Marketing Articles: Sales

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Topping Sales with Testimonials

Sales
I like Michael Jordan. He likes Nike shoes. I guess I should like Nike Shoes. That's the basis of testimonials. more
Increase Sales with Color, Sound, Taste and more

Sales
We usually think about words and pictures to help drive sales. What about color, sound and other things that can also be used? We'll tell you what research has revealed. more
Buying is Not a Rational Decision

Sales
If it's not rational, what is it? We often forget this basic idea in marketing, and forgetting it is deadly. more
Is Michael Dell a Visionary?

by Allen Weiss

Sales
Everyone says Michael Dell is a Visionary. But what is a visionary? In this SoapBox, we argue that Dell is great at implementation, but the marketing strategy is an old one. more