• Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
  Facebook offers many features for strategic networking and generating visibility for your company. Among them, Facebook fan pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text throughout your fan page and updating regularly, you can create ...
  More articles on Advertising, Facebook, Landing Pages, Networking, Targeting, Twitter, Writing
• Improving Campaign Deliverability for PC and Mobile Users by Wendy Lowe
  All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant evolution of technology means more people are checking their email ...
  More articles on Email Deliverability, Email Marketing, Mobile Marketing, Segmentation, Targeting, Writing
• 'Hypey' Copy That Converts, and How to Write It by Barry Densa
  Hypey copy is like a fine wine. It has great legs, a fine body, and a rich nose. Hype excites the emotions, stimulates the buying glands, and ultimately converts better- than-dull; drab; "only the facts, Ma'am" marcom-style copy. The challenge, of course, ...
  More articles on Advertising, Copywriting, Creativity, Customer Acquisition, Marketing Tips, Writing
• Cures for Eight Common Small-Marketing-Firm Ailments by Steve Adams
  Small-agency quirks don't have to be fatal. In fact, many can be fixed by applying simple technologies that provide big-business tools while allowing firms to stay true to their small-business core. The following eight cures to the common small-marketing-firm ailments ...
  More articles on Customer Engagement, Hiring Outside Resources, Marketing Tips, Small Business, Writing
• 10 Practical Tips for Creating Blockbuster E-Books by Jonathan Kranz
  Without careful planning, your e-book may become a sinkhole of confused agendas, missed opportunities, and poor distribution. Here are a few key things that might help you avoid the pains and achieve the gains.
  More articles on Marketing Tips, Public Relations, Social Media, Thought Leadership, Writing
• In Email, Emphasize Quality, not Quantity by Louis Chatoff
  Email marketing has rapidly become all about quality: the quality of the sender's content and the quality of the sender's email addresses. Keeping the content simple and valuable is the key to crafting a quality email message. Trying to cram ...
  More articles on Copywriting, Email Lists, Email Marketing, Websites, Writing
• Developing an RFP? Seven Tips for Getting the Responses You Want by Gwyneth Dwyer
  You just sent out a request for proposal (RFP). Will it give you the responses you want? Will it set the stage for a great long-term relationship? An RFP is a key step in engaging an outside marketing partner. Don't underestimate ...
  More articles on Creativity, Management, Marketing Tips, Writing
• Eight Tips for Hunting for Revenue Where No Budget Exists—Get to Executives by Steve Lightstone
  It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think differently. The message is important, but it's effective only if the ...
  More articles on Copywriting, Creativity, Customer Engagement, Marketing Tips, Referrals, ROI, Writing
• How to Develop a Successful Facebook Page by Mark Ivey
  Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the following strategies for leveraging some of the key features.
  More articles on Brand Equity, Community, Facebook, Management, Marketing Tips, Services Marketing, Social Media, Twitter, Videos, Writing
• A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment by Steve Adams
  Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners.
  More articles on Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips, Personalization, Segmentation, Small Business, Writing
• Man Bites Giraffe II: A Return Visit With Email Subject Lines From Real Companies by Josh Nason
  When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want to get across, that subject line better be good... or ...
