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  • How to Write Your Face Off: Writing for Non-Writers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    These past few weeks have gutted us all emotionally, personally, and professionally. It has also left many of us feeling uninspired, stilted, and kinda... blah. Join Ann Handley for the first ever Tiny House Talk, a new kind of webinar to engage your brain and make you feel normal(ish) for an hour.

  • Relax, Release, Realign: The Art of Mindful Living

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    These uniquely difficult times are emotionally draining for everyone. Mindfulness fosters calm and inner peace, making people aware of their ability to choose to react immediately or respond thoughtfully.

  • Marketing Analytics: Better Questions = Better ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics

    When most marketers plan campaigns, they need to answer a few basic questions: Who's the target? Where should we spend our budget? When should the campaign start and stop? But there's a better way to design your strategy—by using data to ask better questions. Sponsored by Alight Analytics.

  • Agile Marketing 201: Creating Persistent Teams

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    In our popular 2019 webinar, Agile marketing pioneer Andrea Fryrear showed us how to apply Agile practices to marketing project management. Now it's time to take things to the next level and learn why creating persistent teams is the key to applying Agile practices to marketing. Sponsored by monday.com.

  • Five Tips for Building a Successful Tradeshow Program

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    We all know in our hearts that live events are worthwhile. But it's time to move beyond our gut feeling and prove the value of tradeshows once and for all. We'll show you what you need to succeed. Sponsored by Cvent.

  • Four Ways to Align Sales and Marketing in 2020

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Sales and marketing alignment is beyond critical for any organization. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between sales and marketing. But achieving that alignment can be extremely difficult. Sponsored by Seismic.

  • How to Build a Rock Solid Agile Events Program

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    In a world of fast-shifting business priorities and unpredictable change, marketers need a new way to think about event strategies. When unexpected challenges arise, agile event programs are designed not just to survive—but to thrive. Sponsored by Splash.

  • Add Value and Revenue by Owning Customer Success

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    Where can marketers add the most value to their organization and drive more revenue? When marketing owns customer success, everyone profits—you just need to know how to structure the team and build a cohesive plan. Sponsored by TrustRadius.

  • Six Proven Ways to Level Up Demand Gen With Video

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Wish you could leverage the power of video in your content marketing and demand gen efforts—but not sure where to start? We'll show you what you need to succeed. Sponsored by Vidyard.

  • Programmatic Capabilities Across Platforms

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

    Programmatic advertising (including display) continues to dominate the digital space. As it has expanded into areas like Connected TV and digital audio, programmatic remains one of the best strategies for efficiently reaching users and increasing engagement. Sponsored by Adtaxi.

  • Balance and Boundaries: Bring the Best of Yourself

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Career Development

    Work-life balance is something that many are in search of, but few find. Learn how to break out of the cycle of being knocked off balance, and how to establish boundaries that allow you to be your best both personally and professionally.

  • Data Science 101 for Marketers: From Data to Insights

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    Data science is the hottest thing since sliced bread. In fact, LinkedIn has indicated that open job positions for data scientists are up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery. Sponsored by InfoUSA.

  • A Demo of Kompyte's Competitive Intelligence Platform

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Today's B2B marketers need to do more than simply create awareness and pass leads to sales. It's likely that your entire organization relies on the marketing department to stay on top of—and ahead of—the competition. But competitive intel can be a very time-consuming task. Sponsored by Kompyte.

  • How to Close More Deals With Competitive Intel

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    As you may know all too well, inefficiencies in how sales and marketing teams work together can be costly to an organization. So what's the answer? Sponsored by Kompyte.

  • Using Email Security for Deliverability and Opens

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Implementing the Brand Indicators for Message Identification (BIMI) standard adds your logo to every email you send, telling recipients they can trust your message. Pilots have shown a 10% increase in both email deliverability and open rates. What marketer doesn't want that? Sponsored by Valimail.

  • How to Build a Brilliant Marketing Plan

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    Building a marketing plan is fairly straightforward if you break it down into its components. First you need to understand the essential elements, then it's time to make your plans crystal clear, targeted, and productive.

  • How to Align Sales and Marketing Teams for Max ROI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    An estimated 80% of content created by marketing goes unused by sales. Not only does this represent a lot of wasted time and energy, but also many missed opportunities and poor ROI. How can you step up your sales and marketing alignment? Sponsored by Influence & Co.

  • SEO for B2B Marketing: Keywords, Content, and Clicks

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    If you're looking for a practical approach to basic keyword research and semantic SEO, this webinar is for you. Get a plain-English explanation of the sometimes-mysterious channel of search. Sponsored by SEMrush.

  • Strategies for Successful Email Campaigns in 2020

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email remains one of the most effective tools for marketing. And with the increasing use of mobile devices, it's also one of the most preferred methods of communication. So how can you create the most effective and engaging email campaigns? Sponsored by InfoUSA.

  • How to Prove the ROI of Live Events to Leadership

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    The average B2B organization spends 40% of its marketing budget on live events. But most marketers struggle with proving the value of those events. Sound familiar? It's time to prove the ROI of your events and ensure that your organization views them as assets, not expenses. Sponsored by Cvent.