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  • How to Keep Up With the Rise of the Visual Internet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    The Internet is worth a trillion pictures, according to an infographic about the rise of visual content online. Check it out to learn about ways writers can keep up with the visual competition, the types of ad photos that most appeal to us, and new visual technologies.

  • The State of B2B Programmatic Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare.

  • How to Get Your Email Marketing Program Basics Up and Running in Six Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Getting an email program up and running is tough under most circumstances, including when you're first starting out. But you can take steps to stack the email marketing deck in your favor.

  • How Brands Can Tackle Livestreaming Video Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Livestreaming is fraught with risks at a time when a little bit of bad publicity can go a long way. But it's also a game-changer full of potential. It would be wise to explore how to use livestreaming to reach your customers on their preferred social channels.

  • 2017 Yearend Episode of Marketing Smarts: What's Got Marketers Excited for 2018 [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    17 marketing experts and a guest co-host gush about what's got them excited for 2018. Artificial intelligence, customer experience, humor, and much more are in store for you in this special holiday yearend episode of Marketing Smarts.

  • How to Maximize the Benefits of Live-Marketing Events [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Live marketing experiences can help brands stand out in a very crowded, very noisy marketplace. Read on to discover how the right mind-set, skill set, and tool set can help you create memorable experiences at live events that drive more revenue.

  • The Podcast Explosion: The Who, What, and Why of Podcasts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Podcasts have become a popular way for people to consume content, and there's no lack of options. Today's infographic explores the podcast boom by looking at who's listening, where they listen, how much ad revenue is generated, and more.

  • Your Three-Step Road Map to Creating Viral Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    When marketing content goes viral, it can seem like your lucky day. But it's likely much more due to planning and execution than luck. Today's infographic shows you what goes into the making of content that gets shared far and wide.

  • The Advertising Media That Consumers Trust Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch.

  • How to Choose the Perfect E-Book Topic

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    E-books are valuable fuel for your content marketing engine. They assist in positioning companies as thought leaders, they provide value to customers and prospects, and they generate leads. But what should your e-book be about? And how do you decide?

  • Five Things Pro Facebook Marketers Do Differently

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line.

  • Global Ad Spend Forecast for 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith.

  • Five Ways to Position Your Organization for Sales and Marketing Success in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: How are you positioning your sales and marketing teams for success in 2018?

  • 'Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017.

  • Facebook 3Q17 Advertising Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect.

  • Four Ways to Build Your Thought-Leadership Influence on Twitter

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not just readers, but also influencers who can help create more conversations around your content and your brand.

  • The Gmail Effect: How Consumers' Email Preferences Have Changed

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing.

  • The Marketer's Guide to Social Media Content

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Social Media Marketing

    If you're tired of low response rates on social media, it could be that you're taking the wrong approach to creating and sharing relevant content that captures and engages the attention of your audience. Settle in and start reading—we're going to show you how to do it right.

  • Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Bank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how banks can speak to their customers effectively.

  • What Entices Holiday Shoppers Into Physical Stores

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid.