Publicity Power Tool: Building a Great Online Press Kit

Presenter: Gail Z. Martin
Broadcast on Thursday, November 15, 2007
Duration: 90 minutes
Cost: $129

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Reporters have a 24/7 news cycle to fill. Without press releases from companies, reporters can’t possibly find enough content for all those stories. But nothing is more frustrating to a reporter on deadline than not being able to get vital information right away. That’s where a press kit comes in.

Press kits (media kits) are a PR staple. Jam-packed with useful information, they help reporters write complete and accurate stories by providing factual company information. Although press kits are often event- or announcement-driven, a good press kit contains information—like bios, company history and key product/location information—that remains valid for a long time.

Why are press kits missing from so many companies’ web sites? Omitting a press kit is an expensive oversight. You might miss out on great news coverage—or worse, you could get an inaccurate story publicized to the world.

Good press kits can avoid misinformation, spark new coverage, save staff time, reduce costs and build positive media relations. Join veteran PR expert Gail Z. Martin of DreamSpinner Communications to discover how to put the power of a press kit to work for your organization.

You Will Learn

• Why you need an online press center
• How a press center promotes your business 24/7—and saves staff time
• What absolutely must be in your press kit—and what to leave out
• Creative ways to get the most from your press kit
• Why the myth of restricting information is costing you good media coverage
• The new multi-media kit—and why it’s taking reporters by storm
• Details that make a difference

Who Should Attend

• Marketing Managers/Directors
• Public Relations Directors/Managers
• Web Content Managers/Directors
• Corporate Communications Managers/Directors

About The Presenter

Gail Z. Martin is an author, entrepreneur and educator. She owns DreamSpinner Communications, offering exceptional business writing and marketing services to companies of all sizes throughout the U.S. and Canada. Her seminars share powerful marketing techniques for small and growing businesses.


Gail is a frequent contributor of non-fiction articles for local, regional and national magazines. She is also an adjunct professor for UNC Charlotte, where she teaches Public Relations Writing and Public Speaking. Gail holds an MBA from The Pennsylvania State University in Marketing and has over 20 years of corporate/ nonprofit/consulting experience.

Gail is the author of The Summoner: Book One in The Chronicles of The Necromancer, a fantasy adventure series, and The Blood King (2008).

What Participants Said

Of the participants who evaluated this seminar, 92% would recommend it to a colleague. Some of their comments:

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"Best real life advice/tips I've received on the topic."

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"This was one of the best hands-on, actionable seminars that I have attended. The information was relevant and practical with great live examples to help formulate ideas afterwards."

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"Interesting ideas that got us thinking out of the box about press kits and media relations."

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"Solid content from a professional that knows her stuff. Good real-world examples and practical suggestions."

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"A relationship with the press is a must for your business....there is more opportunity than downside and Gail does a great job of coaching you to the important elements of a press kit!"

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"Great presentation of using electronic press kits and using the advantages of modern digital sources."

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