Social Media: How-to articles covering the latest marketing tactics, tips, and strategies.

• Seven Types of Social Media Fans and How to Engage With Them [Infographic]Verónica Maria Jarski
  Not all the fans on your social media networks interact the same way with your business. You need to draw out some and cool off others.To highlight the most common ...
  Brand Loyalty, Customer Insight, Customer Relationships, Customer Satisfaction, Facebook, Google+, Social Media, Social Networking
• Is Your Content in Great Shape? Give It a WorkoutPawan Deshpande
  As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. The more we exercise, the easier it becomes. That's because we're building up our endurance ...
  Blogging, Content, Content Marketing, Inbound Marketing, Social Media, Web Content, White Papers, Writing
• Twignorance: Are Twitter Holdouts Missing Out? An Interview With Jason FallsBarry Feldman
  Recently, a client told me he wanted to share his content with a larger audience and reach out to prospects, but added, "I don't have time for Twitter. It's trivial. ...
  Community, Customer Engagement, Customer Relationships, Customer Service, Public Relations, Social Media, Social Networking, Twitter
• Drowning in Data [Infographic]Verónica Maria Jarski
  As social media platforms continue to evolve at an unprecedented rate, businesses are finding it difficult to stay on top of all the data. To show how much data is ...
  Brand Management, Consumer Electronics, Digital Marketing, Facebook, High-Tech Marketing, Instagram, LinkedIn, Mobile Marketing, Social Media, Twitter
• Five Steps to Successful Experience-Driven CommerceLoni Stark
  Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver ...
  B2C, Community, Content, Customer Acquisition, Customer Experience, Customer Relationships, E-Commerce, Integrated Marketing, Mobile Marketing, Retail Marketing
• #SocialSkim: Social Media This Week, Including Apple's Big AnnouncementsAngela Natividad
  This week was full of surprises. Get the lowdown on Apple's big announcements (and what matters most to marketers). Check out Chirpify, which lets you take payments on Twitter, Facebook, ...
  Digital Theory, E-Commerce, Facebook, Google, Instagram, Retail Marketing, Smart Phones, Social Media, Twitter
• Consumers Prefer Brands Associated With Good CausesAyaz Nanji
  If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.
  Customer Behavior, Research Summaries, Social Media, Surveys
• The State of B2B Content Marketing [Infographic]Verónica Maria Jarski
  All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their ...
  Brand Awareness, Content, Content Marketing, Digital Marketing, Lead Generation, Social Media
• #SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded ContentAngela Natividad
  What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? ...
  Advertising, Career Management, Customer Behavior, Digital Theory, Marketing Strategy, Social Media, Social Networking, Twitter, Women
• Marketing Students Say Facebook Is Most Important Social ToolAyaz Nanji
  Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey.
  Advertising, Career Management, Content Marketing, Facebook, Interactive Marketing, Millennials, Research Summaries, Social Media

Social Media: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Management and Why Nice Companies Finish First: Author Peter Shankman Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  "Be nice" isn't just advice for kindergartners: Nice businesses earn more money. Author Peter Shankman talks about the value of creating a "nice" corporate culture in his latest book, Nice Companies Finish First: Why Cutthroat Management Is Over—and Collaboration Is ...
  Customer Relationships, Management, Marketing Smarts, Social Media
• Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging ...
  Brand Loyalty, Channel Marketing, Chief Marketing Officer, community management, Content Marketing, Customer Loyalty, Facebook, Google+, Instagram, Marketing Smarts
• Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]by Matthew Grant
  Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
  Blogging, Content, Content Marketing, Digital Theory, Facebook, Marketing Smarts, Second Life, Social Media, Writing
• Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline.
  Career Management, Marketing Smarts, Personal Branding, Social Media, Social Networking, Women
• Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms.
  Instagram, Integrated Marketing, Marketing Communications, Marketing Smarts, Marketing Strategy, Online Marketing, Public Relations, Services Marketing, Social Media
• Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.
  Customer Relationships, Marketing Challenges, Marketing Communications, Marketing Smarts, Public Relations, Social Media, Strategy
• Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]by Matthew Grant
  Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor.
  Career Management, Content, Content Marketing, Marketing Smarts, Personal Branding, Social Media, Social Networking
• We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]by Matthew Grant
  Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment.
  Advertising, Branding, Content Marketing, Marketing Smarts, Public Speaking, Sales, Social Media
• Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]by Matthew Grant
  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.
  B2B Marketing, Community, Content Marketing, Corporate Communications, Customer-Centric, Customer Engagement, Digital Theory, Marketing Smarts, Social Media
• Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]by Matthew Grant
  David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies.
  Blog Comments, Blogging Policy, Community, Corporate Blogging, Marketing Smarts, Social Media, Social Networking, Twitter

