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  • How to Execute Your Account-Based Marketing Strategy: Operationalizing Your ABM Program

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    A lot of ABM strategies may look great on paper—but they're worthless if you can't implement them to drive growth or you can't measure their success. It's time to do the important work of operationalizing your ABM program—and actually reap the benefits of ABM. Sponsored by Drift.

  • Making the Boring Interesting: Perk Up Your Writing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Writer's block, lack of creative inspiration, falling back on cliches and marketing-speak... if any of that ever happens to you, you're not alone. But by harnessing the secrets of storytelling and neuroscience, you can make any topic—even those that seem boring—interesting.

  • The Loyalty Loop: How Small Things Add Up to Big Business [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    In this exhilarating B2B Backstage webinar, best-selling author and marketing guru Andrew Davis will show you how to use the loyalty loop to leverage your existing clients to drive a steady stream of highly valuable, high-margin, new business.

  • How to Create and Publish Survey-Based Research for Your Marketing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Survey-based research is a great way to generate compelling content for your brand—but only when your data is good and your reporting is trustworthy. Get it right with a simple four-step model, a set of survey best-practices, and an understanding of how to report the data. Sponsored by SurveyMonkey.

  • 7 Tips to Set Up Your B2B Sales Team for Success

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    If your marketing team is like most, it spends a lot of time and energy cultivating qualified leads for the sales team. But it may be missing out on lots of other helpful ways to enable sales and create shared success. Now's the time to expand Marketing's efforts to help Sales sell better—and more. Sponsored by Seismic.

  • How to Move From Pitching Products to Marketing Your Point of View [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    In this B2B Backstage keynote with global positioning expert, April Dunford, you'll discover how to develop a "Point of View" narrative that will give your prospects and customers a clear way to think about their choices in the market and make it clear that your brand is the superior choice.

  • Elevate Experiences: Turn Your Customers Into Advocates

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    When most marketers think "marketing automation," they think "efficiency." But when used strategically, automation can offer you so much more—loyal customer relationships, a boost to the bottom line, and a way to measure your marketing success. Sponsored by Act-On Software.

  • Data Drives Results, but Only If You Manage It

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Martech

    Marketing and sales teams are only as good as their customer data. If your team is like most, there is room for improvement in your ability to score and route leads—and attribute success. That's why you need a data management strategy. Sponsored by ZoomInfo.

  • Top 3 Keys to Unlock Revenue Operations Value

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your revenue operations team bogged down by manual tasks and other roadblocks that stifle your success? Learn how you can use connected data and channel orchestration to refocus your team on strategic, value-add initiatives. Sponsored by Dun & Bradstreet.

  • Create Optimal Digital Experiences With Data & Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    When most B2B marketers plan a campaign, creativity and content are at the forefront. But, in today's environment, digital optimization is equally important to effectively engage with customers and ensure campaign success. And, for that, you need useful data and reliable technology. Sponsored by Jahia.

  • Doubleheader Event: Campaign Execution & Measurement Best Practices

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    The ability to execute flawless marketing campaigns—and then measure their effectiveness—has never been more important. But, getting a handle on campaign management and measurement can be challenging, especially when teams are working remotely. It all starts with internal alignment. Sponsored by Workfront.

  • Thought Leadership + SEO: Magnify Marketing Impact

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Everybody wants to be a thought leader. But there's more to it than just creating some fancy content. How can you establish yourself or your brand as an authority while also boosting your SEO efforts? It starts with an understanding of the data and tactics you need to leverage.

  • B2B 2021: Digital Marketing Strategies to Drive Results

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Your B2B marketing plan for 2021 is going to look a whole lot different from your plan for 2020. But with change comes opportunity—and new ways to work, engage with customers, and drive results. Get ready to strategize for success now and in the year ahead. Sponsored by Accountable Digital.

  • Ensuring Consistent CX Across Devices & Channels: A Marketing Must

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    The ever-increasing number of channels your customers and partners use to engage with your business requires a new approach to creating and managing your digital strategy. Get ready to harness the awesome power of omnichannel experiences to your advantage. Sponsored by Progress Sitefinity.

  • Everything-ish I Know About B2B Email in 30-ish Minutes [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Michael Barber unpacks the best bits about how to make your B2B email deliverability, design, and content efforts as impactful as possible. This presentation was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • A Marketing Strategy in the Age of Global Unrest [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    The Covid pandemic has thrown even the best marketers into a whirlwind. Learn how to shift your marketing strategy to not just survive, but thrive. This presentation by Samantha Stone was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Call It Out: Dismantling Racial Injustice in the Workplace [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Management

    Social justice issues often unfold at lightning speed. But to be a leader in your organization in today's complex environment, you need to challenge workplace norms and off-limits tops, not sit on the sidelines. This presentation by Katie Kern—applicable to both B2B and B2C marketers—was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Scientific Secrets of Super Persuasive Communicators [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Don't risk being ignored, overlooked, or forgotten! Gain a competitive advantage by learning human decision-making shortcuts so you can better communicate your ideas and your marketing messages. This presentation by Nancy Harhut was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Evolve Your Strategy: 3 Mega Marketing Trends to Outperform Your Competition [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Marketing moves fast. You want to know what's going to change next. But knowing what won't change matters more. This keynote presentation by Ty Heath of the B2B Institute at LinkedIn was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • How to Use Instagram for Lead Generation [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Instagram isn't just for B2C. Used the right way, it can be a picture-perfect tool for B2B marketers, too, Successful lead generation is a snap (and post) away! This presentation by Jenn Herman was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.