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- How can you nurture a strong corporate culture in a hybrid workplace? You need to take six key approaches. This infographic lays out those approaches, explaining why they are important and how to implement each. more
- What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers. more
- Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions. more
- What are the key things marketers should be thinking about before they embark on a new marketing campaign? They should be asking themselves these 10 questions. more
- This infographic looks at talent retention lessons organizations of all sizes can learn from companies such as Apple, Whole Foods, Walmart, and Nvidia. more
- Decoding Effective Communication and Understanding Impactful Connection | Marketing Smarts Live ShowIn a realm as vast and complex as communication, it can helps to distill principles into smaller, simple truths—adages that can be easily recalled and followed. In this episode, the CEO of ad agency Mekanism, Jason Harris, shares many such nuggets of truth. more
- Is your marketing team struggling to stay on the same page? If so, you might need a communications plan—a tracking document that outlines the who, what, when, and how of a project's information flow and deliverables. more
- This episode is brimming with wisdom and actionable tips focused on employee engagement and the connection between engaged employees and successful marketing outcomes. more
- Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research from LinkedIn. more
- Tech giants Apple, Microsoft, and Amazon are the most admired companies in the world, according to a recent survey of 3,720 executives, directors, and industry analysts. more
- What grade do chief executive officers give chief marketing officers? Do CEOs think CMOs are bold or bureaucratic? To find out, researchers surveyed 150 CEOs at US companies that have 100+ employees. more
- What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out. more
- Marketers are well aware that artificial intelligence and the metaverse have the potential to be transformational technologies. What's less well known is that these powerful tools are incredibly demanding on the datasphere. more
- This infographic looks at what can happen if remote workers make common cybersecurity mistakes such as failing to encrypt data and reusing passwords. more
- A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation. more
- The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research. more
- Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel. more
- This infographic looks at the share of US workers who want a raise, the size of the raise they want, and why they fear asking. more
- Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal inclusion. more
- Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attribution model, and more. more
- Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research from EssenceMediacom. more
- Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks for achieving synergy between your Sales and Marketing efforts. more
- How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms with 10,000 or more employees. more
- Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder. more
- Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder. more