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  • Theory vs. Practice: A New Approach to Marketing Education and Training

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Imagine graduating from college with a marketing degree and being able to immediately function as a marketer in most any company or situation. Education has forever grappled with the the "theory vs. practice" problem. Here's how to balance the two approaches.

  • The 15 Best Cities for Finding a Digital Marketing Job in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    San Francisco is the US city offering the most jobs (per capita) for digital marketers seeking employment, according to recent research from MarketPro.

  • Five Faces of the Gig Economy [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    The world of freelancing has grown, and there's no longer one definition of what a freelancer is. Check out this infographic by LinkedIn ProFinder and Intuit to see five types of gig workers today. Which one is right for your business? Or which one are you?

  • How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Claire Diaz-Ortiz, co-author of One Minute Mentoring (written with Ken Blanchard) explains how mentoring benefits both the mentor and the protege, how to find a mentor, how to know when it's the right fit, and more.

  • How Salespeople Improve Their Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most salespeople turn to their peers and networks for tips on how to improve professionally, rather than rely on team (company) training resources and content sources, according to recent research from HubSpot.

  • Monday Inspiration: Legendary Quotes From Successful Entrepreneurs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Here's a little midsummer inspiration to get you motivated. See what successful entrepreneurs, from Bill Gates to Beyonce, have to say about overcoming challenges and performing their best.

  • How to Create Tons of Good Content: Make Yourself a Content Lord of the Rings

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content to satisfy the voracious demand for it?

  • Discover the Missing Apps in Your Work Life [Quiz]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    People have access to more apps, platforms, and software than ever, thanks to the consumerization of information technology. The key is finding the right tools for the right team. Take this quiz to see what type of worker you are and which apps you need in your work.

  • Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor.

  • The Top 10 Companies on LinkedIn: Where Professionals Most Want to Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Alphabet (Google's parent company) and Amazon are the large companies LinkedIn members in the United States most want to work for, according to recent research from the social network.

  • Five Lessons for All Marketers From the Departure of Coke's CMO

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Coca-Cola has decided to eliminate the position of CMO; instead, Coke has created a chief growth officer role, in charge of both its customer and its commercial teams. Here's what marketers can learn from the shakeup.

  • The Road to Recognition: Authors Barry Feldman and Seth Price on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Digital marketing experts Seth Price and Barry Feldman discuss how to balance your employees' personal brands with the corporate brand, and they share insights from their personal-branding book, The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media.

  • Now Is the Time for Developing Your Personal Brand: 26 Tips

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The time for personal branding is now, and today is the best day to start developing your personal brand. Here are 26 tips, from A to Z, to help your personal branding efforts.

  • How to Elevate Your Marketing Career From OK to Awesome

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    In the fast-moving world of marketing, it's easy to feel stuck. Here's what you can do to get your career moving forward.

  • The Most In-Demand Marketing Skills in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners.

  • How to Prevent Marketing Team Burnout and Get Over Overtime

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers are known for late nights and jam-packed days. Unfortunately, that kind of schedule can lead to diminished productivity at best, and burnout and turnover at worst. There's a better way.

  • Building and Unleashing Your Personal Brand in the Digital Age

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Career Development

    In this PRO seminar, you'll learn the secrets to professionally standing out based on acclaimed author and speaker Mark Schaefer's new book, KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll learn how to approach your Web presence so you can create the proper authority, reputation, and audience to realize your potential and achieve your goals, whatever they might be.

  • Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, discuss enterprise branding, the importance of embracing a corporate mission, and women in leadership positions.

  • Own Your Interview: Nine Questions Every Content-Writing Candidate Needs to Ask

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    You can't get answers if you don't ask questions. And if you don't get answers, you can't make informed decisions. Ask these nine questions, and you'll be on your way to owning your content-job interview.

  • How to Become a Guest-Post Contributor to Industry Websites and Blogs: A Comprehensive Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This detailed guide can help you and your brand benefit from guest-posting—to position you as subject-matter experts, drive traffic to your site and generate leads, increase your audience reach, make connections with influencers, and much more...