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  • Four Examples of Brilliant B2B Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This recent infographic from LinkedIn Marketing Solutions explores how B2B marketing can be fascinating—and even brilliant—when it's rooted in human emotions.

  • The Power of Writing Your Story [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus explores the power of personal storytelling and how it helps both mental and physical health.

  • The State of B2B Content Amplification

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge.

  • Five Don'ts for Using Your Podcast in Amplified Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no perfect formula to ensure that your brand podcast will be a success. There are do's and don'ts, however. Here are five of the don'ts.

  • How Marketers Can Create Better Sales Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more about better sales content in this article.

  • LinkedIn Content Engagement Benchmarks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.

  • Why Is Your Brand Forgettable? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Why isn't your brand memorable? It might be because you're failing to present your brand consistently or because you've failed to develop a unique selling proposition.

  • Five Ways to Create Engaging Content That Converts for Your B2B Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Both B2B and B2C companies use content marketing, but their respective content strategies differ—because their audiences' needs, requirements, and behaviors differ. Here are five ways to create B2B content that converts.

  • Email Design Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader.

  • Your Product Content Strategy Might Be Missing Something Big

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    A good product content strategy requires technology that can integrate production, storage, and management, as well as analyze data to deliver relevant customer experiences. Are you using the right tools?

  • Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Getty Images Chief Marketing Officer Gene Foca joins Kerry O'Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing.

  • 15 Writing Lessons From Famous Authors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more.

  • Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities.

  • On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider.

  • Creating Content for Different Buyer Journey Stages in 2021

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    The current environment is a great chance to reconsider your content marketing funnel, stage by stage, and adjust it to our new reality. Here's exactly what you can do.

  • Business Video Benchmarks: Content, Engagement, and Distribution Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution.

  • A Quick Guide for Website Image Optimization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?

  • Four Best-Practices for Responsive Search Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?

  • Account-Based Podcasting: The New ABM

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.

  • How to Overcome B2B Content Marketing Challenges During the Pandemic

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help.