Contributed by Matt Snodgrass
- CMO, the Toughest Job in the World: Jamie Gier on Marketing Smarts [Podcast]
Ceros CMO Jamie Gier has no problem admitting that she gets overwhelmed by the relentless advance of technology and the ...
- A New Approach to Social Media: Aaron Templer on Marketing Smarts [Podcast]
It's time for marketers to approach social media in a new way. According to Aaron Templer, the way we've been ...
- Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast]
Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of ...
- What to Do Before You Launch: Jimmy Rose on Marketing Smarts [Podcast]
Before you create a product, you have to create an audience, advises Jimmy Rose of Content Snare. Product creation is ...
- The Importance of Revenue Operations in Your Organization: Jen Spencer on Marketing Smarts [Podcast]
The reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology ...
- The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts [Podcast]
Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how ...
- Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts [Podcast]
Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally ...
- Building Positive Company Culture While Intentionally Staying Small: Rob Simone on Marketing Smarts
When you create an agency in two days—as Rob Simone did with Summer Friday—you want it to be culturally sustainable. ...
- Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]
Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his ...
- SEO, Sleeping Outside, and Super Tuscan Wine: Wil Reynolds on Marketing Smarts [Podcast]
The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the ...
- The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts [Podcast]
Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights ...
- Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]
How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with ...
- The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]
Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding ...
- The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast]
Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through ...
- The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts [Podcast]
How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues ...
- The Power and Value of Brand: Maggie Gross on Marketing Smarts [Podcast]
Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined ...
- How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts [Podcast]
Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization—from the boardroom to the email ...
- Storytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast]
MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve ...
- Brand Positioning and Customer Insights: Debbie MacInnis and Allen Weiss on Marketing Smarts [Podcast]
Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which ...
- 'Be a Quitter Like Me'—Stories, Connections & Books: Bobby Lehew on Marketing Smarts [Podcast]
Fresh off a MarketingProfs webinar, Bobby Lehew joins us to answer questions we didn't get to in the Q&A. We ...
- Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts [Podcast]
Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going ...
- How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts [Podcast]
AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors ...
- The Power of One (Or How to Effect Change): Keith Jennings on Marketing Smarts [Podcast]
Keith Jennings joins us to share thoughts and insights on the profound and world-changing impact that a single person can ...
- Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]
Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others ...
- Wonderfully Weird Ideas: Scott Trobaugh and Cliff Lewis on Marketing Smarts [Podcast]
No two people are better-suited to help us move into a world of weird marketing—marketing based on ideas derived from ...
- This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]
Unlocking the nuances of the human brain in relation to marketing is a fascinating area of study. Nancy Harhut joins ...
- Listening to Customers, Discovering Your Why, What, and How: Zendesk's Lisa Kant on Marketing Smarts [Podcast]
Zendesk went through a complete reinvention and rebranding process in less than a year as a result of what its ...
- Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast]
Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how ...
- The Big Challenge for Marketers and Marketing in 2021: Michael Barber on Marketing Smarts [Podcast]
How can we marketers build up our own brand (collectively) and ensure that Marketing is included in organizational-level decision-making? Michael ...
- What Makes Customer Experience: Jeannie Walters on Marketing Smarts [Podcast]
What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie ...
- Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast]
Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to ...
- The 4Ss of Marketing and Why Your Corporate Culture Is Crucial in 2021: LinkedIn's Keith Richey on Marketing Smarts [Podcast]
Keith Richey of LinkedIn shares what CMOs have been doing this year and why your corporate culture is likely what ...
- The B2B Forum 2020 Edition of Marketing Smarts [Podcast]
In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's ...
- How to Humanize Your Brand: Bonnie Rothman and Judy Kalvin on Marketing Smarts [Podcast]
Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start ...
- What the Airlines Got Right and Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast]
Mike Betzer, SVP and GM at Khoros Care, dives into the history of the 800 number, long distance dialing, personalized ...
- Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer ...
- A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]
Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, ...
- Advancing Racial Justice, One Decision at a Time: Lee Deas on Marketing Smarts [Podcast]
Being an ally and doing your part to remove barriers to racial justice in your organization doesn't require an overnight ...
- To Advance Racial Justice, Have Those Uncomfortable Conversations: Lori Hall on Marketing Smarts [Podcast]
Lori Hall of Pop'N Creative talks about how to advance racial justice within your organization.
- Podcasts as a Learning (and Teaching) Medium for Marketing (And More)
How can busy marketers make time for learning when we're already having trouble keeping our head above water with our ...
- Nine Ways to Draw Event Visitors to Your Booth and Wow Them
Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may ...
- 5 Reasons to Get Excited About Search Marketing School
MarketingProfs blogger and MPU marketing specialist Matt Snodgrass is thrilled about the upcoming MPU course, Search Marketing School, and offers ...
