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  • How do retailers engage email subscribers in the first 45 days? Do people who have purchased from brands receive a different frequency of messages compared with email subscribers who have not purchased?

  • The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize your social data.

  • Does using social media make people have a better or worse outlook on life? Do users' social network accounts accurately depict their lives? Are there differences in how people feel after using different platforms?

  • What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.

  • Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research from Ooyala.

  • Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be?

  • What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February.

  • When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.

  • See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and e-commerce efforts.

  • Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.

  • Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas to do that.

  • Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content.

  • If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.

  • Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.

  • Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more creative and effective.

  • Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dynamic Yield.

  • There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age groups.

  • Most American adults still read books in the traditional print format, according to recent research from the Pew Research Center.

  • When you're creating a mobile app, it's helpful to know whether your idea is useful to consumers, what to ask development partners, how to get set up in the app store, and more. Today's infographic will guide you through those questions to app success.

  • ABM does take time and effort, but the results can be extremely rewarding. These five steps (and one bonus tip) will walk you through how to set up your ABM program for success.