New Media: How-to articles covering the latest marketing tactics, tips, and strategies.

• 7 in 10 Adults Access Content From Newspaper Media Each WeekAyaz Nanji
  Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent ...
  Advertising, Content, Customer Behavior, Demographics, Mobile Marketing, New Media, Newspapers, Research Summaries
• Digital Video Advertisers Up Budgets, Shift Spend From Display and TVVahe Habeshian
  As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
  Advertising, Digital Marketing, Digital Theory, Marketing Budgets, New Media, Research Summaries, Television, TV, Videos, Web Content
• How to Tell a Visual Story (Even You, B2B): A Marketer's GuideAnn Handley, Nick Westergaard
  As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
  B2B Marketing, Brand Positioning, Branding, Community, Content, Content Marketing, Digital Theory, Facebook, Google+, Inbound Marketing
• US Trailing W. Europe and Canada in New Media AdoptionLenna Garibian
  Despite its wealth and stronger economic growth, the US is adopting new media technologies —smartphone, tablet, and IPTV (Internet protocol television)—at a slower pace than other countries. The US now ...
  Advertising, Customer Behavior, Marketing Strategy, Mobile Marketing, New Media, Research Summaries, TV
• Interactive Display Media Forecast: $28B by 2017
  Online display ad spending in the US is forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, from an estimated $12.8 billion ...
  Advertising, Interactive Marketing, New Media, Research Summaries, Videos
• Is This the Future of Content Marketing? Transmedia Storytelling EmergesLenna Garibian
  As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...
  Content, Content Marketing, Mobile Marketing, New Media, Research Summaries, Social Media, TV
• Know Your Audience (and Where They Are and How to Reach Them)Bill McCabe
  To achieve brand marketing goals, you must know your target audience—and how best to reach that group. Learn three key questions to ask before funneling marketing and ad dollars out ...
  Advertising, Customer Behavior, Marketing Strategy, New Media
• Five Components of the Ideal Enterprise Sales AppJim Steger
  Enterprise-grade mobile apps can equip sales teams with a set of high-impact selling tools. But not all apps are created equal. Learn the five essential elements of an effective sales ...
  New Media, Sales, Smart Phones, Technology
• Digital Out-of-Home Ad Spend Forecast Up 19.2% in 2012
  Global digital out-of-home media (DOOH) revenues, generated by digital place-based networks billboards and signage operators, grew 15.3%, to $6.97 billion in 2011, and are forecast to accelerate 19.2% to $8.3 ...
  Advertising, New Media, Research Summaries, TV, Videos
• Why Social Media Doesn't Work (and What You Can Do About It)Mike Heronime
  To make social media work for your brand, you need a solid engagement strategy. Learn five engagement-strategy idea starters—and three key ingredients—for social media success.
  Advertising, Content, Customer Engagement, Marketing Strategy, New Media, Social Media

New Media: Online seminar broadcasts from the best minds in marketing

• Selling Social to the C-SuiteBroadcast on 7/15/2010 with Brian Solis
  This seminar will provide you with the insight and directives necessary to shift from the role of champion to business strategist and help you set a plan to convey the importance of engaging in social media to senior management.
  Collaboration, Management, Marketing Tips, Measurement, New Media, Social Business, Social Media, Testing
• Bing Isn't Google: The Differences That Matter for Search MarketingBroadcast on 2/18/2010 with Janet Driscoll Miller
  What should you do to best optimize your website for Bing that you aren't already doing for Google?
  Google, Measurement, Metrics, New Media, Search Engine Marketing, Search Engines, Website Design, Websites
• Go Beyond Google: How to Gather Free B2B Competitive IntelligenceBroadcast on 2/4/2010 with Sean Campbell, Scott Swigart
  Discovering insights about your B2B competitors requires tools, tips and some of your time. But not necessarily your money.
  B2B Marketing, Benchmarking, Marketing Strategy, New Media
• Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and ToolsBroadcast on 10/15/2009 with Guy Kawasaki, Ann Handley
  See how Guy and other notables successfully stretch Twitter's limits to engage with people and drive business their way.
  Marketing Tips, New Media, Twitter, Word of Mouth, Writing
• Not Blogging Yet? What Marketers Need to Know to Get StartedBroadcast on 3/26/2009 with Mack Collier
  Blogging isn't new, but if you're new to blogging, this seminar is your best starting point.
  Blog Comments, Blogging, Creativity, Customer Engagement, New Media, Social Media
• Mobile Marketing: How to Harness the Power of the Small ScreenBroadcast on 11/20/2008 with Michael Foschetti
  Mobile is becoming a powerful and personal channel for direct response marketing.  Have you added it to your mix yet?  Learn how!
  Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth
• Twitter Like You Mean It: The Right Way to Tweet Your BrandBroadcast on 11/13/2008 with Alan Wolk
  Twitter got a lot of media attention during the recent election. What's the fuss all about? And is there really a marketing opportunity here?
  Brand Awareness, New Media, Social Media, Twitter, Word of Mouth
• Proven Ways to Create Engaging Online Customer ExperiencesBroadcast on 8/21/2008 with Denise Shiffman
  It isn't a blog or wiki that will set your company apart from the competition and engage loyal and passionate customers. Nor is it a quality product or value-added service, although that’s a good start. This is the Age of Engage...
  Customer Behavior, Customer Engagement, Customer Experience, Customer Retention, New Media, Online Marketing
• Prove It: Tools and Techniques to Measure the Effectiveness of Social Media CampaignsBroadcast on 7/24/2008 with Kami Watson Huyse
  Social media may be a hot trend, but companies are still wondering how effective it is for reaching organizational objectives. Don't just accept anecdotal evidence—measurement is possible!
  Marketing Tips, Measurement, New Media, Social Media
• Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer ExperienceBroadcast on 3/29/2007 with David Armano
  In this seminar you will learn why it's so important to get the basics right in any of your interactive touch points, whether it be your traditional site — or that blog you’ve been experimenting with.
  Blogging, Interactive Marketing, New Media, Social Media, Twitter, Videos, Website Design, YouTube

New Media: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: 8 Must-Have Apps for Showcasing Your Expertise on LinkedInReleased on 10/8/2010 with Jason Alba
  In this Take 10, LinkedIn expert Jason Alba explains which 8 applications every marketer and business owner on LinkedIn should consider to use and why they're essential for positioning your brand.
  LinkedIn, Marketing Smarter, New Media, Take 10
• Take 10: How to Set Up Website Profiles in Google AnalyticsReleased on 8/27/2010 with Justin Cutroni
  As the old saying goes: "Garbage in, garbage out." We don't want to fill Google Analytics with garbage or it will be useless when it comes time for analysis. In this Take 10 Justin Cutroni will walk you through some of the basic settings in Google Analytics to help make sure your data is correct and useful.
  Google, Marketing Tips, New Media, Take 10

New Media: Marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars