Marketing Resources: Press Kits

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Results for Press Kits

Three Powerful Press Kits (and Why They Work)by Gail Martin
A "press kit" is a collection of a few vital pieces of information that makes it easier for the media to tell your story accurately and with full details. By putting the power of your press kit to work, your ...
More articles on Press Kits, Public Relations
30 Tips for Creating a Digital Press Kitby Gail Martin
Given the ease of online publishing, there's no excuse for a company not to have a current, effective press kit. But why are press kits missing from so many Web sites? What's their real value? What must absolutely must be ...
More articles on Creativity, Digital Marketing, Marketing Tips, Press Kits, Website Design
Three Powerful Press Kits (and Why They Work)by Gail Martin
Press kits are like business cards. If you don't have one, you have no way to make an introduction and no way to provide valuable information to people with whom you want to do business. A press kit is a collection ...
More articles on Press Kits, Print Collateral, Public Relations
How to Get the Free Press You Wantby Doug Stern
Experts say that free press is worth more, inch for inch, than paid advertising. That's because free press has the appearance of being a third-party endorsement of what you and your business have to say. So what are the dos and ...
More articles on Collaboration, Press Kits, Press Releases
There's a Reporter on Line One: Four Foolproof Tips for Talking to Mediaby Cheryl McPhilimy
We all want press coverage. We all have visions of the rest of the world valuing us, our companies, and our contributions. But what happens when a reporter really is on line one? A blessed few can pick up the ...
More articles on Management, Press Kits, Public Relations
Marketing Challenge: How to Promote Entertainmentby Hank Stroll
You might have the greatest show on Earth, but if no one knows about it, nobody will see it. For marketing many kinds of entertainment — from video games to live theater — here's what works best.
More articles on Marketing Challenges, Press Kits, Public Relations, Word of Mouth
SWOT Team: The Best Marketing Toolsby Hank Stroll
This week, add your two cents to the following dilemma: What can a business do to determine which marketing tools are best for a particular project? Also this week, read your answers to the previous problem: How do you market without ...
More articles on Creativity, Marketing Budgets, Marketing Challenges, Press Kits
SWOT Team: Marketing Without Resourcesby Hank Stroll
This week, add your two cents to the question: How can a poor marketing employee promote a product with little budget available? Also this week, read your answers to last week's dilemma: What makes for an effective marketing kit?
More articles on Marketing Challenges, Press Kits, Targeting, Websites
SWOT Team: Creating Effective Media Kitsby Hank Stroll
This week, add your two pesos to the dilemma: What makes for an effective media kit? What works and what doesn't? Also this week, read your answers to last week's query: How do you prevent email newsletters from being ...
More articles on Email Campaigns, Email Deliverability, Marketing Challenges, Press Kits, Writing
A Customer-Focused Approach to Working With the Mediaby Mike Driehorst
It's time for those in public relations to take a kinder, more empathetic approach to dealing with the media. OK, well maybe that's being too sensitive. But it does help to put yourself in a reporter's shoes when trying to ...
More articles on Press Kits, Press Releases, Public Relations, Targeting, Writing
Will a Press Release Really Help My Business? by Al Lautenslager
Looking for a reason to do a press release? Don't underuse this valuable resource. Here are 38 possible topics to get you going.
More articles on Press Kits, Press Releases, Public Relations, Writing
Getting the Press to Read Your Media Packetby Dan Lazar
Journalists and editors get flooded each day with hype-filled promos. So now you want them to read your new media packet? How are you going to get them to do that?
More articles on Collaboration, Press Kits, Public Relations, Targeting, Writing

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Peeling This Doesn't Make You Cry
In an article at the MarketingProfs website, Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a ...
More articles on Keywords, Press Kits, Search Engine Marketing, SEO, Social Media, Website Design
Return to Sender
In a post at the PitchEngine blog, Jason Kintzler argues that paperless PR is more than an exercise in environmental responsibility. The use of online and wireless communication not only ...
More articles on Press Kits, Small Business