  More articles on Customer Engagement, Email Marketing, Email Subject Lines, Marketing Tips, Writing
• Anatomy of a Novel-Sized Landing Page, Part 2 by Kim MacPherson
  In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you need to keep the message on track and motivating by ...
  More articles on E-Commerce, Landing Pages, Sales, Testimonials, Writing
• Three Ways to Personalize Your Email Marketing: Remember Who You're Talking to by Karen Talavera
  Sometimes we get so caught up in the procedural logistics of email marketing that we forget we're communicating with real people. We think in terms of lists, databases, target audiences, and segments. With email, as with conventional channels, it's important to ...
  More articles on Creativity, Direct Marketing, Email Marketing, Personalization, Testimonials, Writing
• Email Marketing Success Is All About the Value of Content by Steve Adams
  A great-looking email template is important for establishing credibility and brand recognition with readers; but, as the old saying goes, never judge a book by its cover. The same mentality should always be applied to email campaigns. A nice-looking template means ...
  More articles on Creativity, Email Marketing, Marketing Smarter, Thought Leadership, Writing
• Spring Is Here: Time to Unclutter Your Email Marketing by Karen Talavera
  Here are five essential areas of any email marketing program that are worth poking around in. Turn over some rocks, and don't hesitate to dump anything you discover underneath that shouldn't be there. In the spirit of spring, let's do ...
  More articles on Email Lists, Email Marketing, Permission Email Marketing, Testing, Writing
• Webinar Essentials: Five Must-Have Ingredients of Success by Kimberly Smith
  For cooking up new leads or positioning a company as a thought leader and trusted industry resource, webinars serve as an effective tactic. They create dialog and tempt prospects to get to know you better. In fact, webinars can become ...
  More articles on Customer-Centric, Landing Pages, Positioning, Promotions, Public Speaking, Thought Leadership, Webinars, Writing
• Email Optimization: How Simple Changes Increase Open Rates, Clickthrough, Response, and Average Order Size by Debra Ellis
  Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is also the most abused one. Practitioners of knee-jerk planning rely on emails to bolster a sagging month or fill in the ...
  More articles on Brand Awareness, Customer Relationships, Email Marketing, Measurement, Personalization, Testing, Writing
• Five Reasons to Change Your Registration Page (and Boost Conversions) by Amy Gesenhues
  Want to improve your online conversion rates? Reconsider your registration page. Whether your conversion process includes registering for a demo, signing up for an e-newsletter, or making a purchase, there are particular rules you should follow.
  More articles on Customer Experience, Lead Generation, Website Design, Writing
• Five Questions to Ask Before You Hit Send by Doug Stern
  Some businesses opting for digital instead of print do it because they've gone green. Others want to harness the internet's speed, reach, and other capabilities. The rest like the convenience of online or have some other strategic purpose that points ...
  More articles on Customer Behavior, Customer Engagement, Customer Relationships, Email Marketing, Marketing Tips, Writing
• Steal This List! 100 Subject Lines (and 7 Tips) That Will Get Your Emails Opened and Clicked on by Kimberly Smith
  Even in a social media world, email pulls as the strongest-performing marketing channel. The first step on the path to strong performance, however, is a compelling subject line. Here's what makes for a good subject line, as well as a ...
  More articles on Email Marketing, Email Subject Lines, Targeting, Writing

