Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Webinar | TOPIC: Branding | ELEMENT: Create
In this PRO seminar, we'll explore multiple methods for creating a compelling narrative—including the Monomytch method and the Narrative Wheel, an ancient technique developed by Native American storytellers. We'll cover Kurt Vonnegut's story shapes, and you'll learn how to brush off those stale mission and vision statements. You'll also learn how to rewind myths, retell history, and foretell the future by crafting customer-centric stories that cut through the noise and allow customers to speak for themselves.
CONTENT TYPE: Chart | TOPIC: None | ELEMENT: None
Which sets of words appear most often in the headlines of articles that go viral on social media?
To find out, BuzzSumo examined data from the headlines of 1 million random articles from top publishers posted on social networks.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create
Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.
CONTENT TYPE: Chart | TOPIC: Writing | ELEMENT: None
Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?
Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories.
CONTENT TYPE: Infographic | TOPIC: Writing | ELEMENT: None
Have you recently said "the elephant in the room" and "move the needle" unironically at work? Then you need to start purging jargon from your writing and speaking right now.
Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.
How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Management
A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.
CONTENT TYPE: Webinar | TOPIC: Writing | ELEMENT: Create
In this PRO seminar, you'll learn how to amplify your marketing using brand metaphors. We'll walk you through seven archetypal metaphors that span across countries, cultures, languages, and dialects. You'll also learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience.
CONTENT TYPE: Webinar | TOPIC: Writing | ELEMENT: Strategy
CONTENT TYPE: Webinar | TOPIC: Branding | ELEMENT: Strategy
So frustrating: You work hard. You know your industry inside and out. You offer something nobody else does. And you take precious time to write about it in your business blog. Yet... nobody is reading.
What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news?
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy
Inbound marketers must convert readers into customers. However, producing compelling content three or four times a week can be challenging. These four steps to creating better blog posts and articles can help.
Develop a plan to help you lead people through the five stages of transformation. Learn how to use speeches, stories, ceremonies, and symbols to help you succeed as a leader. You have the potential to not only anticipate the future and invent creative initiatives, but also to inspire those around you to support and help execute your vision. This PRO seminar will help you harness that potential and put it into play.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Create
Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a healthy work environment and a dysfunctional one.
Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.
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