Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Plan
In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Strategy
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create
Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.
CONTENT TYPE: Podcast | TOPIC: Writing | ELEMENT: Create
Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.
These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that mindset to life in our content marketing.
CONTENT TYPE: Webinar | TOPIC: Branding | ELEMENT: Create
In this PRO seminar, we'll explore multiple methods for creating a compelling narrative—including the Monomytch method and the Narrative Wheel, an ancient technique developed by Native American storytellers. We'll cover Kurt Vonnegut's story shapes, and you'll learn how to brush off those stale mission and vision statements. You'll also learn how to rewind myths, retell history, and foretell the future by crafting customer-centric stories that cut through the noise and allow customers to speak for themselves.
CONTENT TYPE: Chart | TOPIC: None | ELEMENT: None
Which sets of words appear most often in the headlines of articles that go viral on social media?
To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks.
Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.
CONTENT TYPE: Chart | TOPIC: Writing | ELEMENT: None
Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?
Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories.
CONTENT TYPE: Infographic | TOPIC: Writing | ELEMENT: None
Have you recently said "the elephant in the room" and "move the needle" unironically at work? Then you need to start purging jargon from your writing and speaking right now.
Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.
How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Management
A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.
CONTENT TYPE: Webinar | TOPIC: Writing | ELEMENT: Create
In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.
CONTENT TYPE: Webinar | TOPIC: Writing | ELEMENT: Strategy
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