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  • The Social Networks B2B and B2C Marketers Value Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.

  • Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work.

  • How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPE

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient and profitable.

  • Google AdWords Benchmarks by Industry [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates?

  • The Updated Guide to Facebook Ad Placements [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads.

  • Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.

  • The Share of Digital Display Ads Bought Programmatically

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.

  • Always On: How Modern Life Has Changed Shopping and Coupons [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Coupons are more popular than ever, but the way they are used is changing. Now consumers have the option to use paper or digital coupons, and savings apps are on the rise. See how consumers are saving money and seeking deals.

  • The Domination of Mobile Ads: Trends and Statistics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.

  • The Complete Guide to Snapchat Advertising Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.

  • Measuring Marketing ROI on Google AdWords

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective.

  • The Ad Formats and Categories Consumers Like Most

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch.

  • Four Dangerous Traps Online Marketers Must Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    With new technologies and more data available than ever before, it's easy for marketers to get bogged down in things that don't always help them meet their goals. Here's how to stay focused on what matters.

  • How to Target Millennials With Billboard Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards.

  • Six Key Questions to Ask Your Retargeting Provider [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working with the right partner for your ads.

  • Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them.

  • Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Unsure if programmatic advertising is right for you brand? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic for more details.

  • The Top Super Bowl Ads According to Biometric Tracking

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Among this year's Super Bowl commercials, an ad from Tide did the best job of emotionally engaging audiences, according to biometric tracking conducted by Ipsos.

  • Programmatic Media Buying Trends: Top Approaches, Motivations, and Concerns

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most marketers are now conducting at least some of their media buying programmatically, according to recent research from The Association of National Advertisers (ANA).

  • What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad predictions here.