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by Eran Livneh
You’ve been doing the tradeshows. You’ve been spending on a PR agency. You’ve been running ads – both print and now online. You’ve been doing direct mail and now even direct email. But somehow you feel that you could do better. Well...you bet you could.
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by Lee Marc Stein
Here's the bare-bones of scores of business-to-business lead generation programs: The 21 most significant truths learned over 35 years of sales.
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by Joe Combs, Myla Wagner
Studies show that tradeshow sales beat comparative spending on advertising, direct mail, and other marketing efforts. So how do you get the most bang for your tradeshow buck?
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by Ron Maggiore
It is no secret that selling is hard...no matter the platform. Consider that when a website is the first contact a potential customer has with a business, the challenges to selling online might be new, but the rules are quite old.
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by Paul DiModica
o sell more IT and services efficiently and effectively, you need to value your time more than the prospect does.
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by Sean D'Souza
Ever wonder why some PowerPoint presentations are head and shoulders above others? Why do some have amazing powers of persuasion while others simply bore you to death? Here's the secret to PowerPoint pizzazz.
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by Debbie Weil
Would you believe a simple home page makeover can convert visitors into buyers? Here's how.
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by Paul DiModica
Here are the top ten most common methods firms use to calculate their technology sales quota - and they're all wrong. Did your method make the list?
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by Andrea Learned
If you've been paying attention lately, only a few companies are marketing to women very effectively. Here's why you should be, too.
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by Sean D'Souza
Some brands of religion can breed fanatics. If it works for the fervent, why not make it work for your product or service?
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by Paul DiModica
It's hard enough to sell in this economy, isn't it? That's
especially true when you need to battle age-old IT sales
myths.
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by Cliff Atkinson
Savvy marketers are beginning to pay much more attention to the graphical presentation of their business proposals. But all graphics aren't created equal.
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by Paul DiModica
In this economy that old excuse "We just can't afford it" might actually be the truth. Now, find out how to get around the truth.
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by Douglas Smith
No matter how steep the odds, it's still possible to generate surprisingly good response rates and quality leads by making your lead-generation offer absolutely irresistible. Here's how.
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by Jason Kassel
There is a rhythm to a prospect's movement into customer that can be controlled through newsletter production. But you have to know how to move to the right beat.
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by Frank Scott
You may think you already know the reason most managers fail. Just for fun, stop for a moment and come up with what you think is the number one reason. Then read on.
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by Michael Lando
Maximize your ROI by following these 5 steps, and build brand awareness at the same time.
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by George Anagnos
Take a look at one possible future of trade shows. Why it's even available today (in case your current exhibition organizer doesn't satisfy your needs).
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by Wendy Comeau
The behavior of consumers is complex, but there is a systematic set of steps you can take to help turn browsers into buyers. And it's useful on and off the web.
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I like Michael Jordan. He likes Nike shoes. I guess I should like Nike Shoes. That's the basis of testimonials.
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We usually think about words and pictures to help drive sales. What about color, sound and other things that can also be used? We'll tell you what research has revealed.
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If it's not rational, what is it? We often forget this basic idea in marketing, and forgetting it is deadly.
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by Allen Weiss
Everyone says Michael Dell is a Visionary. But what is a visionary? In this SoapBox, we argue that Dell is great at implementation, but the marketing strategy is an old one.
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