Social Media: Online seminar broadcasts from the best minds in marketing

• How to Create a Monster Fan BaseBroadcast on 4/25/2013 with Jackie Huba
  This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base!
  Brand Awareness, Customer Behavior, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Relationship Marketing, Social Media
• MarketingProfs University: The Expanding Facebook UniverseBroadcast on 4/11/2013 with Jeff Bullas
  In this PRO seminar, we will look at what Facebook means to the modern marketer, given its central role on an increasingly social Web.
  Customer Engagement, Customer Relationships, Facebook, Marketing Strategy, Social Media
• Sharing is CaringBroadcast on 4/11/2013 with Stephanie Filer
  In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike.
  Community, Customer Engagement, Facebook, Marketing Strategy, Non Profits, Social Media, Social Networking
• How to Effectively Engage Your Customers on FacebookBroadcast on 1/10/2013 with Ekaterina Walter
  This PRO seminar will provide you with actionable tips to effectively engage your fans on Facebook. We'll discuss how to scale your social presence globally, across multiple brands and business units.
  Customer Engagement, Customer Relationships, Facebook, Social Media
• Five Tools for Creating a Social Media Plan and Forecasting Its ImpactBroadcast on 11/29/2012 with Rex Briggs
  In this seminar, you'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to, and how to forecast and plan your campaigns.
  Forecasts, Interactive Marketing, Marketing Analytics, Measurement, Online Marketing, Relationship Marketing, Social Business, Social Media
• MarketingProfs University: The Social Habit 2012—How Americans Really Use Social MediaBroadcast on 10/11/2012 with Tom Webster
  This PRO seminar will provide genuine insight and actionable tips as Tom guides attendees through an interactive exploration of what America's "Social Habit" really means for content creators, marketers, and brands.
  Community, Customer Behavior, Customer Engagement, Marketing Inspiration, Marketing Strategy, Social Media
• Not Your Father's B2B: Building Business in Today's New World of MarketingBroadcast on 8/2/2012 with B2B Forum Speakers
  Join us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg.
  B2B Marketing, Content Marketing, Landing Pages, Lead Generation, SEO, Social Media
• How to Get the Most Out of Your Facebook AdsBroadcast on 5/17/2012 with Eshwar Belani
  Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments.
  Ad Copy, Advertising, Brand Positioning, Community, Customer Behavior, Digital Marketing, Facebook, Interactive Marketing, Social Media, Social Networking
• Engaging with Customers 140 Characters at a TimeBroadcast on 4/26/2012 with Scott Monty
  Twitter can be a very difficult platform to master. It takes time, practice, patience, and gumption. In this PRO seminar, you'll learn how to effectively take advantage of this social platform in a way that will yield positive results for your brand.
  Brand Awareness, Customer Engagement, Customer Relationships, Customer Service, Marketing Strategy, Marketing Tips, Relationship Marketing, Social Media
• Turning Social Referrals into Measurable Business ResultsBroadcast on 3/22/2012 with Nicole Goodyear
  In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
  B2B Marketing, Brand Ambassadors, Community, Customer Relationships, Inbound Marketing, Lead Generation, Measurement, Referrals, Relationship Marketing, Sales

