Marketing Resources: Online Marketing

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Results for Online Marketing

Yes, Facebook Is a Business Tool by Paul Chaney
Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses. Accordingly, it ...
More articles on Facebook, Google, Marketing Tips, Online Marketing, Search Engines
The Surprising Evolution of Online Marketing in Software Sales by Jayson Gehri
Online marketing is nothing new for software marketers. It's only natural that the software industry and computer-software users migrated to the Internet early on. So although the idea of online marketing isn't new, how software is marketed online continues to ...
More articles on Marketing Smarter, Online Marketing, Personalization, Targeting
Seven Questions Local Businesses Should Answer Before Investing in SEO by Kenton Newby
In the current economic climate, many local businesses are seeking more-effective ways to market. Since their potential customers are increasingly using the Web as a way (and sometimes the first and only way) to find products and services, local businesses realize ...
More articles on Copywriting, Google, Local Marketing, Marketing Tips, Online Marketing, ROI, SEO, Web Content, Websites
How to Run Your Own Successful Virtual Conference by Kimberly Smith
Intrigued by the ease, broader reach, and lower cost of hosting a virtual event? Be aware that there are distinguishable differences in how online conferences are planned and carried out—and the technology is just the beginning. Here's how to effectively ...
More articles on Hiring Outside Resources, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sponsorship, Trade Shows/Events
Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a Car by Scott Painter
The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, and, by extension, giving dealers a more effective, targeted channel ...
More articles on Lead Generation, Lead Quality, Metrics, Online Marketing, Pricing, Sales
Put Your Site Search to Work and Improve Your Targeted Marketing, Part 1 by Shaun Ryan
If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing efforts. For example, did you know that you can use data ...
More articles on Branding, Customer Relationships, E-Commerce, Email Lists, Keywords, Online Marketing, ROI, Websites
Online Reputation Management: A View From the Top by Leslie Gaines-Ross
The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some solutions ...
More articles on New Media, Online Marketing, SEO, Social Media, Social Networking, Twitter, Websites, Word of Mouth
The Art and Science of Web Analytics: Going Beyond the Status Quo by Chris Golec
Companies are realizing that in today's competitive business environment, marketers must go beyond the status quo of a Web site that acts like a brochure if they are to induce user behavior and enter the world of opportunity outside of ...
More articles on Marketing Analytics, Metrics, Online Marketing, ROI, Search Engine Marketing, Web Analytics
Top 10 for Online Marketing Success in 2009 by Aaron Kahlow
Do you know what will ensure your web site's success in 2009? Here's the top 10 ideas for online marketing success this coming year... and beyond.
More articles on Economic Crisis, Online Marketing, Social Networking, User generated content
Why Won't Mobile Marketing Learn From Online's Lessons? by Bob Walczak
Mobile advertising is deemed complex for the same reason online used to be: Standards are murky at best. Online advertising evolved because online dashboards allowed agencies to monitor and optimize their digital campaigns in real time. Why doesn't mobile do this?
More articles on Marketing Challenges, Mobile Marketing, Online Marketing
Guidelines for Choosing Online Marketing Technology by Charisse Tabak
The burgeoning online marketing industry has produced a veritable treasure trove of technologies and their associated tools to support your efforts. With this cache of options comes the need to be accurate in your selection, making sure the tool matches ...
More articles on Customer Relationships, Hiring Outside Resources, Online Marketing
Creative Redeemed: How to Achieve Measurable Difference in Online Marketing by Scott Brinker
The power of great creative is that it over-delivers. It exceeds expectations. It signals that you care about and respect your audience—and it affects your brand when you need it most: the formative moment of a prospect's first impression of ...
More articles on Advertising, Copywriting, Creativity, Customer Engagement, Landing Pages, Measurement, Online Marketing, Testing
Top 10 Challenges Interactive Marketers Face by Aaron Kahlow
The top 10 challenges facing the interactive marketing community are very much the same as those facing the entire marketing community... in that almost every marketing professional must address the interactive/online marketing medium. When they are asked about top challenges, many ...
More articles on Interactive Marketing, Marketing Challenges, Online Marketing, ROI, Time Management
How to Generate Marketing Leads Efficiently and Increase Marketing Returns by Zephrin Lasker
Marketers are under pressure to generate returns. Cost-per-lead lead-generation advertising allows online marketers to pay only for leads—not for clicks and impressions that might never convert. Here are four steps to generate leads and increase your returns.
More articles on Advertising, Lead Generation, Marketing Tips, Metrics, Online Marketing, Recession
The Power of Search Within a Complex Sales Cycle by Roxanne Lott
Now that we know that 85% of B2B customers use the Internet at some point during the buying process, why is it that so many business executives still contend that online marketing "doesn't work" for businesses with enterprise solutions or ...
More articles on B2B Marketing, Brand Awareness, Online Marketing
How to Acquire and Retain Customers via Content Marketing by Paul Chaney
Face it. If you are an online marketer, you're a publisher. Your Web properties are media sites, whether you consider them such or not; so you might as well make the most of it and provide your customers and prospects ...
More articles on Blogging, Customer Acquisition, Customer Retention, Online Marketing, Targeting, Thought Leadership, Writing
Five Ways to Optimize Luxury Online Sales Channels by Suzanne Hader
Considering the stakes, it's no surprise that the online sales channel is becoming increasingly important to the bottom line of top-shelf brands as consumers of luxury products and services continue to demonstrate their willingness to spend as much through commerce-enabled ...
More articles on Branding, Channel Marketing, Online Marketing, Websites
Multivariate Testing, Part 1: An Introduction by Eric Hansen
As web marketers seek new ways to boost conversion rates and improve the site experience of their visitors, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, ...
More articles on Online Marketing, Testing, Websites
What You Don't Know Can Hurt Your Brand Equity by Kevin Joy
Ultimately, brand protection is all about vigilance. By regularly monitoring the use of brands online, organizations can ensure prior infractions don't recur and can rapidly identify when new incidents arise. In a world where an organization's brand can represent half, ...
More articles on Brand Equity, Branding, Marketing Smarter, Online Marketing
Moving Madison Avenue: Finding Advertising Ideas Elsewhere by Martin Lindstrom
What will happen when ideas become commodities just like everything else? Some people certainly buy ads from advertising agencies on the strength of the agency's own brand name, but is the value of those brands under threat?
More articles on Advertising, Collaboration, Creativity, Online Marketing

