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Marketing Articles: Non-Profit

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  • by Ann Handley
    No matter how you feel about PETA, as an entity or a cause, you probably know its marketing. Even those don't admire it, in other words, are likely aware of it. Pointed, outrageous, admired and criticized, PETA's messaging is the type that makes the audience sit up and take notice. more
  • by Nedra Kline Weinreich
    If you run a nonprofit, you know that marketing is essential to your mission. To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more than just bringing in donations. By using social marketing methods, you can boost the effectiveness of programs and activities that ... more
  • by Sherlyn Manson
    Consumers want to align themselves with brands, employers and even investments that stand for something we believe in and that we can feel good about. Here's how smart companies are responding (and how your organization can, too). more
  • by Elaine Fogel
    When corporate America participates in cause-related marketing programs, it enhances its image, customers show greater loyalty, the public recognizes companies as good corporate citizens, and the companies gain a competitive advantage in staff recruitment and retention. But does corporate America really care? more
  • by Joseph Benson
    How well do you understand the "customers" of your university, and what do you know of their lifestyles and buying behaviors? more
  • by Kathy Klotz-Guest
    Are you working for a nonprofit or promoting a social cause? Many of the for-profit rules about marketing strategy apply there, too. more

Results for All Content » Marketing Articles » Non-Profit: 151 - 156 of 156

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