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Think you're a Marketing Whiz?
This is the Hard Quiz!


Q. If you sell something that competes in the same product category as a product offered by another company, then that other company is your competitor.
True
False

Q. When naming a new product or brand, itís much better to make up a name (e.g., Xerox) rather than use a real word (Joy).
True
False

Q. Brands can compete with one another, even if they are in completely different product categories.
True
False

Q. If consumers are choosing between two comparable brands, the favorable features of one brand can compensate for favorable features in the other.
True
False

Q. Consumers usually do a lot of searching before they buy expensive products.
True
False

Q. If you are trying to attract attention to your ad, its better to use color vs. black and white.
True
False

Q. To determine how customers choose and buy products, the most important thing to understand is what benefits they care about the most.
True
False

Q. The use of expert or credible sources of information is one of the most important ways of achieving a positive attitude for your product or service.
True
False

Q. To understand what the broader market really wants, it's important to focus on the lead users, rather than the early adopters.
True
False

Q. The speed of adoption of new technologies and ideas is primarily based on both their relative advantage and compatibility with existing products and ideas, rather than on how much better they are over what's available in the market.
True
False

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