See all 134 marketing articles related to Online Marketing

Fear Not, Numerophobics
Speculate all you want about how successful an online marketing campaign has been. But once someone brings hard data to the table, all bets are off: The answers are plain ...
More articles on High-Tech Marketing, Marketing Smarter, Online Marketing, Sales
Don't Rev the Search Engines Yet
As more and more customers use the Internet to research purchases, you might assume that any online marketing strategy requires a significant level of search engine optimization (SEO). But if ...
More articles on Local Marketing, Online Marketing, SEO, Small Business
Prescription Medicine Sites Lift Refills, Starts
Online ads about prescription medicines and dedicated Rx websites raise consumers' awareness of prescription medicines, increase drugs' perceived favorability, and encourage patients to refill their prescriptions.
More articles on Advertising, Brand Awareness, Market Research, Online Marketing, Websites
Google's News: Hope for Online Advertising
Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular.
More articles on Ad Copy, Google, Online Marketing, PPC Campaigns, Recession
Google Wave: A Sea Change for Marketers?
Starting today, Google will invite 100,000 users to beta-test its much-buzzed Wave. What will the hugely ambitious communication and collaboration platform mean for marketers?
More articles on Collaboration, Google, New Media, Online Marketing
Attitude Adjustment: Proactive vs. Reactive Marketing
No doubt about it: marketing and selling even the best of solutions in a bad economy is a hard job. On the sales front, cycles are longer, it's tougher to ...
More articles on High-Tech Marketing, Marketing Strategy, Online Marketing, Recession, Social Media
In Content (and Google) We Trust
Welcome to the inaugural issue of the High-Tech Marketing & Sales Get to the Po!nt newsletter from MarketingProfs. This once-a-week guide is specifically intended for marketing and sales staff in the high-tech ...
More articles on Collaboration, Google, High-Tech Marketing, Online Marketing, Websites
Speed Racer Eats FedEx's Dust
When using DVRs to watch television, we've gotten used to zipping through commercial breaks. We've been also spoiled by limited interruptions at online services like Hulu, where ads rarely last ...
More articles on Advertising, Marketing Inspiration, Online Marketing, Videos
Stream a Little Stream of Me
Email remains one of the least-expensive and highest-converting online marketing techniques out there, but few would argue it isn't past-due for a trendy facelift. Thankfully for the intrepid marketer, there ...
More articles on Branding, Email Marketing, Interactive Marketing, Online Marketing, Social Media, Videos, Word of Mouth
No Downturn in Flatland
Empty aisles. Echoing footsteps. Silence where there used to be chatter. Real-world retail is clearly suffering. And now new research suggests that if bricks-and-mortar merchants want to ...
More articles on Channel Marketing, Customer Behavior, E-Commerce, Online Marketing
I Make the Decisions Around Here
Oh, the dreaded negative customer review: shoppers love to read it, and marketers live in fear of it. Marketing teams across the land have been trying to develop strategies for ...
More articles on Customer Behavior, Customer Experience, Online Marketing
Turning Digital into Gold
While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a ...
More articles on Digital Marketing, Email Marketing, Online Marketing, Social Media
Free Firefighting Tools
When it comes to your company's reputation, what the Internet giveth, it can also taketh away. The benefits of good online buzz can diminish in the space of hours or ...
More articles on Google, Online Marketing, RSS, Small Business
You Belong in Pictures, Baby
"In 2007, 9 million digital picture frames were sold, about 1 million of them Wi Fi-enabled," writes Katy Bachman in an article for Brandweek. "By 2010, that's expected to jump ...
More articles on Advertising, Creativity, Interactive Marketing, New Media, Online Marketing, Social Media
Nah, That's Not Just an Ad. Is It?
You learned in school that there's no such thing as a free lunch. But as cable TV's popularity wanes against the force of the almighty Internet, it looks like "free ...
More articles on Advertising, Interactive Marketing, New Media, Online Marketing, Social Media, Television, Videos
Go With the New Kids on the Block
Brandon Leibowitz is a fan of the new kids on the block when it comes to Web directories. He says there are lots of benefits to advertising with unestablished directories. ...
More articles on B2B Marketing, Online Marketing