See all 302 marketing articles related to Writing

• D0n't Do T.his
  If you visit political blogs, you may have noticed that some bloggers try to outsmart content filters that flag incendiary words by substituting numbers and symbols for letters (e.g., pr0p@ganda), ...
  More articles on Creativity, Email Marketing, Spam, Writing
• I Prefer a Smooth Blend
  To be free or not to be free? That is the question many content providers are asking these days. Says SEO Book author Aaron Wall in a Search Engine Land article: ...
  More articles on Search Engine Marketing, Social Media, Web Content, Writing
• Here Today, Bored Tomorrow
  You've done a great job of cultivating your email list—and your subscribers have rewarded your efforts with extraordinary loyalty. So far, so good. But Mark Brownlow of Email Marketing Reports ...
  More articles on Customer Engagement, Customer Loyalty, Email Marketing, Writing
• Good Design Doesn't Just Happen
  Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...
  More articles on Keywords, Personas, Scenarios, Search Engine Marketing, Testing, Writing
• Be a Devil This Halloween
  Even though things are starting to look up, companies are still a bit wary about spending limited dollars in a tough economy. Might there be a devilish tactic lurking somewhere ...
  More articles on B2B Marketing, Marketing Smarter, Sales, Writing
• From the Mouths of Babes
  "I hate shyster pitches on the radio or TV," says Steve Woodruff in a post at the MarketingProfs Daily Fix Blog. "Like the services that want to extract money from ...
  More articles on Advertising, Marketing Inspiration, Writing
• Oh, Yeah? Give Me One Good Reason.
  "Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running," Ardath Albee notes in a recent post at the Marketing ...
  More articles on B2B Marketing, Customer Engagement, Lead Generation, Sales, Writing
• What I'm Trying to Say Is…
  "If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in ...
  More articles on Customer Engagement, Sales, Small Business, Web Content, Writing
• OK, OK, so I Screwed Up
  Despite your commitment to following best practices, you might still commit minor email-marketing sins on occasion. Well, take heart: You are not alone. In a post at the Email Experience ...
  More articles on Email Marketing, Email Subject Lines, Marketing Tips, Writing
• Your Proposal: Don't Phone It in
  Many companies treat a request for proposal (RFP) as if it's a necessary and tedious evil—something you whip together or repurpose from an existing document with cut-and-paste indifference. But Gwyneth ...
  More articles on Collaboration, Small Business, Writing
• Gesundheit!
  In a premium article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also ...
  More articles on B2B Marketing, Metrics, Small Business, Testing, Writing
• Trust Us, This Is Legit
  "It must be tough to be a financial institution in 2009," says DJ Waldow in a post at the Email Experience Council blog. "I'm not referring to the current financial ...
  More articles on Creativity, Email Marketing, Spam, Writing
• Thanks for Nothing
  In a post at the Marketing Interactions blog, Ardath Albee tells the story of a phone call from a favorite charity, and an inarticulate young man who explained that he ...
  More articles on Customer Experience, Small Business, Writing
• Grab for That Brass Ring!
  "I predicted back in January that 2009 would be the year of the email marketer," says Stephanie Miller in a post at the Daily Fix blog. "Times got rough mid-last ...
  More articles on Customer Satisfaction, Email Marketing, Marketing Tips, Testing, Writing
• Want to Write Well? Dive In!
  "Writing is as simple as falling off a log," says guest columnist Daniel Passamaneck in the Editorial Emergency newsletter. "[W]riting well is as challenging as the 10-meter diving platform." His ...
  More articles on Customer Engagement, Marketing Tips, Small Business, Writing
• Optimize B2B Email for Search, Pt. I
  "I get a fairly large number of content marketing emails each week," writes Galen de Young in a post at the B2B Marketing Blog. "I'm surprised how many of them ...
  More articles on B2B Marketing, Email Marketing, Keywords, SEO, Website Design, Writing
• Now That's a Good Release!
  "As many of you know," begins an article in a recent edition of the Editorial Emergency newsletter, "[cofounder Julia Rubiner has] been cranking out publicity communications—bios, press releases, one-sheets, corporate ...
  More articles on Press Releases, Public Relations, Small Business, Writing
• Analyze This
  When analyzing the success of your email campaigns, you might be staring right at useful data that goes unused. Take, for instance, the amount of newsletter copy used to tease ...
  More articles on Email Marketing, Marketing Analytics, Newsletters, Testing, Writing
• Short, Sweet and Clicked-Through
  In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters ...
  More articles on Email Marketing, Email Subject Lines, Testing, Writing
• Subject: Rock On!
  "A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you ...
  More articles on Email Marketing, Email Subject Lines, Marketing Tips, Writing

See all 52 marketing Daily Posts related to Writing

Writing case studies, deconstructing real life examples and illustrating lessons learned

• A Fresh Way to Use Email as an Interactive Toolby Garden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool.
  More case studies on Case Studies, Creativity, Customer Engagement, Customer Retention, Email Campaigns, Interactive Marketing, Writing
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.
  More case studies on Case Studies, Corporate Blogging, Customer Engagement, Customer Relationships, Facebook, Keywords, PPC Campaigns, Search Engines, Twitter, Writing
• How a Marketing Consultant Significantly Increased His Client Base via Social Mediaby L&G Business Solutions
  Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second.
  More case studies on Blog Comments, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Social Media, Social Networking, Writing

