Marketing Resources: Writing

• Writers for Hire: How to Get What You Pay for on Elanceby Anita Williams Weinberg
  When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't ...
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• Redesigning the Site Redesign RFP: Eight Do's and Don'tsby Eric Anderson
  Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP.
  More articles on Content, Digital Marketing, Hiring Outside Resources, Mobile Marketing, SEO, Social Media, Website Design, Writing
• 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert by Tyler Garns
  Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets.
  More articles on Content, Lead Generation, Market Research, Marketing Tips, Websites, Writing
• How Not to Craft a Professional Bioby Mike Russell
  How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in your own bios.
  More articles on Career Management, Creativity, Customer Engagement, Marketing Smarter, Writing
• Sales Copy: Make Them Laugh? Or Make Them Buy?by Barry Densa
  A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales?
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• 10 Ways to Make Your Blog Less Suckyby Danielle Rodabaugh
  Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.
  More articles on Blogging, Content, Creativity, Humor, Marketing Tips, Writing
• Nine Essential Skills for Any Public Relations Professionalby Ford Kanzler, H. Buford Barr
  If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.
  More articles on Marketing Smarter, Marketing Strategy, Marketing Tips, Public Relations, Videos, Writing
• Five Tips for Writing Effective Sales Lettersby Matt Train
  Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.
  More articles on Content, Customer Engagement, Sales, Writing
• Is Your 'About Us' Page Effective?by Kevin B. Levi
  For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for your "About Us" page, and how to track its effectiveness.
  More articles on B2B Marketing, Brand Positioning, Branding, Positioning Statements, Small Business, Value Propositions, Web Copy, Website Design, Writing
• Work With Passion: Lessons From a Successful Hollywood Screenwriterby Pen Densham
  There is magic in passion. If you believe in your work, you will take more risks, bounce back from more humiliating rejections, and fight longer and harder for your projects. Here's how I did it.
  More articles on Customer Engagement, Marketing Smarter, Writing
• Five Steps to Optimized New-Business Prospecting Listsby Jenny Vance
  Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, how they work the list.
  More articles on Content, Customer Acquisition, Lead Generation, Marketing Tips, Measurement, Sales, Targeting, Writing
• Social-Media-Phobes: Put Out a Contract on 'Em!by Ken Gordon
  Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.
  More articles on Collaboration, Community, Creativity, Management, Social Media, Writing
• Sales-Letter Magic: 10 Tips for Writing Letters That Sellby Dean Rieck
  Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge. Use these 10 tips to write a winning sales letter.
  More articles on Content, Lead Generation, Personalization, Sales, Writing
• Five Ways to Gain Attention the 'Write' Wayby Sameer Suryakant Kulkarni
  Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips.
  More articles on Creativity, Customer Engagement, Marketing Plans, Marketing Tips, Writing
• Six Ways to Maintain Your Brand's Voice While Using Freelancersby Amanda Maksymiw
  Do you use freelancers to keep up with the online content boom, despite your fear of compromising your brand? Here are six simple steps to keeping freelancers in line with your brand identity.
  More articles on Brand Equity, Collaboration, Creativity, Hiring Outside Resources, Marketing Tips, Writing
• Honor Thy Content: The Five Commandments of Editorial Excellenceby Ken Gordon
  Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its intended audience. Learn The Five Commandments of Editorial Excellence and conquer your content.
  More articles on Content, Content Marketing, Marketing Tips, Writing
• Why You Should Run Your Website Like a Magazineby Ken Gordon
  How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as rich and varied as that of a good consumer magazine. ...
  More articles on Blogging, Content Marketing, Creativity, Marketing Tips, Web Content, Writing
• 10 Ways to Entice Your Whole Company (Not Just Marketing) to Blogby Ann Handley
  It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look ...
  More articles on Brand Awareness, Corporate Blogging, Creativity, Marketing Tips, Social Media, Thought Leadership, Writing
• Questionnaire Auditing: The Quality-Control Step You Cannot Afford to Skipby Carey V. Azzara
  The value of strong questionnaire design is all too often not fully appreciated in the market research community. But the fact is, you can never fully recover from a poorly written and designed questionnaire—no matter how great you are at ...
  More articles on Market Research, Marketing Smarter, Marketing Tips, Surveys, Writing
• 14 Ways to Improve Conversion Rates of Online Formsby Jo Roberts, Anne Yastremski
  Online Web forms that capture customer data in exchange for content—or another kind of information or service—are often the first point of contact customers have with your business. So, why are they so awful? Or overly ambitious?
  More articles on Copywriting, Customer Engagement, Lead Nurturing, Marketing Tips, Measurement, Website Design, Writing

