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  • The 2019 Hiring Outlook for Marketing and Advertising Jobs

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most marketing and advertising hiring decision-makers in the US plan to expand their creative (nontechnical) teams in the first half of 2019, according to recent research from The Creative Group.

  • 10 Ways to Build Trust With Employees [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Brands with higher levels of employee trust tend to outperform brands where trust is an issue. Trust creates better innovation and employee satisfaction, and it's an important part of running a successful brand. Here's how you can build—and keep—the trust of your employees.

  • CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things that matter most. So here are three areas for CMOs to prioritize, and three to let go of.

  • How to Optimize Your LinkedIn Profile for Inbound Sales Inquiries: Get Found by Buyers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge misstep. Find out how to turn your LinkedIn profile into a powerful inbound sales asset.

  • How to Use the Right Charts and Graphs for Your Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of when to use (and not use) each.

  • Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone.

  • How to Speak Tech Jargon: A Hilarious Guide [Video and Flowchart]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Have you ever synergized with your tiger team to ideate how to move the needle? Who hasn't? Check out this humorous look at tech jargon to see what you know and, more important, see how you can sound like you know even more.

  • Is Working From Home Better?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    People who work from home are more likely to be satisfied with their jobs compared with office-only workers, but they are also more likely to feel more disconnected from their coworkers, according to recent research from Porch.

  • Overcoming Isolation to Boost Employee Engagement: 'Back to Human' Author Dan Schawbel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Author Dan Schawbel shares research and insight from his latest book, "Back to Human: How Great Leaders Create Connection in the Age of Isolation." He explains how companies can combat employee isolation to improve engagement and retention.

  • The LinkedIn Profile Photo: What an Analysis of 2,000 Images Found

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Do people tend to smile or not smile in their LinkedIn profile photos? Is attire usually formal, business casual, or casual? How do profile photos differ among industries and by gender?

  • War & Peace in Creative Collaboration

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Career Development

    Collaboration—with internal teams, as well as clients and agencies—is not always simple. And it's easy to feel like it's not worth it, but it really is (we promise)! We'll show you how to effectively use collaboration and the power of diverse perspectives to improve business results. Sponsored by OpenText Hightail.

  • How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Marketers have heaps of customer and business insight to offer, and many CMOs want to contribute to their brands more strategically than they currently are. See why that's important and how you can make your marketing voice heard.

  • 2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2019, according to recent research from The Creative Group.

  • Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?

  • How a Clean Office Can Boost Your Productivity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    A clean office doesn't just mean you're less likely to get sick. It can also make you more productive. Check out the infographic for motivation and tips on how to clean up your act.

  • Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    These nine actionable tips will help you assess your networking and interviewing skills so you can land the marketing job you want.

  • Seven Key Traits of Desirable Marketing Talent

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Marketers need go beyond learning skills if they want to get a job. They should increase creativity, resiliency, and other characteristics—and employers should assess those types of traits when hiring.

  • How Job Candidates Evaluate Potential Employers

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork.

  • How to Make Money as a Writer [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers.

  • Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike.