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Prove It: Tools and Techniques to Measure the Effectiveness of Social Media Campaigns

Presenter:
Kami Watson Huyse
Broadcast:
Thu., Jul. 24, 2008, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)

Social media may be a hot trend, but companies are still wondering how effective it is for reaching organizational objectives. Measurement is one of the best and easiest ways to find out. Using easy-to-adapt techniques that have been proven time and again, a marketing or public relations manager can start measuring results today with little to no cost.

In this seminar we will explore case studies where companies have successfully measured the results of their campaigns. We will also go through a step-by-step process to add measurement into your arsenal of tools today.

Presenter

Kami Watson Huyse is the principal of My PR Pro, a virtual agency with partners across the U.S. She is a sought-after speaker and writes an award-winning blog, Communication Overtones, on the topic of public relations and social media strategy. She is a senior communicator with nearly 15 years of experience in crisis communication, reputation management, focus group research and media relations. Her ideas and work are featured in several books about social media including The New Rules of Marketing and PR, and Now is Gone. She is also a contributor to the MARCOM and PRSA Byline blogs. As a media relations specialist she has garnered coverage for her clients in media outlets such as the Washington Post, the Wall Street Journal, the CBS Early Show and the San Antonio Express News, among others.

Who Should Attend?

Marketers considering looking to augment their marketing strategy with using cutting edge online methods and tools. Most of the examples in this seminar cite B2C companies, but the principles apply to B2B as well.

What Will You Learn?

  • How to strategically measure social media campaigns
  • How to measure interest, attitudes and actions of stakeholders
  • How to integrate social media measurement into your overall measurement program
  • About tools and techniques, both paid and free, that can be tailored to meet your objectives

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