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• How to Defeat Six Fierce Opponents of Compelling Content
  Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents ...
  More articles on Content, Marketing Tips, Writing
• Four Tips for Generating Leads With Email
  "Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But ...
  More articles on Email Marketing, Email Subject Lines, Lead Generation, Writing
• Five Tips for Attaining Editorial Excellence
  People tend to remember the best or the worst, but not so much what's in between those extremes. So, as a marketer, your content should radiate goodness—and not distract with ...
  More articles on Content, Marketing Tips, Writing
• Overcome the Status Quo Barrier Like Malcolm Gladwell
  "Malcolm Gladwell sold millions of copies of his book The Tipping Point, and he made millions of dollars on the concept he wrote about," writes Tim Reisterer at MarketingProfs. "But, ...
  More articles on Content, Creativity, Marketing Tips, Writing
• Four Vital Areas for On-Page SEO
  On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole. "Think of these signals like the dust jacket of ...
  More articles on Content, Keywords, Search Engine Marketing, SEO, Writing
• Four Ways to Treat Your Email Subscribers Like Friends
  According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family ...
  More articles on Customer Relationships, Email Marketing, Marketing Tips, Writing
• A Cautionary Tale: Four Pitching No-Nos [Slide Show]by Christian Gulliksen
  If you regularly pitch story ideas to influential bloggers, you know there's a right way to do it—and a very wrong way to do it. Consider what happened when a ...
  More articles on Blogging, Email Marketing, Public Relations, Writing
• Dialogue Writing, Part 2: Where to Start [Video]by Brent Walker
  The listener needs to know—within the first couple of lines of dialogue—who is talking, where they are, and why they're having this conversation. No small task—but there are tricks!
  More articles on Creativity, Marketing Inspiration, Videos, Writing
• Dialogue Writing, Part 1: Chaos Is Good! [Video]by Brent Walker
  ARRRRGH! Few things are more painful to listen to than bad dialogue. How can you go about writing good dialogue? Fire up the video, and we'll get started.
  More articles on Creativity, Marketing Tips, Videos, Writing
• Three Rules for Ideation Success
  How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows "ideation sessions," and they might just produce an idea that leads to ...
  More articles on Collaboration, Creativity, Marketing Smarter, Writing
• Tripped Up by a Typo: Five Real-Life Examples [Slide Show]by Christian Gulliksen
  It's bad enough when you notice a typo in a tweet. But what if a sloppy error ends up on a billboard, menu, or business sign? Here are five examples ...
  More articles on Content, Customer Loyalty, Customer Retention, Writing
• Seven Ways Marketers Can Think (and Write) Like Journalists [Slide Show]by Verónica Maria Jarski
  What can marketers learn from journalists? Good storytelling. Here are seven ways marketers can wield journalism skills to produce content that grabs attention and encourages conversation.
  More articles on Creativity, Customer Engagement, Marketing Inspiration, Writing
• Three Tips for Creating Credible Online Content
  "Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors ...
  More articles on Content, Marketing Tips, Web Content, Writing
• Four Ways to Make Branded Content Shareable
  A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's ...
  More articles on Content, Marketing Tips, Search Engine Marketing, Writing
• How to Improve the SEO Value of Your Twitter Account [Slide Show]by Daniel Rosenhaus
  We have known for some time now that Google and Bing use Twitter as a ranking factor, so it'll pay to improve the SEO value of your Twitter account and tweets. ...
  More articles on Content, SEO, Social Media, Targeting, Twitter, Writing
• Three Ways to Improve Your Online Forms
  "Finding a balance between gathering relevant information from your leads and not sacrificing your conversion rate can be difficult," writes Billy MacDonald at the HubSpot blog. "You want to generate ...
  More articles on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Writing
• Five Tips for Writing Content That Keeps Pace With B2B Searches
  "In B2B marketing, slow and steady tortoise-like activity may achieve results in social media, but a business marketer must be quick to respond to trends and market fluctuations resulting from ...
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• Three Ways to Thank Your Loyal Customers via Email
  "Unless you were raised by wolves in the wild," writes Karen Talavera in an article at MarketingProfs, "at some point you learned that it is polite to say thank you. ...
  More articles on Content, Customer Relationships, Email Marketing, Writing
• Tips for a Smart Mobile Search Strategy
  In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers ...
  More articles on Mobile Marketing, Search Engine Marketing, Writing
• Three Key Ways to Add Value to Your B2B Content
  "Most B2B marketers have embraced the notion that they are also 'publishers,'" says Ann Handley in a recent article at MarketingProfs. "In other words, they understand that in addition to ...
  More articles on B2B Marketing, Content, Writing

