency Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they?

  • Three Less-Popular Content Marketing Tactics That Still Generate Traffic, Links, and Social Shares

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This article shares three less-popular content marketing tactics that still work really well to generate traffic, links, and social shares.

  • The 7 Deadly Sins of B2B Content: GoToWebinar's Daniel Waas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    In this special video episode of the Marketing Smarts podcast, Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares findings from GoToWebinar's recent report: Trends in B2B Content Engagement.

  • What's Next for Influencer Marketing?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    As influencer marketing strategies evolve, marketers and audiences see the benefits--and challenges. What can we expect from influencer marketing in the near future?

  • The Most Effective PPC Ad Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing.

  • Lead Management Process for ABM Is Not What You Think It Is: Six Key Differences

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Your new ABM program will need a new lead management process: The parts may be similar to your current process, but they work differently for ABM.

  • A Guide to Using Video in Your Sales Prospecting

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Sales emails are often easily overlooked, but adding video to your emails can give your company the competitive edge. Here's a guide on how to do that and which tools can help.

  • The Meteoric Rise of Podcasting—and Podcast Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in.

  • The 25 Most Relevant Brands to US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Apple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from Prophet.

  • Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who people trust and what gets people talking.

  • Six Ways to Increase Revenue With Email Personalization

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Increase your email program's ROI by knowing your who customers are and what content they want to see. Use these six methods to personalize your emails beyond the basics.

  • How to Create a Video Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Before investing time and money into video marketing, make sure you have a strategy that aligns with your business goals.