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Writers for Hire: How to Get What You Pay for on Elanceby Anita Williams Weinberg
When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't ...
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Redesigning the Site Redesign RFP: Eight Do's and Don'tsby Eric Anderson
Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP.
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15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert by Tyler Garns
Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets.
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How Not to Craft a Professional Bioby Mike Russell
How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in your own bios.
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Sales Copy: Make Them Laugh? Or Make Them Buy?by Barry Densa
A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales?
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10 Ways to Make Your Blog Less Suckyby Danielle Rodabaugh
Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.
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Nine Essential Skills for Any Public Relations Professionalby Ford Kanzler, H. Buford Barr
If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.
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Five Tips for Writing Effective Sales Lettersby Matt Train
Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.
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Is Your 'About Us' Page Effective?by Kevin B. Levi
For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for your "About Us" page, and how to track its effectiveness.
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Work With Passion: Lessons From a Successful Hollywood Screenwriterby Pen Densham
There is magic in passion. If you believe in your work, you will take more risks, bounce back from more humiliating rejections, and fight longer and harder for your projects. Here's how I did it.
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Five Steps to Optimized New-Business Prospecting Listsby Jenny Vance
Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, how they work the list.
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Social-Media-Phobes: Put Out a Contract on 'Em!by Ken Gordon
Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.
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Sales-Letter Magic: 10 Tips for Writing Letters That Sellby Dean Rieck
Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge. Use these 10 tips to write a winning sales letter.
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Five Ways to Gain Attention the 'Write' Wayby Sameer Suryakant Kulkarni
Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips.
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Six Ways to Maintain Your Brand's Voice While Using Freelancersby Amanda Maksymiw
Do you use freelancers to keep up with the online content boom, despite your fear of compromising your brand? Here are six simple steps to keeping freelancers in line with your brand identity.
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Honor Thy Content: The Five Commandments of Editorial Excellenceby Ken Gordon
Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its intended audience. Learn The Five Commandments of Editorial Excellence and conquer your content.
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Why You Should Run Your Website Like a Magazineby Ken Gordon
How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as rich and varied as that of a good consumer magazine. ...
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10 Ways to Entice Your Whole Company (Not Just Marketing) to Blogby Ann Handley
It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look ...
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Questionnaire Auditing: The Quality-Control Step You Cannot Afford to Skipby Carey V. Azzara
The value of strong questionnaire design is all too often not fully appreciated in the market research community. But the fact is, you can never fully recover from a poorly written and designed questionnaire—no matter how great you are at ...
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14 Ways to Improve Conversion Rates of Online Formsby Jo Roberts, Anne Yastremski
Online Web forms that capture customer data in exchange for content—or another kind of information or service—are often the first point of contact customers have with your business. So, why are they so awful? Or overly ambitious?