See all 99 marketing Daily Posts related to Writing

Writing case studies, deconstructing real life examples and illustrating lessons learned

• A Fresh Way to Use Email as an Interactive Toolby Garden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool.
  More case studies on Case Studies, Creativity, Customer Engagement, Customer Retention, Email Campaigns, Interactive Marketing, Writing
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.
  More case studies on Case Studies, Corporate Blogging, Customer Engagement, Customer Relationships, Facebook, Keywords, PPC Campaigns, Search Engines, Twitter, Writing
• How a Marketing Consultant Significantly Increased His Client Base via Social Mediaby L&G Business Solutions
  Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second.
  More case studies on Blog Comments, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Social Media, Social Networking, Writing

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Writing online seminar broadcasts from the best minds in marketing

• MarketingProfs University: How to Build and Maintain a Thriving Content EcosystemBroadcast on 11/3/2011 11:00:00 AM
  More seminars on Blogging, Content, Content Marketing, Web Content, Writing
• Subject Lines: The Hidden Impact on Email Subscriber BehaviorBroadcast on 8/18/2011 11:00:00 AM
  More seminars on Creativity, Customer Behavior, Email, Email Marketing, Email Subject Lines, Writing
• MarketingProfs University: How to Become a Content JuggernautBroadcast on 6/16/2011
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• Seven Keys to a Successful BlogBroadcast on 4/28/2011 11:00:00 AM
  More seminars on Branding, Content, Content Marketing, Corporate Blogging, Marketing Strategy, Marketing Tips, Social Media, Writing
• MarketingProfs Makeover: Optimizing Content for SEOBroadcast on 12/9/2010 11:00:00 AM
  More seminars on Copywriting, Google, Keywords, Marketing Tips, SEO, Web Content, Writing
• The Seven Deadly Sins of Landing Page DesignBroadcast on 11/11/2010 11:00:00 AM
  More seminars on Landing Pages, Online Marketing, Web Content, Website Design, Writing
• Content Development for the Real WorldBroadcast on 7/22/2010 11:00:00 AM
  More seminars on Content Marketing, Creativity, Customer Experience, Marketing Challenges, Writing
• Corporateblahbidiblah Detox: Grow Your Business by Communicating in HumanBroadcast on 4/1/2010 11:00:00 AM
  More seminars on Content Marketing, Customer Engagement, Customer Experience, Interactive Marketing, Marketing Tips, Writing
• Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their TrustBroadcast on 10/29/2009 11:00:00 AM
  More seminars on Content Marketing, Marketing Tips, Web Content, Website Design, Websites, Writing
• Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and ToolsBroadcast on 10/15/2009 11:00:00 AM
  More seminars on Marketing Tips, New Media, Twitter, Word of Mouth, Writing
• Behind the Online Curtain: Secrets for Building a Successful Webinar ProgramBroadcast on 4/23/2009 11:00:00 AM
  More seminars on Collaboration, Creativity, Marketing Smarter, Marketing Strategy, Marketing Tips, PowerPoint, Webinars, Writing
• How to Craft a Winning Business Case for Your Marketing InitiativeBroadcast on 4/16/2009 11:00:00 AM
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• Extreme PowerPoint Makeover: Transform Your Data-Driven Presentation Beyond Bullet PointsBroadcast on 4/9/2009 11:00:00 AM
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• Content Marketing: How to Position Your Company as a Trusted Expert ResourceBroadcast on 12/4/2008
  More seminars on Content Marketing, E-Commerce, Marketing Strategy, Marketing Tips, Positioning, Thought Leadership, Web Content, Word of Mouth, Writing
• Seven Secrets to Inspiring PresentationsBroadcast on 7/17/2008
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• Telling a Story that Sells: Case Studies with HeartBroadcast on 2/14/2008
  More seminars on Case Studies, Customer Engagement, Marketing Tips, Print Collateral, Sales, Targeting, Writing
• Seth Godin: How to Avoid The Meatball SundaeBroadcast on 1/3/2008
  More seminars on Creativity, Customer-Centric, Marketing Inspiration, Marketing Strategy, Positioning, Writing
• Customer Carewords: Words on the Web that Make the SaleBroadcast on 12/13/2007
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• Publicity Power Tool: Building a Great Online Press KitBroadcast on 11/15/2007
  More seminars on Online Marketing, Press Kits, Public Relations, Writing
• Arm Your Sales Team with Collateral That B2B Prospects Really WantBroadcast on 7/19/2007
  More seminars on B2B Marketing, Catch-22, Creativity, Customer Engagement, Marketing Tips, Print Collateral, Sales, Writing

See all 36 marketing On Demand Seminars related to Writing

Writing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Write Vivid, Engaging CopyReleased on 1/6/2012 10:00:00 AM
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• Take 10 Author Series: Eight Commonly Misused Words and How to Use Them CorrectlyReleased on 11/25/2011 10:00:00 AM
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• Take 10: Six Quick Tips for Writing SEO-Friendly ContentReleased on 10/14/2011 10:00:00 AM
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• Take 10: 5 Rules for Creating Powerful Calls-to-ActionReleased on 8/26/2011 10:00:00 AM
  More Take 10 on Copywriting, Customer Behavior, Metrics, Web Copy, Writing
• Take 10: How to Host a Successful Twitter ChatReleased on 7/8/2011 10:00:00 AM
  More Take 10 on Advertising, Community, Marketing Tips, Naming, Twitter, Writing
• Take 10: How to Create a Digital Marketing Plan with 8 Key ElementsReleased on 1/28/2011 10:00:00 AM
  More Take 10 on Digital Marketing, Marketing Plans, Marketing Tips, Measurement, Metrics, Writing
• Take 10: 7 Ways You Can Fix Your Website Forms to Get More LeadsReleased on 8/13/2010 10:00:00 AM
  More Take 10 on Creativity, Lead Generation, Website Design, Writing
• Take 10: How to Plan a YouTube Video Shoot in 6 StepsReleased on 8/6/2010 10:00:00 AM
  More Take 10 on Marketing Tips, Social Media, Videos, Writing, YouTube
• Take 10: How to Select Your Keywords Using a Free Tool From GoogleReleased on 6/11/2010 10:00:00 AM
  More Take 10 on Copywriting, Google, Keywords, Marketing Tips, SEO, Writing

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Writing marketing downloads for the busy professional

• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
  More tools on Blog Comments, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Social Media, Writing
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  More tools on Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing
• Benchmark Survey: Communication Skills
  Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.
  More tools on Career Management, Email Marketing, PowerPoint, Public Speaking, Writing

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