Presenter: Kami Watson Huyse
Broadcast on
Thursday, July 24, 2008
Duration: 90 minutes
Cost: $129
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Social media may be a hot trend, but companies are still wondering how effective it is for reaching organizational objectives. Measurement is one of the best and easiest ways to find out. Using easy-to-adapt techniques that have been proven time and again, a marketing or public relations manager can start measuring results today with little to no cost.
In this seminar we will explore case studies where companies have successfully measured the results of their campaigns. We will also go through a step-by-step process to add measurement into your arsenal of tools today.
Marketers considering looking to augment their marketing strategy with using cutting edge online methods and tools. Most of the examples in this seminar cite B2C companies, but the principles apply to B2B as well.
Kami Watson Huyse is the principal of My PR Pro, a virtual agency with partners across the U.S. She is a sought-after speaker and writes an award-winning blog, Communication Overtones, on the topic of public relations and social media strategy. She is a senior communicator with nearly 15 years of experience in crisis communication, reputation management, focus group research and media relations. Her ideas and work are featured in several books about social media including The New Rules of Marketing and PR, and Now is Gone. She is also a contributor to the MARCOM and PRSA Byline blogs. As a media relations specialist she has garnered coverage for her clients in media outlets such as the Washington Post, the Wall Street Journal, the CBS Early Show and the San Antonio Express News, among others.
Of the participants who evaluated this seminar, 92% would recommend it to a colleague. Some of their comments:
"Kami concisely presents the whats, whys and hows of measurement in an easy-to-understand way. The digestible list of resources is worth the price of admission."
"Good overview of measurement techniques for social campaigns. Not the first stop for complete neophytes to SMM."
"Here is a good presentation to get you thinking about effective messurements that go beyond just the question of how we implemented to how effective is what we implemented."
"See, there is a way to measure blogs!! (Told you so!)"
"This webinar is full of actionable content. If you are serious about having a Social Media Campaign, you must measure it. And, unless you are already a guru at it, you should attend this."
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