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Online Marketing case studies, deconstructing real life examples and illustrating lessons learned

Harnessing Web 3.0 to Pump Up Brand Preference and Loyaltyby ASUS (North America) and Intel
CASE STUDY: In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty.
More case studies on Brand Awareness, Brand Loyalty, Case Studies, Customer Advisory Programs, Customer Engagement, Customer Relationships, Online Marketing, Social Media, Word of Mouth
How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Salesby Diapers.com
CASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big.
More case studies on Case Studies, E-Commerce, Keywords, Online Marketing, Search Engines, SEO, Testimonials, Website Design
How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales Forecastsby NHL.com
CASE STUDY: Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut through the clutter and delivered the brand message. Here's how.
More case studies on Branding, Case Studies, Collaboration, Online Marketing, Sales, Sponsorship, Websites
How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design
How a Consultant's Internet Radio Show Led to New Business, New Sources of Revenueby CRM Essentials LLC
Atlanta management consultant Brent Leary launched a radio show in 2006 to help small and mid-sized businesses understand technology. It proved so popular that he evolved the show into a series of online podcasts, bringing new business and (ultimately) new revenue to his 15-year-old consulting business.
More case studies on Case Studies, Customer Acquisition, Keywords, Online Marketing, Podcasting, Small Business, Web Analytics
How a Dental Office Attracted Clients Using SEO and Other Internet Marketing Strategiesby Synergy Dental Center
Synergy Dental Center of Portland, Oregon, wanted to increase its client base, which Dr. Anthony Newkirk had inherited from the previous practitioner in 2003. He hired a marketing firm to develop a client-acquisition strategy, with a goal of 25 new patients a month. Here's how the Internet-based campaign played out.
More case studies on Case Studies, Customer Acquisition, Online Marketing, PPC Campaigns, Search Engine Marketing, SEO, Targeting
How an Office Furniture Company Tripled Its Sales by Optimizing for Searchby Panel Systems Unlimited
Office furniture dealer Panel Systems Unlimited found its sales lagging during an economic recession, and knew that it had to act quickly to position itself for the inevitable recovery. Partnering with Medium Blue Search Engine Marketing, it focused on upping its search engine exposure. The result: sales tripled.
More case studies on Case Studies, Online Marketing, ROI, SEO
How an Insurance Company Web Site Achieved Significant Increases in Click-Throughs and Conversionsby American International Underwriters (AIU)
By dynamically changing content on its start page to targeted segments of site visitors, along with testing the placement of additional product offerings within the transaction funnel, American International Underwriters upped the conversion rates of several of its products.
More case studies on Case Studies, Customer Acquisition, Online Marketing, Websites
How a Technology Services Company's Online Marketing Campaign Generated a 30-Times ROIby BearingPoint, Inc.
BearingPoint, a global provider of management and technology services, had won a major contract to implement a complicated voice over Internet protocol (VoIP) system for a financial company and wanted to leverage off that success. But it was competing with larger telecommunications brands to educate potential new customers about the new technology. By using multiple channels to get potential customers to visit its Web site and fill out a "BearingPoint VoIP Readiness Assessment Tool," the company was able to educate customers, gain sales leads, and often accelerate the typical nine-month period it took to close a large sale.
More case studies on Brand Awareness, Case Studies, Lead Generation, Online Marketing, ROI

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Online Marketing online seminar broadcasts from the best minds in marketing

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Online Marketing marketing downloads for the busy professional

Online Research How-To Guide
Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
More tools on Market Research, Measurement, Online Marketing, Surveys, Testing
Benchmark Survey: Marketing to Hispanics
Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
More tools on Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design