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  • The Most In-Demand Marketing Skills in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners.

  • How to Prevent Marketing Team Burnout and Get Over Overtime

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers are known for late nights and jam-packed days. Unfortunately, that kind of schedule can lead to diminished productivity at best, and burnout and turnover at worst. There's a better way.

  • Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, discuss enterprise branding, the importance of embracing a corporate mission, and women in leadership positions.

  • Own Your Interview: Nine Questions Every Content-Writing Candidate Needs to Ask

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    You can't get answers if you don't ask questions. And if you don't get answers, you can't make informed decisions. Ask these nine questions, and you'll be on your way to owning your content-job interview.

  • How to Become a Guest-Post Contributor to Industry Websites and Blogs: A Comprehensive Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This detailed guide can help you and your brand benefit from guest-posting—to position you as subject-matter experts, drive traffic to your site and generate leads, increase your audience reach, make connections with influencers, and much more...

  • Five Ways to Build Your Marketing Team's Confidence

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    As a leader, building up the confidence of your marketing team is among the most rewarding things you can do—both for yourself and for your company. Give these five confidence-building techniques a try.

  • The Average Age and Tenure of C-Suite Executives

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry.

  • The Secret to Becoming Known: Best-Selling Author Mark Schaefer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Marketing strategist, educator, and best-selling author Mark W. Schaefer shares insights from his latest book, Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.

  • Six Ways to Generate More (and More Creative) Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas.

  • The Five Most Important Digital Marketing Skills for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    As marketing technologies, channels, and platforms evolve, so must the skill sets of digital marketing professionals. Do you and your team have the most important digital marketing skills needed for success in 2017?

  • How to Stay Relevant as a Marketer in a Crazy Martech World

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In an age of algorithms and artificial intelligence, marketers don't just need to be tech-savvy... they need to be tech-everything. That may sound like an exaggeration, but have you looked at job postings lately?

  • Four Career Lessons for Would-Be CMOs and CEOs

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    A panel of senior business leaders at the MarketingProfs B2B Forum discussed their careers and offered advice on the path from modern marketer to CMO or CEO. These four common lessons emerged from the discussion.

  • 'It's OK to Be Terrible' and Other Affirmations for the Frustrated Writer

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of struggling-writer affirmations.

  • Four Ways to Select the Right Conference for You to Attend

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers—and gain truly useful information—instead of paying too much for the same-old faces.

  • Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.

  • 2017 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research from The Creative Group.

  • Four Tips for Effectively Training Your Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage.

  • The (Marketing) Maven

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    "At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

  • The (Marketing) Maven

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    "At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

  • Six Ways to Destroy Your Public Speaking Heebie-Jeebies

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The fear of public speaking is as old as humanity itself. Snakes in the stomach. Sweaty palms. The urge to run away... If you can relate, maybe it's time for a new approach.