Press Kits: How-to articles covering the latest marketing tactics, tips, and strategies.

• Peeling This Doesn't Make You Cry
  In an article at the MarketingProfs website,  Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a ...
  Keywords, Press Kits, Search Engine Marketing, SEO, Social Media, Website Design
• Return to Sender
  In a post at the PitchEngine blog, Jason Kintzler argues that paperless PR is more than an exercise in environmental responsibility. The use of online and wireless communication not only ...
  Press Kits, Small Business
• Three Powerful Press Kits (and Why They Work)Gail Martin
  A "press kit" is a collection of a few vital pieces of information that makes it easier for the media to tell your story accurately and with full details. By ...
  Press Kits, Public Relations
• Three Powerful Press Kits (and Why They Work)Gail Martin
  Press kits are like business cards. If you don't have one, you have no way to make an introduction and no way to provide valuable information to people with whom ...
  Press Kits, Print Collateral, Public Relations
• How to Get the Free Press You WantDoug Stern
  Experts say that free press is worth more, inch for inch, than paid advertising. That's because free press has the appearance of being a third-party endorsement of what you and ...
  Collaboration, Press Kits, Press Releases
• There's a Reporter on Line One: Four Foolproof Tips for Talking to MediaCheryl McPhilimy
  We all want press coverage. We all have visions of the rest of the world valuing us, our companies, and our contributions. But what happens when a reporter really is ...
  Management, Press Kits, Public Relations
• Marketing Challenge: How to Promote EntertainmentHank Stroll
  You might have the greatest show on Earth, but if no one knows about it, nobody will see it. For marketing many kinds of entertainment — from video games to ...
  Marketing Challenges, Press Kits, Public Relations, Word of Mouth
• SWOT Team: The Best Marketing ToolsHank Stroll
  This week, add your two cents to the following dilemma: What can a business do to determine which marketing tools are best for a particular project? Also this week, read your ...
  Creativity, Marketing Budgets, Marketing Challenges, Press Kits
• SWOT Team: Marketing Without ResourcesHank Stroll
  This week, add your two cents to the question: How can a poor marketing employee promote a product with little budget available? Also this week, read your answers to last week's ...
  Marketing Challenges, Press Kits, Targeting, Websites
• SWOT Team: Creating Effective Media KitsHank Stroll
  This week, add your two pesos to the dilemma: What makes for an effective media kit? What works and what doesn't? Also this week, read your answers to last week's ...
  Email Campaigns, Email Deliverability, Marketing Challenges, Press Kits, Writing

Press Kits: Online seminar broadcasts from the best minds in marketing

• Publicity Power Tool: Building a Great Online Press KitBroadcast on 11/15/2007 with Gail Z. Martin
  Reporters have a 24/7 news cycle to fill. Without press releases from companies, reporters can’t possibly find enough content for all those stories. But nothing is more frustrating to a reporter on deadline than not being able to get vital information right away. That's where a press kit comes in ...
  Online Marketing, Press Kits, Public Relations, Writing

Press Kits: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create Your Own Online Press RoomReleased on 5/6/2011 with Michael Miller
  In this Take 10, Michael Miller gives you the skinny on how to create an online press room that generates publicity and new business. Learn what to include, how to promote it, and give investors and the press easy access to the news they're looking for.
  Content, Marketing Tips, Press Kits, Public Relations, Take 10, Website Design