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  • How to Maximize Your Reach With Video SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. Here are three tips to improve your video SEO rankings.

  • Five Reasons People Are Wired for Visual Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Humans naturally gravitate toward graphics rather than text. Marketers need to understand that behavior, so take a look at the various ways people are wired to consume visual content.

  • What Goes Viral: Learnings From 100,000 Popular Content Pieces

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares?

  • 360 Degrees of Success: 360 Video vs. Regular Video [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Are 360-degree videos worth the extra effort for marketers? Check out stats and facts about the medium and find inspiration from successful brands.

  • The Rise of the Story Format on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand?

  • How to Use Gamification and Technology for a Better Experiential Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.

  • Creative Trends We'll Be Seeing More of in 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Give your eyes a treat and find design inspiration with this visual guide to current creative trends.

  • Social Video Marketing Tips for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted and effective.

  • Content Creators: 12 Tips to Help You Win Over Impatient Readers

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read.

  • Five Common SEO Mistakes That Content Marketers Make

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here's how you can avoid them.

  • Content Marketing 2018: Final Call for Boarding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your B2B or B2C content marketing program really stand out and take off.

  • Moving Pictures: How to Increase Engagement With Cinemagraphs

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Although there are no marketing silver bullets, cinemagraphs are fairly shiny and new—and still rare enough to have impact. Find out what they are, how they're different from GIFs, and how to make one.

  • Creative Trends: 11 Image, Video, and Music Styles on the Rise [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which types of professional images, videos, and music pieces are trending? To find out, Shutterstock examined data from billions of searches conducted on its platform last year.

  • Five Journalistic Principles That Are Key to Creating Killer Marketing Content

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations.

  • This Simple Process Can Eliminate Four of Your Biggest Content Creation Nightmares

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Trying to continually strike a balance between creating engaging, high-quality content and producing it at scale can seem like a bad dream. But here's a proven process to help you dispel four common content creation nightmares.

  • Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.

  • What's New in Video Marketing? Trend Predictions for 2018 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Video marketers have a lot to keep up with, from emerging platforms to content trends. Here's an overview of the state of video marketing as we know it—and what savvy marketers can plan for in the coming year.

  • How to Take Over Google's Featured Snippets and Win Voice Search in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains how to do that and why you'll want to get started today.

  • Four Agile Practices for More Efficient Content Production

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed to protect the content creators of the world. It's called Agile, and it works beautifully in marketing.

  • Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this Teach Me How seminar, discover the magic to storytelling in a digital world that inspires people to take action across channels. You'll learn five secrets that the most successful brands use to create cohesive narratives and how to tell stories that shift your content from noisy to necessary. You'll leave ready to create seamless, connected tales that inspire your audience to follow your trail to greater engagement and more conversions.