Marketing Resources: New Media

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Results for New Media

22 Cheap or Free Web Usability Tools, Part 1: An Introduction by Craig Tomlin
Usability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that.
More articles on E-Commerce, New Media, Testing, Websites
Five Social Media Tools You Can't Afford to Ignore by Mack Collier
Sure, social media is big. But even if your company doesn't have the resources for a dedicated social media strategy, here are five social media sites and tools you can't afford to ignore.
More articles on Facebook, Google, New Media, Social Media, Twitter
Problem Solved: How Do You Convince the Boss That It's Time to Go Social? by Claire Coyne
There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's ...
More articles on Management, Marketing Tips, New Media, Social Media
18 Favorite Tools of Twitter Rock Stars by Kimberly Smith
You can immensely improve your Twitter experience and micro-blogging effectiveness with Twitter-related tools, apps, and services. But which among the more than 1,300 (and counting!) are the best tools to use? Here, we cover the "tried and true" favorites of some ...
More articles on Marketing Smarter, New Media, Twitter
Affiliate Marketing: How to Boost Sales and Minimize Risk by Kimberly Smith
Affiliate marketing is in a growth stage, strengthened of late by an explosion in the number of bloggers and other site publishers who are recognizing its rewards. But an affiliate program can be catastrophic if they are not well-managed.
More articles on Blogging, Collaboration, Feedback, Marketing Strategy, New Media, Product Marketing, Promotions, Recession, Word of Mouth
13 Essential Social-Media 'Listening Tools' by Clay McDaniel
You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well ...
More articles on Brand Loyalty, Facebook, Feedback, New Media, Social Media, Twitter, Word of Mouth
Online Reputation Management: A View From the Top by Leslie Gaines-Ross
The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some solutions ...
More articles on New Media, Online Marketing, SEO, Social Media, Social Networking, Twitter, Websites, Word of Mouth
53 Smartphone Applications for On-the-Go Marketers by Kimberly Smith
While games remain the most widely downloaded smartphone apps, developers haven't forgotten about those of us who have work to do. In fact, we found quite a few apps that are useful for marketers. Take a gander, and then tell ...
More articles on Collaboration, Creativity, Mobile Marketing, New Media, SEO, Social Media, Social Networking
MarketingProfs-cast: Cece Salomon-Lee on PR's Role in New Media by Paul Dunay
The advent of new media poses some challenges for even the best PR professional.
More articles on New Media, Public Relations
MarketingProfs Video: Seesmic Presages Video as a Personal Communication Tool by Matt Dickman
What do you get when you combine video, social networking, micromedia, and a very savvy French entrepreneur? You get Seesmic. Seesmic is a social network where the primary content is video. Users record video, post it to the site, and other ...
More articles on New Media, Product Marketing, Social Networking, Videos
MarketingProfs Videos: What Is Digg? by Matt Dickman
What is Digg? And how does it work? This pair of videos about social-network site Digg.com is a look at the site from the inside-out... with the goal of educating marketers on this social network. Learn why you should (or ...
More articles on Community, New Media, Social Media, Social Networking, Web Copy, Word of Mouth
Going Global in a Web 2.0 World: A Punch List for Small Business by Laurel Delaney
In a world that is now fully connected, people and businesses are putting their opinions, observations, insights, thoughts, and capabilities online, via some very helpful tools. Here's what one fictitious small business did to grow its customer base, and reach ...
More articles on Economic Crisis, International Marketing, New Media, Online Marketing, Small Business
MarketingProfs Video: RSS—REALLY Simplified by Matt Dickman
Marketers may be from Venus and IT might be from Mars, but marketers nonetheless need to understand what the IT guys are talking about. In a new series of short videos, Matt Dickman simplifies technobabble into a framework that marketers ...
More articles on High-Tech Marketing, New Media, RSS, Websites
Beyond the 4Ps: The 5Ts of Marketing Operations by Adrian Ott
What constitutes marketing operations? Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and 3Cs (Customers, Competitors, Corporation), to fully round out the marketing ...
More articles on Chief Marketing Officer, International Marketing, Marketing Operations, New Media
The Top Five Reasons Why It's 'RSS or DIE' by James Clark
"RSS" stands for "Really Simple Syndication." In a nutshell, it is the technology that is enabling blogs, podcasts, and all major online news rooms. RSS is rapidly displacing email and Web sites as the preferred method for distributing online content. However, ...
More articles on Google, Marketing Tips, New Media, RSS, SEO, Targeting, Thought Leadership
Welcome to Second Life, Marketers by Greg Verdino
Big changes are coming fast and, as marketers, we would be well advised to learn some lessons about metaverse marketing now, lest we be trumped by more nimble competitors. But we need to be smart about our approach, realistic in ...
More articles on Brand Awareness, Interactive Marketing, New Media, Second Life
RSS: What's in It for Marketers? (Part 2) by Eric Frenchman
RSS may not ever replace email as a delivery tool. But nonetheless, it will move Web site traffic, because people can use RSS readers to receive content without having to visit a site. Here's part two of a primer on RSS, ...
More articles on Email Deliverability, Naming, New Media, RSS
RSS: What's in It for Marketers? by Eric Frenchman
RSS may not ever replace email as a delivery tool. But nonetheless, it will move Web site traffic, because people can use RSS readers to receive content without having to visit a site. Here's a primer on RSS, and why ...
More articles on New Media, Permission Email Marketing, RSS, Websites
The Full Circle of RSS Marketing Power by Rok Hrastnik
RSS is getting much media coverage. But very little is being said about the full circle of RSS marketing power. The truth is that RSS goes far beyond "simple" blogging or news delivery. RSS can be fully integrated in most ...
More articles on Direct Marketing, Lead Generation, New Media, RSS, Search Engines, Thought Leadership
Your Seven-Step RSS Marketing Plan by Rok Hrastnik
As an alternative to email, RSS is becoming an increasingly important content delivery channel that allows marketers to deliver all of their content, fully upgrade all of their marketing initiatives and establish lasting client relationships. From direct marketing, PR, e-commerce, internal ...
More articles on Customer Relationships, Measurement, New Media, RSS, Segmentation, Targeting

See all 28 marketing articles related to New Media

No Escapin' This
Ask 100 people for their opinion of social-media tools like Twitter and you'll likely get 100 different responses—ranging from extreme enthusiasm to extreme derision. However you feel about social media, ...
More articles on New Media, Small Business, Social Media, Websites
What Would We Do Without You?
You've probably heard a lot that the days of "push" messaging—a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased—are dead. So true. But for ...
More articles on Mobile Marketing, New Media, Smart Phones
You Don't Drive Me Nuts Anymore!
What makes Twitter so useful is also what makes it difficult to navigate: everyone is spewing what they think, all the time, about anything imaginable. This is good for tracking ...
More articles on New Media, Social Media, Twitter
Google Wave: A Sea Change for Marketers?
Starting today, Google will invite 100,000 users to beta-test its much-buzzed Wave. What will the hugely ambitious communication and collaboration platform mean for marketers?
More articles on Collaboration, Google, New Media, Online Marketing
Ad Spend Plunge Slows: Recovery in 2010, Growth in 2011
ZenithOptimedia revised downward its forecast for global ad expenditure growth in 2009 to -8.5%, from its April prediction of -6.9%, after Q1 came in below its predictions, the firm announced ...
More articles on Advertising, International Marketing, Marketing Budgets, New Media
Google's Secret Weapon: Chrome OS for PCs
"The operating systems that browsers run on were designed in an era where there was no web. So today, we're announcing a new project ... the Google Chrome Operating System. ...
More articles on Creativity, Google, New Media
Why Businesses Should Podcast
"What's the deal with podcasting, anyway?" Kyla Cullinane asks Christopher S. Penn in this most recent video produced by MarketingProfs. Kyla gets to the heart of the issue immediately, and ...
More articles on Email Marketing, Google, Marketing Smarter, New Media, Podcasting, Promotions, SEO, Social Media, Twitter, Videos, YouTube
Do It Now: Get Whitelisted
Mailer Alert: A new Yahoo Mail feature—the "contacts button"—should make whitelisting even more important for email marketers. "You get a lot of emails, some good (from friends, family, even favorite ...
More articles on Email Marketing, Marketing Tips, New Media
Be a Pocket Millionaire
Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most ...
More articles on Interactive Marketing, Keywords, Mobile Marketing, New Media, Social Media, Social Networking
iComicRelief
Apple has certainly captured the heart of consumers across the globe with the iPhone, and it recently announced new, upgraded models at the WWDC Conference this past week, after having ...
More articles on Economic Crisis, Humor, New Media, Smart Phones
Streaming Music 2.0
Top 40. Jazz. Alternative. To stream music online, you have several choices. Whether you want radio or individual songs, some of the more popular sites are radio paradise Pandora, Last.fm, ...
More articles on New Media, Twitter, Websites, YouTube
Spice Up That Limbo Space
Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
More articles on Customer Engagement, Digital Marketing, Interactive Marketing, New Media, Social Media, Videos
How Much Has Apple Really Made from iPhone Apps?
It was just a month ago that Apple reached the prestigious mark of 1 billion downloads from its iPhone App Store—a huge milestone. The enormous number of downloaded apps elicits ...
More articles on Mobile Marketing, New Media, Sales, Smart Phones
Google: New Media Meets Old Media
Google has always been considered a giant in the online world—it's even been said it rules the Internet. But one medium it hasn't ventured into is television. Until now, that ...
More articles on Advertising, Brand Awareness, Brand Positioning, Branding, Google, Marketing Strategy, New Media, Television, Web Browsers, Websites, YouTube
Hulu: From TV to 'Bliggedy Blogs'
Hulu has certainly made a big splash in the online video world. It's quickly becoming a favorite way to watch TV shows and movies. But what's ironic is that traditional ...
More articles on Advertising, Blogging, Facebook, Humor, New Media, Television, Twitter, Videos
Too Smart to Lose
Last year, Southwest Airlines refused passage to two young women for obnoxious behavior. The ladies immediately went out and told the press they weren't permitted aboard because they were "too ...
More articles on Brand Equity, Interactive Marketing, New Media, Social Media, YouTube
Put a Bug on That WOM!
Clearspring Technologies, which has helped everybody from WaPo to UCSF bring their branded wares to the mainstream, has put out a new tool that tells you how popular your widgets ...
More articles on Interactive Marketing, Networking, New Media, Social Media, Word of Mouth
Recession Marketing II: What NOT to Cut
In Part I, we suggested a few cuts to make in your current marketing budget to help keep your bottom line healthy during these tough times. Now let's take a ...
More articles on Customer Acquisition, Customer Relationships, Customer Retention, Marketing Budgets, New Media, Recession
How We Got Here
If our current economic situation can teach us anything, it's that we really can't carry on in personal finance or business (or politics, for that matter) without keeping our wits ...
More articles on Economic Crisis, New Media, Videos
Gimme Shelter! Quick!
The iPhone and iPod touch positively swept the Engadget Awards, winning Gadget of the Year, Smartphone of the Year, Handheld of the Year, Portable Media Device of the ...
More articles on Brand Awareness, Customer Engagement, Interactive Marketing, New Media, Smart Phones, Social Media, User generated content

See all 57 marketing Daily Posts related to New Media

New Media case studies, deconstructing real life examples and illustrating lessons learned

How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand Awarenessby Lenovo
CASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction.
More case studies on Blogging, Brand Awareness, Case Studies, Collaboration, Facebook, New Media, Sponsorship, Twitter, Video Blogs, YouTube

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New Media online seminar broadcasts from the best minds in marketing

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New Media marketing downloads for the busy professional

B2B Marketing in 2009: Trends in Strategies and Spending
Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites
Buzz Marketing Summit - MP3
Format: MP3 Buzz Marketing? Viral Marketing? Word-of-Mouth Marketing? Customer Evangelism? Guess what? They really aren't all synonyms! Who knew? And each one can have a different purpose and place in your marketing strategy. We gathered together seven industry experts on Buzz Marketing and got them talking. Not only will you hear pretty clear definitions of Buzz Marketing and all its sisters and cousins, you'll also get good current examples of each (and one from 1936!), you'll also get practical and actionable advice on what you can do right now. So get buzzing.
More tools on Marketing Tips, New Media, Word of Mouth
Buzz Marketing Summit -Transcript
Format: Downloadable transcript Buzz Marketing? Viral Marketing? Word-of-Mouth Marketing? Customer Evangelism? Guess what? They really aren't all synonyms! Who knew? And each one can have a different purpose and place in your marketing strategy. We gathered together seven industry experts on Buzz Marketing and got them talking. Not only will you hear pretty clear definitions of Buzz Marketing and all its sisters and cousins, you'll also get good current examples of each (and one from 1936!), you'll also get practical and actionable advice on what you can do right now. So purchase your Premium membership today and get buzzing.
More tools on Marketing Tips, New Media, Word of Mouth