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  • by Vahe Habeshian
    Nearly one in four web users (24 percent) watch online video at least once a week and nearly half (46 percent) do so at least once a month, according a new study by the Online Publishers conducted by Frank N. Magid Associates, MediaPost. Some 69 percent of respondent said they ... more
  • by Seth Godin
    Britt Isaac writes in with this great before and after case study of a Super Bowl Start with this about American HomeHealth Inc. of St. Petersburg, FL. Apparently, they blew their entire wad on the big And now? If they had spent the money over the course of a year, ... more
  • by Vahe Habeshian
    Apple's chief technology officer, Avadis "Avie" Tevanian, best known for his work in developing Apple's Mac OS X operating system, has said he will retire as of Friday (surely not "glad tidings"* for Apple), VNUnet. He started out as Apple's VP of software engineering before becoming chief software technology officer ... more
  • by Mark Vanderbeeken
    Adam Richardson, strategy director at frog design, reflects on the fact that ten years ago this week, Palm Computing debuted the Pilot "1996 seems like eons ago, but the major PDA market has been around for a very short amount of time, really. The primitiveness of that first machine is ... more
  • by Vahe Habeshian
    CBS sports site cstv.com and Coca-Cola have launched a co-branded covering this weekend's NCAA Men's basketball championship Final Four game activities, MediaPost. Coverage will include game analysis, the "My Coke Fest" concert with Carrie Underwood and John Mellencamp (among others) and "Coke fan vignettes" of fans' experiences during the CSTV ... more
  • by Vahe Habeshian
    As it gets set to join the Standard & Poor's 500 Index on Friday, Google said yesterday (Wednesday) that it plans to sell 5.3 million shares, raising approximately $2 billion, the Silicon Jose Business Journal. Google gained $17.78 to close at $394.98 on Google's plan was laid out in documents ... more
  • by Leigh Duncan-Durst
    A recent study questions the ability of individuals with M.B.A. degrees to contribute to outperforming companies, adding fuel to the debate over the value of modern-day M.B.A. programs. What's missing in today's M.B.A. programs? more
  • by Jeanne Bliss
    CEOs no longer need to be convinced of the importance of developing relationships with profitable customers and keeping them around. What they need now ...a way to accomplish this feat. Some are considering the creation of a C-level position to drive the Suggesting a "Chief Customer Officer" may seem frivolous ... more
  • by Elaine Fogel
    I've never been at a loss for words in my life. Even in ninth grade, I remember my French teacher, M. Depigny, chastising me for talking too much and sending me to the Yes, the corner of the class in ninth grade! OK, so he was a And on my ... more
  • by Michael Perla
    This is a good piece in the CMO of Avaya - a $5B Telco out of Basking Ridge, NJ. A couple of lines I liked She'd rather be in the field than be "someone who is pretending to do marketing in an office in headquarters," she says with an inflection ... more
  • by BL Ochman
    If you believe the media reports, just about everyone is either reading or writing a blog at any given moment. You don't have to join them. Here are the top 10 reasons not to ...a company You can't control every message on a blog. (But message control has always been ... more
  • by Vahe Habeshian
    Today sold its division for $10.1 million in cash and the assumption of certain liabilities by the purchaser, JupiterKagan, subject to post-closing adjustments, Jupitermedia in a statement. In August 2005, Jupitermedia (which has been focusing on its images business) said it would sell its online news sites, including and , ... more
  • by Vahe Habeshian
    Google's lead over Yahoo and Microsoft in the U.S. search market continues to increase, and the renamed Ask.com (formerly AskJeeves, in fifth place) has begun to increase its share, according to ComScore figures for February, CNET. Google's market share was 42.3 percent, compared with 36.3 percent a year earlier. Second-place ... more
  • by Vahe Habeshian
    Marketers who wish to communicate with teens on social-networking site MySpace should adopt the approach of cultural anthropologists to decipher teens' various subcultures, according to MySpace.com SVP of marketing and content Shawn Gold, MediaPost. "We take a sociological approach to building MySpace, and advertisers need to be cultural anthropologists," he ... more
  • by Vahe Habeshian
    Alloy Marketing & , an online publisher focusing on youth, has acquired high school social networking site for $8.7 million, ClickZ. The site will offer both display-ad and integrated-marketing opportunities - including sponsoring tools and content. Samantha Skey, SVP of strategic marketing at Alloy, expects to introduce branded elements such ... more
  • by Vahe Habeshian
    The Republican-backed bill that would allow telephone companies to offer nationwide television-based video services - and so challenge cable companies - faces an initial public hearing March 30, BrandWeek . Under the bill, Verizon and AT&T, among others, would gain the ability to own national video licenses, called franchises, which ... more
  • by Vahe Habeshian
    Will help NPR deliver 45 of its to mobile phone users via , Mobile Podcasting . NPR podcasts will receive a branded channel in the Mobilcast application. NPR has had nearly 18 million downloads of its podcasts since its launch at the end of August 2005. Available podcasts include All ... more
  • by Vahe Habeshian
    JupiterResearch that 41 percent of mobile phone users are interested in some form of video service on their phone. According to Jupiter's "U.S. Wireless Forecast, 2005 to 2010" report, the growing demand for video will generate $501 million in revenue by 2010, up from $62 million in 2005. Adoption of ... more
  • by Vahe Habeshian
    After over a year of research and interviews with Puget Sound area first-generation Mexican immigrants and other native Spanish speakers, The Herald in Everett, Washington - owned by the Washington Post Co. - plans to launch a Spanish-language weekly April 21, called La Raza de Noroeste, Editor & In addition ... more
  • by Vahe Habeshian
    Sound provided by interactive technology is the newest feature that provides consumers an additional, engaging element to outdoor ads projected on public floors and walls, Media Life "The sound component brings another side to the visual," said John Payne, president of Florida-based Monster Media, provider of the GroundFX outdoor ads. ... more
  • by Vahe Habeshian
    Sharper Image director of investor relations, Tersh Barber, announced that as Sharper Image sales revenues continue to drop, the company is taking serious cost-reduction measures, slashing its capital expenditures budget from approximately $39 million in 2005 to $12 million-$15 million this year, Multichannel The company is cutting its corporate workforce ... more
  • by Vahe Habeshian
    The CW signed 30 TV stations - which account for 6.55 percent of TV households - yesterday to long-term, exclusive agreements, bringing its U.S. coverage up to 74 percent, Mediaweek The new stations represent markets ranging from number 35-ranked Greenville-Spartanburg, to the number 206-ranked Helena, Montana. Station groups that signed ... more
  • by Vahe Habeshian
    Newspaper Guild representatives yesterday confirmed their submission of a bid to purchase 12 Knight Ridder papers, Editor & "We did submit our bid today - it was competitive and aggressive," said Robert Hall, the former publisher of Philadelphia Newspapers Inc. who the guild hired to help with the Bids were ... more
  • by Ann Handley
    Welcome to the launch of the MarketingProfs Daily , a group weblog featuring news, opinion and commentary on marketing, advertising, and business-related issues, both offline and online. Think of it as a sort of Huffington for marketing (but without the politics, clunky design, and Like the HuffPost, in fact, the ... more
  • by Eric Frenchman
    On Thursday, CNETnews.com published an article titled Blue-chip Ads, Red-light Content and it really fired me The article described how the New, New, Really New AT&T had online ads running in mature sites next to sexually explicit videos. Plus, AT&T wasn't the only one mentioned in the article; Apple, Verizon, ... more

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