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  • Five Essential Multichannel Marketing Tactics for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful.

  • Top 3 SMS Marketing Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.

  • How to Effectively Personalize Your Marketing Communications

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Message personalization has become a buzzword in marketing. But in most cases, what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior.

  • Mobile Marketing: 2018 Statistics and Tips for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. This infographic offers seven tips to boost your mobile strategy and give your users the experiences they expect.

  • Calendars as Marketing Channel: Four Best-Practices for Reaching Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time?

  • How Many Mobile Push Notifications Are Too Many?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop using apps?

  • Would Consumers Rather Lose Their Phones or Their Wallets?

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets?

  • The Buying, Device, and Content Behavior of Amazon Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.

  • Click-to-Call: Why the Phone Call Is Back in Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well.

  • What Consumers Value Most in Retail Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.

  • Five Essential Tips for Successful SMS Lead Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    SMS has grown to become a popular form of communication, and savvy marketers are figuring out how to use this channel for lead generation. The catch? People interact with SMS differently than with other channels, so be sure you're using SMS the right way.

  • Marketers' Top Mobile Advertising Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.

  • Will Mobile Devices Replace Desktop Computers? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Is the computer as we know it on its way out? As mobile usage continues to grow—and PC usage continues to decline—what does that mean for computers? And what does it mean for marketers as they try to keep up with changing consumer habits?

  • Digital and Social Stats in 2017: A Snapshot [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up.

  • Why and How to Adapt Your Marketing to Voice Search This Year

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face.

  • The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.

  • 17 Tools Your Marketing Cannot Do Without in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.

  • The Five Essential Mobile Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Americans rank Facebook as the most important app on their smartphones, according to recent research from comScore.

  • Messaging Apps for Marketing: Drive Sales With Chatbots or Live Agents

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to consumers in a way that humanizes the brand through conversation.

  • Alan Alda's Book on Empathy and Communication Holds Valuable Insights for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    A review of award-winning actor and best-selling author Alan Alda's new book 'If I Understood You, Would I Have This Look on my Face? My Adventures in the Art and Science of Relating and Communicating.'