See all Case Studies in our library

Writing online seminar broadcasts from the best minds in marketing

• Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their TrustAttendee rating:  - 10/29/2009
  More seminars on Marketing Tips, Web Content, Writing
• Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and ToolsAttendee rating:  - 10/15/2009
  More seminars on Marketing Tips, New Media, Twitter, Word of Mouth, Writing
• Behind the Online Curtain: Secrets for Building a Successful Webinar ProgramAttendee rating:  - 4/23/2009
  More seminars on Collaboration, Creativity, Marketing Smarter, Marketing Strategy, Marketing Tips, PowerPoint, Webinars, Writing
• How to Craft a Winning Business Case for Your Marketing InitiativeAttendee rating:  - 4/16/2009
  More seminars on Benchmarking, Collaboration, Management, Marketing Plans, Measurement, Metrics, Writing
• Extreme PowerPoint Makeover: Transform Your Data-Driven Presentation Beyond Bullet PointsAttendee rating:  - 4/9/2009
  More seminars on Creativity, PowerPoint, Public Speaking, Writing
• Content Marketing: How to Position Your Company as a Trusted Expert ResourceAttendee rating:  - 12/4/2008
  More seminars on E-Commerce, Marketing Strategy, Marketing Tips, Positioning, Thought Leadership, Web Content, Word of Mouth, Writing
• Seven Secrets to Inspiring PresentationsAttendee rating:  - 7/17/2008
  More seminars on Creativity, Marketing Tips, Public Speaking, Writing
• Telling a Story that Sells: Case Studies with HeartAttendee rating:  - 2/14/2008
  More seminars on Case Studies, Customer Engagement, Marketing Tips, Print Collateral, Sales, Targeting, Writing
• Seth Godin: How to Avoid The Meatball SundaeAttendee rating:  - 1/3/2008
  More seminars on Creativity, Customer-Centric, Marketing Inspiration, Marketing Strategy, Positioning, Writing
• Customer Carewords: Words on the Web that Make the SaleAttendee rating:  - 12/13/2007
  More seminars on Copywriting, Customer Engagement, Sales, Web Copy, Websites, Writing
• Publicity Power Tool: Building a Great Online Press KitAttendee rating:  - 11/15/2007
  More seminars on Online Marketing, Press Kits, Public Relations, Writing
• Arm Your Sales Team with Collateral That B2B Prospects Really WantAttendee rating:  - 7/19/2007
  More seminars on B2B Marketing, Catch-22, Creativity, Customer Engagement, Marketing Tips, Print Collateral, Sales, Writing
• How to Tell Your Story to the MediaAttendee rating:  - 6/21/2007
  More seminars on Marketing Tips, Public Relations, Targeting, Word of Mouth, Writing
• Customer Message Management 2: Confuser or Clarifier? Creating Customer-Relevant MessagingAttendee rating:  - 6/8/2007
  More seminars on Collaboration, Creativity, Customer-Centric, Measurement, Targeting, Value Propositions, Writing
• Customer-Centric Communications: It's All Different NowAttendee rating:  - 5/24/2007
  More seminars on Creativity, Customer-Centric, Customer Engagement, Marketing Tips, Positioning, Segmentation, Writing
• How to Develop Quality e-Newsletter Content Without Breaking the BankAttendee rating:  - 4/19/2007
  More seminars on Creativity, Customer Engagement, Email Lists, Marketing Tips, Newsletters, Writing
• Marketing Through Stories: The Selling Power of NarrativeAttendee rating:  - 3/22/2007
  More seminars on Brand Awareness, Branding, Creativity, Customer Engagement, Customer Relationships, Writing
• e-Newsletters: Get Attention and Build LoyaltyAttendee rating:  - 2/22/2007
  More seminars on Creativity, Customer Engagement, Customer Retention, Email Marketing, Measurement, Newsletters, Writing
• Email Marketing Success: 10 Campaigns Examined for Better and for WorseAttendee rating:  - 8/24/2006
  More seminars on CAN-SPAM, Email Campaigns, Email Marketing, Email Subject Lines, Preview Pane, Value Propositions, Writing
• The New Rules of PR: How to Use Press Releases to Reach Buyers DirectlyAttendee rating:  - 6/29/2006
  More seminars on Press Releases, Public Relations, Search Engines, Segmentation, Thought Leadership, Websites, Writing

See all 28 marketing On Demand Seminars related to Writing

Writing marketing downloads for the busy professional

• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
  More tools on Blog Comments, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Social Media, Writing
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  More tools on Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing
• Benchmark Survey: Communication Skills
  Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.
  More tools on Career Management, Email Marketing, PowerPoint, Public Speaking, Writing

See all Tools and Downloads in our library