Social Media: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Getting Started in Social MediaReleased on 5/3/2013 with Gail Z. Martin
  In just 10 minutes, you'll learn how to get started, engage your audience, choose the platforms that make sense for you, and more!
  Marketing Strategy, Marketing Tips, Social Media, Take 10
• Take 10 Video Series: How to Integrate Social Media Into Your Marketing StrategyReleased on 3/1/2013 with Geoff Livingston
  In just 10 minutes, you'll learn four approaches for successfully incorporating social media into your marketing strategy.
  Marketing Strategy, Social Media, Take 10, Take 10 Video Series
• Take 10: How to Build a Socially Savvy BrandReleased on 2/15/2013 with Heidi Cohen
  In just 10 minutes, you'll learn how to define all aspects of your brand, from colors to images, sound, video, the tangible and intangible elements, and more.
  Brand Management, Brand Positioning, Branding, Digital Marketing, Marketing Strategy, Social Media, Take 10
• Take 10: Is Your Company Ready for Social Business?Released on 1/18/2013 with Daria Steigman
  In just 10 minutes, you'll learn ten tips that will help you plan for your evolution into a social business by leveraging people, processes, and technology.
  Branding, Marketing Strategy, Social Business, Social Media, Take 10
• Take 10: How To Create a Consistent and Professional Personal Brand Using Social MediaReleased on 12/7/2012 with Jill Duffy
  In just 10 minutes, you'll get all the information you need to create a cohesive personal brand using social media and the Web.
  Facebook, LinkedIn, Personal Branding, Social Media, Take 10
• Take 10 Video Series: Five Things to Consider Before Taking Your Social Efforts GlobalReleased on 11/16/2012 with Jane Price
  In just 10 minutes, Jane Price will help you weigh the pros and cons of a global social media plan. You'll also learn five important things to consider before going global.
  Marketing Strategy, Marketing Tips, Online Marketing, Social Media, Take 10, Take 10 Video Series
• Take 10 Video Series: Five Ways to Step Up Your Twitter GameReleased on 8/31/2012 with Megan Berry
  Learn five easy-to-implement steps that will help you improve your Twitter presence faster than you can type and schedule your next 140-character tweet.
  Community, Customer Engagement, Social Media, Take 10, Take 10 Video Series
• Take 10 Video Series: Seven Steps to Measuring Social Media ROIReleased on 7/13/2012 with David B. Thomas
  In just 10 minutes, David B. Thomas will walk you through a step-by-step approach that will help you understand how to measure the bottom-line value of your social media efforts.
  Community, Measurement, Metrics, ROI, Social Media, Social Networking, Take 10, Take 10 Video Series
• Take 10: Five Things You Should Know About LinkedInReleased on 7/6/2012 with Viveka von Rosen
  You may think that you've got the platform mastered, but Viveka von Rosen is here to teach you five ways to beef up your profile that you may not have even known about or considered.
  Career Management, LinkedIn, Social Media, Take 10
• Take 10: Six Ways to Turn Your Brand Into Eye Candy for Your ConsumersReleased on 6/1/2012 with Nick Westergaard
  In just 10 minutes, you'll learn how to proactively prepare your brand for this social visual revolution and ensure that you have a sexy and cohesive brand image that's ready for consumption by your audience.
  Brand Management, Brand Positioning, Branding, Integrated Marketing, Interactive Marketing, Logos, Social Media, Take 10

Social Media: Marketing downloads for the busy professional

• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  Community, Content, Content Marketing, Marketing Strategy, Marketing Tips, SEO, Social Media, Social Networking
• A Quick Guide to YouTube & Creating Your Own YouTube Channel
  YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
  Customer Engagement, Demographics, Marketing Tips, Social Media, Videos, YouTube
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  Digital Marketing, Email Marketing, Facebook, Keywords, LinkedIn, Marketing Strategy, Marketing Tips, Social Media, Twitter, Websites
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  Case Studies, Collaboration, Customer Engagement, Management, Market Research, Marketing Plans, Marketing Strategy, Social Media
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  Blogging, Branding, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  Branding, Case Studies, Customer Engagement, Social Media, Social Networking, Twitter
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth