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  • Email Behavior in 2017: When, Where, and How People Check Messages

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Most American adults check both their work and personal email every few hours throughout the day, according to recent research from Adobe.

  • Messaging Apps for Marketing: Drive Sales With Chatbots or Live Agents

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to consumers in a way that humanizes the brand through conversation.

  • Email for Inbound Marketing: Best-Practices and Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all along the customer journey. See how email has been transformed from an outbound to an inbound tactic.

  • 10 Benefits of a Loyalty Rewards Program [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips on how to make sure your loyalty program succeeds.

  • How Events Are Marketed to, and Found by, Attendees

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events.

  • Five Habits of Highly Effective CGC Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the effectiveness of their CGC.

  • What Makes a Great 'About Us' Page [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    "About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration.

  • PR in Seven Easy Steps for Startups in Emerging-Technology Markets

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    You just got the green light to create a public relations program for your startup. There's a lot to do and you don't have enough time or budget to do it all. Where should you begin?

  • Why Consumers Use E-Commerce Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch.

  • How to Improve Your Research ROI: Six Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.

  • When and Where Consumers Use Search Engines to Find Local Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers.

  • Five Ways Your Own Employees Can Boost Your Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that's willing—even happy—to share content with their networks for free.

  • The Preferences of Millennial B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.

  • Eight Steps for Running an Awesome UGC Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    User-generated content is here to stay. And as the marketing landscape begins to shift to a more user- and UGC-centric direction, what steps can you take to capitalize on this authentic marketing tactic?

  • Four Facebook Remarketing Ads That Enhance E-Commerce Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but how. Here are four types of Facebook retargeting that can help you increase e-commerce revenue.

  • The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    So much more goes into an email campaign than simply hitting the "send" button. Here are the numerous aspects of your entire email strategy to consider—from personalization and lead generation to cleaning up an old list.

  • The Content Structures, Processes, and Tools Most Used by Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most marketers say their company has style guidelines in place for content, but less than half say their firm has developed more complex content structures such as a customer journey map, according to research from Content Marketing Institute.

  • The Most-Deleted and Least-Used Mobile Apps [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek.

  • The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all the targeting choices to help you find your ideal audience.

  • Facebook Advertising Benchmarks for 2Q17

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average clickthrough rate on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans.