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In just 10 minutes, you'll learn how to boost your return on advertising spend (ROAS) by leveraging the data you already have. We'll cover practical tips on how to segment your CRM lists, upload them into Google AdWords and Facebook advertising, and use them to help you expand and refine your campaigns. more
In just 10 minutes, you'll learn three tips that will help you create killer ad copy. Whether your PPC account is small or enterprise-level, these tricks are designed to help you optimize your ad performance and reach your marketing goals. more
In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy. more
In this Take 10, Internet marketing specialist Paul Chaney walks you through each step of setting up a Facebook Ad account. He makes sure that you know how to create a Facebook Ad, how to target the right people with it, and how to navigate the different pricing and scheduling options. more
Released on Apr 22, 2011 with Janet Driscoll Miller
In this Take 10, search engine optimization expert Janet Driscoll Miller explains how to get your brick and mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps. more
Released on Dec 24, 2010 with Michael Miller
In this short but extremely tactical presentation by online marketing specialist Michael Miller, he explains not only which online video formats to pursue, but also how to implement them to create more interesting and engaging viewer experiences. more
Released on Oct 15, 2010 with Michael MillerJoin online marketing penman Michael Miller as he walks us through the seven steps to launching a YouTube Promoted Video campaign that supports your video's rise to prominence. more
Released on Jun 11, 2010 with Janet Driscoll MillerJanet Driscoll Miller, president and CEO of Search Mojo, knows everything there is to know about keywords. In this webcast, she walks you through the basics about establishing keywords for search engine optimization. more
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