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by Gwyn Finnell
Most companies spend their marketing budgets generating market awareness, but spend precious little equipping their sales force with the knowledge to sell.
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by Hank Stroll, Tamara Halbritter
The mystery to solve is how to identify which customers are prospective buyers, so your sales team can spend their time wisely.
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by Jeremy Bachmann
Do you have a lot of customers, but you haven't done a good job of assembling an email list? Here's five techniques for growing your email list as a marketing tool.
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by Guy Smith
elling is a more complicated process than many companies understand, requiring communication with many different "species" of buyers. The good news is that you *can* master communication with every genotype that your company encounters. The bad news is that like insect species, there are a lot of different genotypes and ...
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by Robin Houghton
Marketing isn't a One-Size-Fits-All proposition. Only when you start at the beginning ("What's the objective? What's the question we're trying to answer?") can you expect to solve the problem and achieve results.
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by Paul DiModica
In today's economy, many large technology and professional services firms are failing. Even worse, you hear about two unproductive firms merging together to combine assets into one large unproductive IT firm. What can you do about it?
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by Paul DiModica
Many of us still have annual sales projections that are based on backroom conversations with unsubstantiated forecast logic or rolled forward from last year's commitment to investors, compensation plans that haven't changed in years and sales support departments who are not assigned a sales quota. Does this sound uncomfotably familiar?
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by Cliff Atkinson
Like a movie, every sales presentation you give is a performance. You are the talent, your PowerPoint is your media, and your potential client is the audience. When you give your business performance, what do you do to make your audience feel like they are the star?
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by David Frey
Is a membership program a good fit for your company? Here's a “yes” or “no” membership qualification to see if a program is right for you.
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by Ford Kanzler
Although the business climate for many tech companies has changed with the current downturn, Comdex exhibitors persist in spending like drunken sailors. Is exhibting at Comdex -- or any huge tradeshow -- the best use of your dollars?
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by Eran Livneh
You’ve been doing the tradeshows. You’ve been spending on a PR agency. You’ve been running ads – both print and now online. You’ve been doing direct mail and now even direct email. But somehow you feel that you could do better. Well...you bet you could.
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by Lee Marc Stein
Here's the bare-bones of scores of business-to-business lead generation programs: The 21 most significant truths learned over 35 years of sales.
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by Joe Combs, Myla Wagner
Studies show that tradeshow sales beat comparative spending on advertising, direct mail, and other marketing efforts. So how do you get the most bang for your tradeshow buck?
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by Ron Maggiore
It is no secret that selling is hard...no matter the platform. Consider that when a website is the first contact a potential customer has with a business, the challenges to selling online might be new, but the rules are quite old.
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by Paul DiModica
o sell more IT and services efficiently and effectively, you need to value your time more than the prospect does.
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by Sean D'Souza
Ever wonder why some PowerPoint presentations are head and shoulders above others? Why do some have amazing powers of persuasion while others simply bore you to death? Here's the secret to PowerPoint pizzazz.
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by Debbie Weil
Would you believe a simple home page makeover can convert visitors into buyers? Here's how.
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by Paul DiModica
Here are the top ten most common methods firms use to calculate their technology sales quota - and they're all wrong. Did your method make the list?
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by Andrea Learned
If you've been paying attention lately, only a few companies are marketing to women very effectively. Here's why you should be, too.
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by Sean D'Souza
Some brands of religion can breed fanatics. If it works for the fervent, why not make it work for your product or service?
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by Paul DiModica
It's hard enough to sell in this economy, isn't it? That's
especially true when you need to battle age-old IT sales
myths.
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by Cliff Atkinson
Savvy marketers are beginning to pay much more attention to the graphical presentation of their business proposals. But all graphics aren't created equal.
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by Paul DiModica
In this economy that old excuse "We just can't afford it" might actually be the truth. Now, find out how to get around the truth.
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by Douglas Smith
No matter how steep the odds, it's still possible to generate surprisingly good response rates and quality leads by making your lead-generation offer absolutely irresistible. Here's how.
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by Jason Kassel
There is a rhythm to a prospect's movement into customer that can be controlled through newsletter production. But you have to know how to move to the right beat.
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