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Marketing Articles: Sales

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  • Take a Stand
    by George Anagnos
    Take a look at one possible future of trade shows. Why it's even available today (in case your current exhibition organizer doesn't satisfy your needs). more
  • by Wendy Comeau
    The behavior of consumers is complex, but there is a systematic set of steps you can take to help turn browsers into buyers. And it's useful on and off the web. more
  • Topping Sales with Testimonials
    I like Michael Jordan. He likes Nike shoes. I guess I should like Nike Shoes. That's the basis of testimonials. more
  • We usually think about words and pictures to help drive sales. What about color, sound and other things that can also be used? We'll tell you what research has revealed. more
  • If it's not rational, what is it? We often forget this basic idea in marketing, and forgetting it is deadly. more
  • by Allen Weiss
    Everyone says Michael Dell is a Visionary. But what is a visionary? In this SoapBox, we argue that Dell is great at implementation, but the marketing strategy is an old one. more

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