- 22 Cheap or Free Web Usability Tools, Part 1: An Introduction by Craig Tomlin
Usability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that.
- Five Social Media Tools You Can't Afford to Ignore
by Mack CollierSure, social media is big. But even if your company doesn't have the resources for a dedicated social media strategy, here are five social media sites and tools you can't afford to ignore.
- Problem Solved: How Do You Convince the Boss That It's Time to Go Social? by Claire Coyne
There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's ...
- 18 Favorite Tools of Twitter Rock Stars
by Kimberly SmithYou can immensely improve your Twitter experience and micro-blogging effectiveness with Twitter-related tools, apps, and services. But which among the more than 1,300 (and counting!) are the best tools to use?
Here, we cover the "tried and true" favorites of some ...
- Affiliate Marketing: How to Boost Sales and Minimize Risk
by Kimberly SmithAffiliate marketing is in a growth stage, strengthened of late by an explosion in the number of bloggers and other site publishers who are recognizing its rewards. But an affiliate program can be catastrophic if they are not well-managed.
- 13 Essential Social-Media 'Listening Tools' by Clay McDaniel
You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well ...
- Online Reputation Management: A View From the Top by Leslie Gaines-Ross
The first few months of 2009 have already been tumultuous for reputations. So what can be done?
Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some solutions ...
- 53 Smartphone Applications for On-the-Go Marketers
by Kimberly SmithWhile games remain the most widely downloaded smartphone apps, developers haven't forgotten about those of us who have work to do. In fact, we found quite a few apps that are useful for marketers. Take a gander, and then tell ...
- MarketingProfs-cast: Cece Salomon-Lee on PR's Role in New Media by Paul Dunay
The advent of new media poses some challenges for even the best PR professional.
- MarketingProfs Video: Seesmic Presages Video as a Personal Communication Tool by Matt Dickman
What do you get when you combine video, social networking, micromedia, and a very savvy French entrepreneur? You get Seesmic.
Seesmic is a social network where the primary content is video. Users record video, post it to the site, and other ...
- MarketingProfs Videos: What Is Digg? by Matt Dickman
What is Digg? And how does it work? This pair of videos about social-network site Digg.com is a look at the site from the inside-out... with the goal of educating marketers on this social network. Learn why you should (or ...
- Going Global in a Web 2.0 World: A Punch List for Small Business by Laurel Delaney
In a world that is now fully connected, people and businesses are putting their opinions, observations, insights, thoughts, and capabilities online, via some very helpful tools.
Here's what one fictitious small business did to grow its customer base, and reach ...
- MarketingProfs Video: RSS—REALLY Simplified by Matt Dickman
Marketers may be from Venus and IT might be from Mars, but marketers nonetheless need to understand what the IT guys are talking about.
In a new series of short videos, Matt Dickman simplifies technobabble into a framework that marketers ...
- Beyond the 4Ps: The 5Ts of Marketing Operations by Adrian Ott
What constitutes marketing operations?
Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and 3Cs (Customers, Competitors, Corporation), to fully round out the marketing ...
- The Top Five Reasons Why It's 'RSS or DIE'
by James Clark"RSS" stands for "Really Simple Syndication." In a nutshell, it is the technology that is enabling blogs, podcasts, and all major online news rooms. RSS is rapidly displacing email and Web sites as the preferred method for distributing online content.
However, ...
- Welcome to Second Life, Marketers by Greg Verdino
Big changes are coming fast and, as marketers, we would be well advised to learn some lessons about metaverse marketing now, lest we be trumped by more nimble competitors.
But we need to be smart about our approach, realistic in ...
- RSS: What's in It for Marketers? (Part 2) by Eric Frenchman
RSS may not ever replace email as a delivery tool. But nonetheless, it will move Web site traffic, because people can use RSS readers to receive content without having to visit a site.
Here's part two of a primer on RSS, ...
- RSS: What's in It for Marketers? by Eric Frenchman
RSS may not ever replace email as a delivery tool. But nonetheless, it will move Web site traffic, because people can use RSS readers to receive content without having to visit a site.
Here's a primer on RSS, and why ...
- The Full Circle of RSS Marketing Power by Rok Hrastnik
RSS is getting much media coverage. But very little is being said about the full circle of RSS marketing power. The truth is that RSS goes far beyond "simple" blogging or news delivery.
RSS can be fully integrated in most ...
- Your Seven-Step RSS Marketing Plan by Rok Hrastnik
As an alternative to email, RSS is becoming an increasingly important content delivery channel that allows marketers to deliver all of their content, fully upgrade all of their marketing initiatives and establish lasting client relationships.
From direct marketing, PR, e-commerce, internal ...